WHAT'S NEW IN MAKEUP AND SKINCARE?

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that. We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back. We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.

New Makeup and Skincare Products

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H2O Proof Eyeliner Pen

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

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Save Your e.l.f. Hypochlorous Mist

$12

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

e.l.f. Stain and Tint Liquid Blush Blending Brush

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Stain & Tint Blending Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

e.l.f. Incredi-Curl Volumizing and Curling Mascara - Pitch Black

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Incredi-curl Mascara

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

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The Perfect Pouty Pair

~~$10~~

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

Smooth Swipe Angle Foundation Brush - Synthetic, Vegan and Cruelty Free

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Smooth Swipe Foundation Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

e.l.f. Glitzshow Champagne Eyeshadow Stick - Prismaddict

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Glitzshow Eyeshadow Stick

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

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High Points Highlighter Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

Brightest Besties Vitamin C Skincare Set

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Brightest Besties Duo

$14

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

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FAQs

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64 products

Load Previous

(0)

H2O Proof Eyeliner Pen

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Save Your e.l.f. Hypochlorous Mist

$12

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Stain & Tint Blending Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Incredi-curl Mascara

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

The Perfect Pouty Pair

~~$10~~

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Smooth Swipe Foundation Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Glitzshow Eyeshadow Stick

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

High Points Highlighter Brush

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Brightest Besties Duo

$14

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

You've viewed 9 of 64 results

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