WHAT'S NEW IN MAKEUP AND SKINCARE?

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that. We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back. We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.

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Shop All New - Makeup & Skincare

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The highest price is $52.00

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54 products

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e.l.f. Incredi-Curl Volumizing and Curling Mascara - Pitch Black

(0)

Incredi-curl Mascara

Smooth Swipe Angle Foundation Brush - Synthetic, Vegan and Cruelty Free

(0)

Smooth Swipe Foundation Brush

(0)

H2O Proof Eyeliner Pen

(0)

The Perfect Pouty Pair

~~$12~~

e.l.f. Bright + Brew-Tiful Under Eye Cream

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

Squeeze Me More Lip Balm Duo

(0)

Holy Hydration! Barrier Goals Cream

$13

(0)

High Points Highlighter Brush

Pillow Puff Soft and Dense Foundation Sponge

(0)

Pillow Puff Foundation Sponge

You've viewed 9 of 54 results

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Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

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🔥What's Hot 💄Makeup 💧Skincare Discover e.l.f. Cares

Beauty Squad

🔥 What's Hot

💄 Makeup

💧 Skincare

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e.l.f. Cares

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Home/Shop All New - Makeup & Skincare

Shop All New - Makeup & Skincare

Price

The highest price is $52.00

Shade

Undertone

Size

Availability

Rating

54 products

Load Previous

(0)

Incredi-curl Mascara

(0)

Smooth Swipe Foundation Brush

(0)

H2O Proof Eyeliner Pen

(0)

The Perfect Pouty Pair

~~$12~~

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

Squeeze Me More Lip Balm Duo

(0)

Holy Hydration! Barrier Goals Cream

$13

(0)

High Points Highlighter Brush

(0)

Pillow Puff Foundation Sponge

You've viewed 9 of 54 results

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🧼 Clean beauty should be readily accessible to all, that's why our 🏆 award winning 💄 makeup and 💧skincare continues to be available at 💰 affordable drug store prices. 🐰 Always vegan, our professional quality cosmetics are filled to the brim with 🐵 cruelty-free goodness, and 🐹 never tested on animals – garnering the 🐇️ Leaping Bunny! stamp of approval. In efforts to reduce our 🌍 environmental impact, e.l.f. Cosmetics launched 🦄 Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.

© 2026 e.l.f. Cosmetics, Inc.Terms of Use Privacy Notice Purchase Terms Supply Chain Transparency Do Not Sell or Share My Personal Information / Opt-Out of Targeted Advertising Cal. Privacy Accessibility Statement

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

Free Shipping with all orders $35+! Shop Now

🔥What's Hot 💄Makeup 💧Skincare Discover e.l.f. Cares

Beauty Squad

🔥 What's Hot

💄 Makeup

💧 Skincare

Discover

e.l.f. Cares

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Home/Shop All New - Makeup & Skincare

Shop All New - Makeup & Skincare

Price

The highest price is $52.00

Shade

Undertone

Size

Availability

Rating

54 products

Load Previous

(0)

Incredi-curl Mascara

(0)

Smooth Swipe Foundation Brush

(0)

H2O Proof Eyeliner Pen

(0)

The Perfect Pouty Pair

~~$12~~

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

Squeeze Me More Lip Balm Duo

(0)

Holy Hydration! Barrier Goals Cream

$13

(0)

High Points Highlighter Brush

(0)

Pillow Puff Foundation Sponge

You've viewed 9 of 54 results

FAQs

Get The App

Scan the QR code with your iOS or Android smartphone to download the app

Help

FAQs
Contact Us
Track Package
Shipping
Promo Offers
Sweepstakes/Contest Official Rules

Discover E.L.F.

About Us
Careers
Investor Relations
Student Discount
Essential Workers

Services

My Account
e.l.f. Beauty Squad
Receipt Scanning
Gift Cards

Location & Currency

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

Free Shipping with all orders $35+! Shop Now

🔥What's Hot 💄Makeup 💧Skincare Discover e.l.f. Cares

🔥 What's Hot

💄 Makeup

💧 Skincare

Discover

e.l.f. Cares

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Get The App

Scan the QR code with your iOS or Android smartphone to download the app

Help

FAQs
Contact Us
Track Package
Shipping
Promo Offers
Sweepstakes/Contest Official Rules

Discover E.L.F.

About Us
Careers
Investor Relations
Student Discount
Essential Workers

Services

My Account
e.l.f. Beauty Squad
Receipt Scanning
Gift Cards

Location & Currency

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

Free Shipping with all orders $35+! Shop Now

🔥What's Hot 💄Makeup 💧Skincare Discover e.l.f. Cares

🔥 What's Hot

💄 Makeup

💧 Skincare

Discover

e.l.f. Cares

Join for free to get major rewards and surprises anywhere you shop e.l.f.Learn More

Today's Offers Gift Cards Track an Order

Get The App

Scan the QR code with your iOS or Android smartphone to download the app

Help

FAQs
Contact Us
Track Package
Shipping
Promo Offers
Sweepstakes/Contest Official Rules

Discover E.L.F.

About Us
Careers
Investor Relations
Student Discount
Essential Workers

Services

My Account
e.l.f. Beauty Squad
Receipt Scanning
Gift Cards

Location & Currency