trending on tiktok

With more than 🔥 millions of views 🔥 and glowing reviews, these best sellers are breaking the internet.

halo glow liquid filter

Look lit-from-within with this internet-fave glow booster.

halo glow beauty wands

Contour, blush and highlight with these magic wands.

whoa glow SPF 30

Protect, prime and glow with this broad-spectrum SPF (available in 3 shimmer shades!).

black cherry sheer slick lipstick

Swipe on smooth, balmy color in a flattering-as-e.l.f. shade.

brow lift

Lift, sculpt and tame your brows with this extreme-hold brow gel.

stay all night micro-fine setting mist

Keep makeup in place for up to 16 hours with this must-have setting mist.

power grip primer

Get an e.l.f.ing grip (on your makeup) with this sticky primer.

poreless putty primer

Achieve a smooth and flawless finish with this makeup-locking primer.

makeup melting cleansing balm

Melt away every trace of makeup with this nourishing balm-to-oil formula.

camo color correctors

Camouflage discoloration, dullness and redness with these five shades.

invisible sunscreen SPF 35

Protect your skin and prime for makeup with this completely clear sunscreen.

halo glow powder puff

Apply your Halo Glow Setting Powder using this soft, reusable puff.

holy hydration! face cream

Discover this everyday face cream for super-supple skin.

Help