e.l.f. discovery

Master a new look. Pick up new tricks. Here's your backstage pass to the best of beauty.

Master a new look. Pick up new tricks. Here's your backstage pass to the best of beauty.

guides & finders

Create Your Own Makeup Gift Set for the Holidays

This holiday, create your own beauty gift set with some of your favorite makeup and skincare products in all price ranges in 5 easy steps.

The Best Beauty Stocking Stuffer Ideas

Looking for the perfect beauty stocking stuffer ideas? Check out our curated list of the best beauty gifts that are sure to delight your loved ones this holiday season. Our selection has everything you need to surprise and delight your giftees. Shop now and make this holiday season one to remember!

The Best Stocking Stuffers for $10 or Less

Don’t know what to get as the perfect holiday stocking stuffer? Here’s over 15 stocking stuffer ideas for your makeup loving friend for $10 and under!

5 Ways to Use Clear Mascara in Your Beauty Routine

Stuck on how to incorporate clear mascara in your beauty routine? Here are 5 fun and unique ways you can use clear mascara.

Your Guide to Perfecting a Blue Eyeshadow Look

Blue eyeshadow can seem a bit intimidating at first, but we’re here to break it down step-by-step on perfecting the everyday blue eyeshadow look!

How to Choose the Right Mascara for You

How do you know which mascara is right for you? Should you grab a volumizing mascara or lengthening mascara? We’re giving you the down low on the main differences between the most popular mascaras and how to choose.

Power Grip Primer vs. Putty Primer - What's the Difference?

Not sure whether to pick Power Grip Primer or Putty Primer for your skin needs? Here are the biggest differences between the two face primers, and which one may be best for you.

How to Choose the Best Moisturizer for Your Skin Type

If you’re seeking the best facial moisturizer that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturizing needs of four of the most common skin types.

Lip Oil vs. Lip Gloss: What's the Difference?

With lip oil being all the rage right now, you may be asking yourself, “what’s the difference between lip oil and lip gloss?” We’re breaking down the differences and helping you choose which one may be best for you.

Master the Art of Color Correcting Makeup: A Comprehensive Guide

Find out which color corrector shade you need to help cover up and even out your skin tone. We break it all down for you step by step.

e.l.f. Camo Concealer: How to Choose the Right One

Which e.l.f. Camo Concealer is right for you? We layout everything you need to know about the differences between our 16 Hr. and Hydrating Concealers.

Why You Should Wear Sunscreen (Everyday)

Curious what the hype around sunscreen is all about and why it’s such an important step in your skincare routine? Here’s what you should know about sunscreen and the important of wearing it year-round.

6 Easy Grooming and Skincare Tips for Men

Easy grooming steps men can add to their skincare routine including cleansing, grooming and more can help start the day off right.

How to Arm Yourself Against the Battle on Premature Aging Skin

While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Learn how.

How to Correctly Use Makeup Sticks

Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.

Advanced Guide to Makeup Brushes and Tools

More about the makeup brushes and tools you need to complete your makeup kit. Learn about the different types of brushes and tools and how to use them.

Makeup Artist’s Guide to Brushes and Tools

In this brush guide carefully crafted for makeup artists, find out which makeup brushes are essential to completing the perfect makeup look. Learn about the different makeup brush types, what they are used for and what makeup to use with them.

Beginner’s Guide to Makeup Brushes

In this beginner’s brush guide, find out which makeup brushes are essential. Learn about the different types, what they are used for and what makeup to use with them.

A Guide to Foundation: Liquid, Powder, and Cream

Answers to your questions about foundation makeup and the differences between liquid, cream and powder foundation and which foundation is right for you.

Everything You Need to Know About Liquid Eyeliner

Learn about the different types of liquid eyeliner, tips on how to apply and steps to achieve some of the most iconic looks.

Award-Winning And Gone Viral Beauty Gift Guide

Discover which e.l.f. products made the cut for this best-of-the-best viral beauty gift guide.

Primer Finder

Tone adjusting, oil control & everything in-between. Find your #1 primer.

Skincare Finder

We want to help you discover what works for you and your skin! Answer a few questions, and we'll recommend product with your top concerns in mind.

tutorials

5 Colored Eyeliner Looks You Should Try

Take your eye makeup to the next level with these colored liner looks to try! Here are 5 fun and creative ways to incorporate colored eyeliner into your makeup routine.

Face Mist vs Priming Mist vs Setting Spray

There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?

How to Apply Your Foundation Flawlessly

Step by step guide to prepping your skin and applying your foundation for a flawless complexion. Make this your new makeup routine!

How to Choose the Best Makeup Primer for Your Skin Type

The key to a flawless makeup look that lasts all day comes down to face makeup primer: the must-do prep step before your makeup application.

How to Achieve A Groovy '70s Makeup Look

Add some boogie to your beat with crushed velvet textures and trippy shades to help you achieve a ‘70s inspired makeup look.

8 Steps to an Instant Laminated Brow Look

Achieve the trending laminated eyebrow look in 8 easy steps! It’s easier than you think that you can do at home!

5 Makeup Tips to Help Minimize the Appearance of Pores

Tired of dealing with pores that just won’t go away? Here are our top makeup hacks that can help minimize the appearance of pores so you can slay the day.

Ultimate Skincare Routine for Dry Skin

Struggling with dry skin? Your current skincare routine could be the perp and all wrong for your skin type!

Your Ultimate Makeup Removing Guide

Stuck on the best way to remove your makeup at the end of the day? We give you the inside scoop on the different techniques of removing makeup, and which technique may be best for you.

Here's How Long You Should Wait In Between Applying Moisturizer & Primer

Not sure how long you should be waiting between applying moisturizer and face primer? Here’s how we recommend layering moisturizer and primer during your skin routine.

How To Use Beauty Wands

What are beauty wands? Discover how to use makeup wands with these top tips on contouring, highlighting, and using blush.

The Best Long-Lasting Makeup for Halloween

Unsure how to make your makeup stick all night long? Here are our favorite long-lasting beauty products that are sure to stay all night.

Eyeshadow Colors to Complement Your Eye Color

Trying to match your eyeshadow to complement your eyes? Read on how to choose the right eyeshadow palette to match your eye color

How to Clean Your Makeup Brushes

How important is it really to clean your makeup brushes? Here are our best tips and tricks on keeping your makeup brushes clean for a flawless looking application every time.

How to Get the Best Brows for Back-to-School

It’s back to school time! Are you #back2schoolready? When shopping for a new book bag, pencils, and notebooks, don’t forget to add new back-to-school makeup to your shopping list.

Your Back-to-School Cheat Sheet for Long Lasting Makeup

Tired of your makeup wearing off by the end of the school day? Here’s our biggest secret to making sure our makeup lasts all day long, even after soccer practice.

Tips to Help the Appearance of Dark Circles

Struggling with minimizing the appearance of dark under-eye circles? Here are some of our favorite tips and tricks on how to brighten up your under-eye area.

How to Get Bold, Volumized Lashes for Back-to-School

Not sure which back to school mascara you want to rock yet? We’re giving you all the tea on our three favorite lash styles: volumized, curled, and waterproof.

Bronzer Vs. Contour — What's the Difference and How to Use Both

Learn what the difference is between bronzer and contour and how to use each effectively. Bronzer typically adds warmth while contour sculpts and defines.

How to Get Glowing Skin in 4 Easy Steps

Achieve that glowy /dewy look in 4 easy steps using products with skin-loving ingredients.

The Ultimate New Year's Eve Makeup Look

This year’s New Year’s Eve is all about glitter and a red lip. Our makeup artists at e.l.f. give you the run down and the steps to help you ring in 2023!

5 Minute Makeup Look

In a rush? Here’s a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!

How to Get the Perfect Makeup Look for Any Holiday Party

Let e.l.f. give you tips and tricks to achieving the perfect holiday makeup look! Read for a step-by-step guide from prepping the skin all the way to perfectly setting your makeup.

Four Ways To Use Halo Glow Liquid Filter

In this tutorial, watch Anna show you the FOUR different ways you can use Halo Glow Liquid Filter to boost your glow! The looks are endless!

Some of e.l.f.'s Best Makeup Brushes

Explore our award-winning vegan and cruelty-free makeup brushes with Anna and Miles.

The Best of Holy Hydration! Skincare Collection

Watch Anna and Miles highlight the benefits of each product in the Holy Hydration! Skincare collection as well as how to use them.

Create Graphic Eyeliner Look

Learn how to let your eyes do all of the talking with an easy graphic eyeliner with a pop of color.

e.l.f. Makeup Holy Grails

From pigmented eyeshadows to multifunctional tools, complete your look with makeup holy grails you'll love.

quick tips & trends

Here's Why You Should Be Using Eyeshadow Primer

Having trouble getting your eyeshadow to stay all day? Is your eyeshadow not coming out as pigmented as you would like? Read on to learn some of the top reasons why you should be using eyeshadow primer.

How to Get the TikTok Viral Strawberry Girl Makeup Look

Loving the current strawberry makeup TikTok trend but unsure how to do it yourself? Here's our best tips and tricks on how to achieve that perfect pink makeup look.

How to Get the Viral Dolphin Skin

What’s the secret to getting the dolphin skin look. e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.

Summer Beauty Products You Need in Your Makeup Bag

With the warmer months fast approaching, your summer beauty products may need a complete overhaul. And because no two seasons are the same, neither should your makeup!

Must Have Wedding Day Beauty Tips

Stressed on where to start when it comes to your wedding makeup? We’re giving you all of the best wedding tips and tricks for your big day!

What the Heck are Gym Lips?

Everyone is asking what are gym lips? One the latest viral trends. Read all about it and how you can hop on board!

Say Buh-Bye to Dry, Chapped Lips with a Lip Facial

Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.

Full Spectrum CBD Collection

Check out the collection and learn how to use each product along with some tips and tricks

Lip Essentials

Must have lip products for getting nourished, moisturized and silky lips.

Putty Primers

How to apply the O.G. poreless putty primer and our two newest formulas - matte and luminous.

Primer-Infused Shimmer Blush

How to apply one of our holy grail products - the primer-infused shimmer blush!

Camo Concealer

Tips for using our 16HR and hydrating camo concealer, highlighting which is ideal for different skin types and concerns.

Self Care Sunday Routine: Skincare

Cleaning, toning, and moisturizing are Anna-confirmed essentials, as are daily serums.

Starter Makeup Kit: Eyes

The essentials needed for all your favorite eye looks. Anna shares her ultimate holy grail products, and how to use each for a flawless finish.

Liquid Glitter Eyeshadows

Our Liquid Glitter Eyeshadow shades, and how to craft the perfect, captivating eye look using each of the 8 multi-dimension glitter and pearl-packed hues!

Hemp Education

Our hemp-derived Cannabis Sativa collection, with an amino-rich oil that conditions and nourishes for a pretty, hydrated complexion. Gluten free, alcohol free, and fragrance free. vegan and cruelty-free, as always!

Starter Makeup Kit: Face

Key essentials for completing your base makeup, with products suitable for all skin types. Check out anna's tips, tricks and recommendations here!

Putty Primer Tips

Must-watch demonstration featuring our wildly popular Poreless Putty Primer. Compare application results with and without this makeup-gripping holy grail product!

Winged Liner How-to

How to master perfect winged eyeliner in a few simple steps! Anna creates this eye-catching look (pun intended!) using e.l.f.'s Line & Define Eye Tape, H2o Proof Eyeliner Pen, and must-have makeup remover pen.

Strobing with Highlight

Anna bynum, shares her strobing technique, perfect for highlighting your fabulous features with a gorgeously radiant, lit-from-within glow!