new!

Boosted with 2% vitamin C that delivers a
more radiant, brightened and even skin tone
over time, our holy grail putty primer just
got a major skincare glowup.

Explore Shop Now

new!

Boosted with 2% vitamin C that delivers a
more radiant, brightened and even skin tone
over time, our holy grail putty primer just
got a major skincare glowup.

Explore Shop Now

Shop by Category

Eyes
Lips
Face
Skin Care
Brushes
Tools

GET IT WHILE YOU CAN!

Game Up

e.l.f. fans glow hard for our new complexion
booster—most shades are already gone!
Get yours while it's still in stock.

Shop Now

Find It

Jumbo Poreless Putty Primer
Beauty Squad Exclusive

new! limited-edition Jumbo
Poreless Putty Primer

Shop Now

Not a member? Join now for free.

images of liquid mettallic eyeshadow, 16 hr camo concealer collection and instant lift brow pencil

shop the best
for less!

That OMG moment when you snag
holy-grail beauty at actually-real prices.

Shop Now

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Find Locations

Get In Touch

Email
Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
India | INR
© 2022 e.l.f. Cosmetics, Inc.
Terms Of Use Privacy Notice Site Map Supply Chain Transparency Do Not Sell My Personal Information Privacy Rights Request Form Cookie Settings