e.l.f.discovery

Master a new look. Pick up new tricks. Here's your backstage pass to the best of beauty.

Master a new look. Pick up new tricks. Here's your backstage pass to the best of beauty.

guides & finders

Your Guide to the Most Stunning Fall Makeup Trends

Unveil the beauty secrets of fall 2024! Explore top makeup trends like berry girl lips, plum blush, and '80s-inspired chromatic shades that will elevate your style.

Common Questions on Bronzing Drops: Everything You Need to Know

Dive into our bronzing drop FAQs to learn how to achieve a sun-kissed glow. We provide expert tips, product comparisons, and answers to all your burning questions.

Skin Sins: Bad Skincare Habits to Leave Behind This Year

Bad skin care habits can damage your complexion. Discover the top mistakes and learn better practices to achieve healthier, glowing skin.

How to Nail the Perfect 80s Halloween Makeup Look

Discover how to recreate iconic 80s makeup looks from vibrant eyeshadows to bold lips. Perfect for themed events or fashion inspiration!

Your Halloween Mermaid Makeup Look Unlocked in 6 Easy Steps

Looking to transform into a stunning mermaid? Follow our how-to guide on how to do mermaid makeup with step-by-step instructions.

How to Achieve A Groovy '70s Makeup Look

Add some boogie to your beat with crushed velvet textures and trippy shades to help you achieve a ‘70s inspired makeup look.

Achieving the Perfect Date Night Makeup Look

Discover easy and stylish date night makeup looks perfect for first dates or special anniversaries. Elevate your beauty game tonight!

How to Find Your Perfect Brow Shade

Discover the ultimate guide to finding your eyebrow shade! Learn how to choose the perfect color for your brows based on hair color, skin tone, and undertones to enhance your look.

e.l.f. Staff Beauty Picks: Your Fall Must Haves According to Our Experts

Stay ahead in the beauty game with our list of fall beauty must-haves! From skincare to makeup, explore essential products to keep you glowing this season. Elevate your autumn look with these expert picks!

How to Find your Perfect Foundation Shade

Say goodbye to mismatched foundation. Discover your perfect foundation shade match with these helpful tips.

The Best Way to Apply Lip Liner for Fuller-Looking Lips

Master the art of lip liner application with our comprehensive guide. Essential tips for makeup beginners and beauty enthusiasts alike.

What is the Difference Between e.l.f.’s Brow Laminating Gel, Brow Lift, and Soap Brow?

Not sure which eyebrow product may be best for your makeup look? Here's the top differences between some e.l.f.'s brow products and why we love them.

How Many Eyeshadow Brushes Should You Have?

Not sure how many eyeshadow brushes you actually need? Here are our top eye brush suggestions and why you need them.

The Importance of Makeup Remover: Why You Should Be Using One

Makeup remover is an essential part of any skincare routine, and here’s why.

Water-based vs. Silicone-based Face Primer and Foundation

Not sure what the difference is between water-based and silicone-based face primer and foundation? Here’s the main differences, similarities, and which one you should be using.

Get Your Summer Glow on in 8 Easy Steps with This Video Makeup Tutorial

We’re here to make it easy for you—here’s the ultimate summer makeup video tutorial that’s sure to make you glow in 8 easy steps.

Get Your Summer Glow on With This Easy Makeup Tutorial

It’s summer, and you know what that means—it’s officially time to get your glow on! Lucky for you, we’ve made it easy with this easy-to-follow summer makeup tutorial.

More Luxe, Less Bucks: 4 Reasons to Love our New Soft Glam Liquid Foundation

Introducing e.l.f.’s Soft Glam Satin Foundation—Here are four reasons why this satin finish liquid foundation is a total must in any makeup routine.

SPF Lip Gloss: Don’t Gloss Over Your Lips Without SPF

We know face sunscreen is a total must, but what about lip SPF protection? Here’s why SPF lip gloss is a must.

How to Get the TikTok Viral Cloud Skin Makeup Look

Introducing our new Soft Glam Satin Foundation, the perfect base to achieving the TikTok viral Cloud Skin makeup look! Here’s how to get Cloud Skin makeup in 5 easy steps.

Summer Sun Care: Why e.l.f.’s Whoa Glow is a Sunscreen Must

Don’t miss this summer must have! Get your glow on with this glowy face sunscreen.

Sunscreen Makeup Hybrids: Your New Summer Staple

It’s summer and you know what that means—sunscreen is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.

Summer Makeup Tips for Sun-Kissed Skin

Get the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.

20 Types of Makeup Brushes and Brush Sets and How to Use Them

Here are the top recommended makeup brushes you should add to your beauty bag and how to use them.

Why the e.l.f. Holy Hydration! Face Cream is a Must in Your Skincare Routine

The e.l.f. SKIN Holy Hydration! Face Cream is a must if you’re looking for hydrated, healthy-looking skin! Here’s why we love this face cream.

Your Ultimate Guide to Different Makeup Sponges and How to Use Them

Not sure where to start when it comes to makeup sponges? Here’s our best tips and tricks when it comes to picking the right makeup sponge for you.

Get Ready for Spring with These Beauty Must Haves

Spring break isn’t only about hitting the beach! It’s the perfect time to break up with pale, winter skin and spring forward with fresh, new looks and bold color choices.

You Asked, We Listened—The Jelly Pop Makeup Collection is Back!

The Jelly Pop makeup collection is back! This collection features fan favorite Jelly Pop Dew Primer, Jelly Pop Glow Stick, and our new Jelly Pop Lip Oil.

What is Hydrocolloid? And How Does it Help with Acne?

Not sure what exactly hydrocolloid is? Or what it does for the skin? Here’s why hydrocolloid patches are the new it product that everyones loving.

Which Face Sunscreen is Right For You?

With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.

Bronzing Drops and Holy Hydration! Face Cream: Your Dream Summer Duo

Are you loving the trend of mixing your bronzing drops with face moisturizer as much as we here? If so, here are some of our favorite tips to get that glow.

How to Get Sun-Kissed Skin Using Bronzing Drops

Introducing the viral bronzing drops! Not quite sure how to incorporate these drops into your routine? Here’s why we love bronzing drops and our favorite ways to apply.

Get Your Skin Summer Ready with These 5 Tips

Don’t want to deal with breakouts this summer? Trust us, no one does! Here are 5 tips that may help you dodge those annoying breakouts this season.

How Do Pimple Patches Work?

Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.

What Does Setting Spray Do?

Not sure if setting spray is totally necessary? Or how exactly to use it? We’re giving you the deets on why setting spray plays a crucial role in helping your makeup last all day or night.

How to Apply Blush According to Your Face Shape

Haven’t quite nailed your blush application? Don’t worry, we’re here to help. Here are the best blush application tips according to each face shape.

How to Choose the Best Makeup Primer for Your Skin Type

The key to a flawless makeup look that lasts all day comes down to face makeup primer: the must-do prep step before your makeup application.

Why a Kabuki Brush is a Must Have in Your Makeup Bag

Not sure what kabuki brushes are actually used for? We’ve been there. Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.

What is Makeup Primer and What Does it Do?

Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.

Master the Art of Color Correcting Makeup: A Comprehensive Guide

Find out which color corrector shade you need to help cover up and even out your skin tone. We break it all down for you step by step.

tutorials

What is Makeup Primer and What Does it Do?

Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.

Skincare Routine for Acne-Prone Skin

Not sure which skincare products to use on acne-prone skin? Here’s our go to AM and PM skincare routine to help fight off blemishes.

The Difference Between Moisturizer and Facial Oil

Choosing skincare products can get tricky—there’s so many options! But don’t worry, we’ve got you covered. Here are some of the main differences between moisturizer and facial oil and which one may work best for you.

How to Find Your Halo Glow liquid Filter Shade

With the new e.l.f. Halo Glow Liquid Filter shade extensions, it may be hard to find your perfect match. But not to worry! Here are our best tips and tricks when shade matching.

The Difference Between Gel and Cream Moisturizer

Not sure which face moisturizer is right for you? Here are the biggest similarities and differences between our two favorite moisturizers.

The Difference Between Lip Oil vs. Lip Gloss

Not sure which lip product to choose? We’ve got you covered. Here are some of the biggest similarities and differences between lip oil and lip gloss.

How to Choose a Concealer Shade For Your Skin Tone

Not sure which concealer shade is right for you? Here are our best tips on how to pick the perfect match.

What is the Difference Between e.l.f.'s Face Primers?

Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.

Nail the Laminated Brow Look with Our New Brow Laminating Gel

Achieve the trending laminated eyebrow look in 8 easy steps! It’s easier than you think that you can do at home!

Meet the Liquid Blush of Your Dreams: e.l.f.'s Camo Liquid Blush and How to Apply

Not sure how to apply liquid blush or if liquid blush is right for your makeup routine? Here are some of our best tips and tricks to getting that all day glow!

4 Reasons LASH XTNDR Mascara is a Must Have

The hype is real over this makeup product—and we’re loving it! Here’s why you’ll love tubing mascara too.

What is CC Cream? Meet our NEW Camo Hydrating Formula

Not sure how to correctly apply CC Cream? Or what CC Cream even is? Here’s why we love CC Cream and think you will too.

How to Choose the Best Moisturizer for Your Skin Type

If you’re seeking the best facial moisturizer that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturizing needs of four of the most common skin types.

How to Get the Perfect Makeup Look Using the e.l.f. Camo Collection

From concealer to setting powder, we’re giving you our best tips and tricks to creating a flawless face using the e.l.f. camo makeup collection.

How to Choose the Right Mascara for You

How do you know which mascara is right for you? Should you grab a volumizing mascara or lengthening mascara? We’re giving you the down low on the main differences between the most popular mascaras and how to choose.

4 Ways to Use Halo Glow Liquid Filter in Your Makeup Routine

Not sure the best way to use e.l.f.’s Halo Glow Liquid Filter? Here are some of our favorite ways to implement your new favorite product into your makeup routine.

Where to Apply Bronzer for a Sun-Kissed Glow

Not sure where the best places to apply bronzer are? Don’t worry, we’ve got you covered. When applying bronzer to these 5 places, you’re sure to have a sun-kissed glow all year-round!

Jet Set Beauty: How to Pack Makeup for Travel

Here’s your way one ticket to everything you need to pack for vacation when it comes to makeup! We’re giving you our best tips and tricks when it comes to packing beauty products while on vacation.

e.l.f. Camo Concealer: How to Choose the Right One

Which e.l.f. Camo Concealer is right for you? We layout everything you need to know about the differences between our 16 Hr. and Hydrating Concealers.

5 Skincare Tips Steps to Help Minimize the Appearance of Pores

Read about the steps you can take to minimize the look of your pores through this 5 step simple skincare routine starting with a gentle clarifying cleanse.

Why You Should Wear Sunscreen (Everyday)

Curious what the hype around sunscreen is all about and why it’s such an important step in your skincare routine? Here’s what you should know about sunscreen and the important of wearing it year-round.

Winter Skin Care: Best Practices for Avoiding Dry Skin

Fight dry winter skin with our essential how-to guide. Learn tips for maintaining healthy skin during the winter season.

How To Use Beauty Wands

What are beauty wands? Discover how to use makeup wands with these top tips on contouring, highlighting, and using blush.

How to Get the Corpse Paint Makeup Look

Introducing e.l.f. x Liquid Death! Get the trending corpse paint makeup look with this 5 step tutorial.

How to Do Your Eyebrows for Beginners

Get the best brows ever. Learn about how to get the perfect eyebrow and what types of eyebrow makeup you can use to achieve the perfect brow look for you.

5 Ways to Use Clear Mascara in Your Beauty Routine

Stuck on how to incorporate clear mascara in your beauty routine? Here are 5 fun and unique ways you can use clear mascara.

Your Guide to Perfecting a Blue Eyeshadow Look

Blue eyeshadow can seem a bit intimidating at first, but we’re here to break it down step-by-step on perfecting the everyday blue eyeshadow look!

6 Easy Grooming and Skincare Tips for Men

Easy grooming steps men can add to their skincare routine including cleansing, grooming and more can help start the day off right.

How to Arm Yourself Against the Battle on Premature Aging Skin

While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Learn how.

quick tips & trends

Advanced Guide to Makeup Brushes and Tools

More about the makeup brushes and tools you need to complete your makeup kit. Learn about the different types of brushes and tools and how to use them.

Beginner’s Guide to Makeup Brushes

In this beginner’s brush guide, find out which makeup brushes are essential. Learn about the different types, what they are used for and what makeup to use with them.

How to Clean Your Makeup Brushes

How important is it really to clean your makeup brushes? Here are our best tips and tricks on keeping your makeup brushes clean for a flawless looking application every time.

What is Eyeshadow Primer and Why is it Important?

Having trouble getting your eyeshadow to stay all day? Is your eyeshadow not coming out as pigmented as you would like? Read on to learn some of the top reasons why you should be using eyeshadow primer.

Must-Have Skincare Products When Traveling

Not sure which skincare products to pack on your next vacay? Here are some of our best tips and tricks on traveling with skincare

Summer Beauty Products You Need in Your Makeup Bag

With the warmer months fast approaching, your summer beauty products may need a complete overhaul. And because no two seasons are the same, neither should your makeup!

Here's How Long You Should Wait In Between Applying Moisturizer & Primer

Not sure how long you should be waiting between applying moisturizer and face primer? Here’s how we recommend layering moisturizer and primer during your skin routine.

What's the Difference Between Contour and Bronzer?

Learn what the difference is between bronzer and contour and how to use each effectively. Bronzer typically adds warmth while contour sculpts and defines.

Your Ultimate Makeup Removing Guide

Stuck on the best way to remove your makeup at the end of the day? We give you the inside scoop on the different techniques of removing makeup, and which technique may be best for you.

Ultimate Skincare Routine for Dry Skin

Struggling with dry skin? Your current skincare routine could be the perp and all wrong for your skin type!

Eyeshadow Colors to Complement Your Eye Color

Trying to match your eyeshadow to compleiment your eyes? Read on how to choose the right eyeshadow palette to match your eye color

Beauty Products to Help You Achieve a Long-Lasting Makeup Look

Tired of your makeup wearing off by the end of the day? Here’s our biggest secret to making sure our makeup lasts all day long.

How to Get Glowing Skin in 4 Easy Steps

Achieve that glowy /dewy look in 4 easy steps using products with skin-loving ingredients.

How to Get the Perfect Makeup Look in Under 5 Minutes

In a rush? Here’s a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!

How to Apply Your Foundation Flawlessly

Step by step guide to prepping your skin and applying your foundation for a flawless complexion. Make this your new makeup routine!

How to Correctly Use Makeup Sticks

Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.

5 Colored Eyeliner Looks You Should Try

Take your eye makeup to the next level with these colored liner looks to try! Here are 5 fun and creative ways to incorporate colored eyeliner into your makeup routine.

How to Help the Appearance of Dark Circles

Struggling with minimizing the appearance of dark under-eye circles? Here are some of our favorite tips and tricks on how to brighten up your under-eye area.

Say Buh-Bye to Dry, Chapped Lips with a Lip Facial

Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.

How to Get the TikTok Viral Strawberry Makeup Look

Loving the current strawberry makeup TikTok trend but unsure how to do it yourself? Here's our best tips and tricks on how to achieve that perfect pink makeup look.

How to Get the Viral Dolphin Skin

What’s the secret to getting the dolphin skin look. e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.

5 Bridal Beauty Tips Every Bride to Be Should Know

Stressed on where to start when it comes to your wedding makeup? We’re giving you all of the best wedding tips and tricks for your big day!

What’s the Difference Between Liquid, Powder, and Cream Foundation?

Answers to your questions about foundation makeup and the differences between liquid, cream and powder foundation and which foundation is right for you.

What the Heck are Gym Lips?

Everyone is asking what are gym lips? One the latest viral trends. Read all about it and how you can hop on board!

How to Get Bold, Volumized Lashes for Back-to-School

Not sure which back to school mascara you want to rock yet? We’re giving you all the tea on our three favorite lash styles: volumized, curled, and waterproof.

How to Get the Best Brows for Back-to-School

It’s back to school time! Are you #back2schoolready? When shopping for a new book bag, pencils, and notebooks, don’t forget to add new back-to-school makeup to your shopping list.

The Ultimate New Year's Eve Makeup Look

This year’s New Year’s Eve is all about glitter and a red lip. Our makeup artists at e.l.f. give you the run down and the steps to help you ring in 2024!

How to Get the Perfect Makeup Look for Any Holiday Party

Let e.l.f. give you tips and tricks to achieving the perfect holiday makeup look! Read for a step-by-step guide from prepping the skin all the way to perfectly setting your makeup.

Award-Winning And Gone Viral Beauty Gift Guide

Discover which e.l.f. products made the cut for this best-of-the-best viral beauty gift guide.

The Best Stocking Stuffers for $10 or Less

Don’t know what to get as the perfect holiday stocking stuffer? Here’s over 15 stocking stuffer ideas for your makeup loving friend for $10 and under!

The Best Beauty Stocking Stuffer Ideas

Looking for the perfect beauty stocking stuffer ideas? Check out our curated list of the best beauty gifts that are sure to delight your loved ones this holiday season. Our selection has everything you need to surprise and delight your giftees. Shop now and make this holiday season one to remember!

Create Your Own Makeup Gift Set for the Holidays

This holiday, create your own beauty gift set with some of your favorite makeup and skincare products in all price ranges in 5 easy steps.

Putty Primers

How to apply the O.G. poreless putty primer and our two newest formulas - matte and luminous.

Camo Concealer

Tips for using our 16HR and hydrating camo concealer, highlighting which is ideal for different skin types and concerns.

Putty Primer Tips

Must-watch demonstration featuring our wildly popular Poreless Putty Primer. Compare application results with and without this makeup-gripping holy grail product!

Primer Finder

Tone adjusting, oil control & everything in-between. Find your #1 primer.

Skincare Finder

We want to help you discover what works for you and your skin! Answer a few questions, and we'll recommend product with your top concerns in mind.