WHAT'S NEW IN MAKEUP AND SKINCARE?

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that. We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back. We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.

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Smokeshow Soulmates

~~$13~~

$10

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Best & Obsessed Skincare Kit

~~$25~~

$24

(0)

Wake the e.l.f. Up Skincare Kit

$20

Smooth Swipe Angle Foundation Brush - Synthetic, Vegan and Cruelty Free

(0)

Smooth Swipe Foundation Brush

(0)

Glossy Lip Stain Shades 4 Days Kit

$24

e.l.f.'s Glow eviver Plumping Lip Oil Kit

(0)

Glow Reviver Plumping Lip Oil Kit

$32

(0)

High Points Highlighter Brush

You've viewed 7 of 52 results

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Hey students! Save on your back-to-school e.l.f.ssentials with Student Beans. Sign up for free

Free Shipping with all orders $35+! Shop Now

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

🔥What's Hot ✨Hair 💄Makeup 💧Skincare 🔍Discover

Beauty Squad

Add campaign cards in the section settings.

Home/Shop All New

Shop All New

Price

The highest price is $32.00

Product Type

Shade

Size

Rating

Availability

Undertone

52 products

Load Previous

(0)

Smokeshow Soulmates

~~$13~~

$10

(0)

Best & Obsessed Skincare Kit

~~$25~~

$24

(0)

Wake the e.l.f. Up Skincare Kit

$20

(0)

Smooth Swipe Foundation Brush

(0)

Glossy Lip Stain Shades 4 Days Kit

$24

(0)

Glow Reviver Plumping Lip Oil Kit

$32

(0)

High Points Highlighter Brush

You've viewed 7 of 52 results

FAQs

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🧼 Clean beauty should be readily accessible to all, that's why our 🏆 award winning 💄 makeup and 💧skincare continues to be available at 💰 affordable drug store prices. 🐰 Always vegan, our professional quality cosmetics are filled to the brim with 🐵 cruelty-free goodness, and 🐹 never tested on animals – garnering the 🐇️ Leaping Bunny! stamp of approval. In efforts to reduce our 🌍 environmental impact, e.l.f. Cosmetics launched 🦄 Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.