Deep Dive
The Holy Grail Makeup Products within Our Halo Glow Collection
Find your glow with e.l.f. Cosmetics' Halo Glow Collection, crafted to deliver a soft-focus, luminous complexion while being completely vegan and cruelty-free.
the e.l.f. word
Discover the latest makeup, skincare, and haircare trends with our beauty blog, the e.l.f. Word. From effective routines and must-have products to key ingredients and expert guides. We are covering all the moves to elevate your full beauty game.
Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Seasonal
Countdown to the Best Beauty Advent Calendar in 2026
The countdown is on for e.l.f.’s best beauty advent calendar. Are makeup and skincare advent calendars worth it? Find out why e.l.f.’s is!
Tutorials
Halloween Makeup Ideas Using Everyday Beauty Products
Transform into a spooky makeup look using everyday products from your makeup bag. Easy DIY makeup looks with lipstick, eyeshadow & more!
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
How to Brighten Under-Eyes: Corrector vs. Concealer
Brightening your under-eyes requires more than just layering on concealer.
e.l.f. Teams Up with the National Women’s Soccer League
From Boston to Denver and beyond, e.l.f. grows its NWSL footprint, welcomes Ally Sentnor, and launches programs to uplift future stars.
How to Apply Lip Plumping Oil
Everything you need to know about plumping lip oils: application tips, benefits, and why they're the must-have beauty trend for fuller-looking lips.
Skincare and Makeup Tips to Help Minimize Pores
Tired of dealing with pores that just won’t go away? Here are our top skincare and makeup hacks that can help minimize the appearance of pores so you can slay the day.
Routines
5 Minute Makeup Routine
In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!
2022 Holiday Gift Guide for Makeup & Skincare Lovers
Spread holiday cheer with this 2022 beauty gift guide. We have the best beauty gifts at great prices for everyone on your gift list.
Why It’s Important to Wear Sunscreen
Sunscreen is an essentail step to your daily skincare routine. Read on why you should wear sunscreen year round and the different types available.
Skincare Tips for Acne-Prone Skin
Don’t want to deal with breakouts this summer? Trust us, no one does! Here are 5 tips that may help you dodge those annoying breakouts this season.
Deep Dive
Sunscreen Stick Benefits: Your Easy Guide to Better Sun Care
Discover e.l.f.'s Suntouchable Invisi Stick SPF 50, the perfect travel-friendly, clear sunscreen that leaves no white cast on any skin tone. Easy application!
The Ultimate Guide to Sun Care for Outdoor Athletes
Discover essential sun protection tips for outdoor sports. Learn about UV risks, sunscreen application, protective gear, and safety practices to stay safe while playing outside.
How to Apply Winged Eyeliner
Here’s how to master the best eyeliner look for every eye shape—whether you have upturned, downturned, monolid, round, or almond shaped eyes, we got you covered with these tips and tricks!
Routines
Hydrating Skincare Routine for Dry Skin
Struggling with dry skin? Learn how to cleanse, moisturize and hydrate with this skincare routine from e.l.f SKIN!
Makeup Routine for Acne-Prone Skin
Unsure on how to correctly cover blemishes with makeup? Here’s some of our favorite tips and tricks on the best makeup routine for acne-prone skin.
Deep Dive
How to Use Our Vitamin C + E + Ferulic Acid Brightening Serum for Glowing Skin
Discover how vitamin C, E, and Ferulic Acid work together in our brightening face serum to help visibly brighten dull-looking skin and boost radiance.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide
Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.