the e.l.f. word

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

guides & finders

A Complete Guide on How to Find the Perfect Cheek Tint for You

Discover how to choose the perfect cheek stain shade for your skin tone. Expert tips on undertones, application, and finding your ideal blush color.

guides & finders cont.

guides & finders cont.

tutorials

quick tips & trends