Our Most e.l.f.ing Viral Products

What’s trending on social media: Check out the latest viral makeup products & game-changing beauty trends that are filling up your social feed.

Our Most Viral Trending Beauty Products

If you’re someone who enjoys scrolling (and scrolling!) through makeup trends and how-to videos on social media, you’re in good company! Your seemingly endless feed is one of best places to find inspo to try something new with your makeup look or discover a new product (or 10) that you didn’t realize your beauty routine was missing. Plus, there is always a new viral makeup trend infiltrating your FYP—from the clean, no-makeup makeup look, to fluffy soap brows, dot contouring, Douyin blush, colorful Y2K-era makeup, and so many more.

So, are you ready to get on board with the hottest makeup trends and most tik-talked about beauty faves that are taking over your social feed? Our wide range of top-selling and “gone viral” products make it easy to level up your makeup and beauty routine without breaking the bank.

Not sure where to start? Fill your cart with these e.l.f.ing amazing, affordable budget-friendly makeup products that have the glowing reviews (and millions of views!) to prove they are all worth the hype.

If you’re going for the clean, less-is-more natural makeup look, it all starts with a glowing complexion. Begin your routine with a brightening face serum infused with Vitamin C to nourish and protect your skin, combat signs of aging, and restore your skin’s natural radiance. A skincare-makeup hybrid like a color correcting cream w/ spf 30 (it’s a foundation and face cream in one!), plus a full coverage concealer in your perfect shade to cover up imperfections, will help you achieve that natural-looking finish with flawless, even coverage.

A complexion booster could also be worn alone to make your face glow. Wearing Halo Glow Liquid Filter alone will deliver sheer coverage & a light filtered glow. Apply the Liquid Filter to your face and then blend it out using a makeup sponge.

To create the infamous “soap brow” look, arm yourself with an extreme-hold brow gel that holds your brow hairs in place for the fluffy, feathered look you see on your feed.

Intrigued by the Douyin blush trend, which involves you applying blush all over your face for a sun-kissed glow? You need a lightweight, creamy blush to easily build and blend your look into your skin for that flushed-from-within finish. Bonus points if the formula is infused with good-for-skin, hydrating ingredients like Argan Oil and Vitamin E!

If you’re feeling nostalgic and can’t wait to hop back on the Y2K revival train, you’ll need the essentials: the perfect colorful mini eyeshadow palette for creating pastel, shimmering eye looks, and a range of glossy lip stain for that glass-like pout with a kiss of color.

No matter what viral look you’re trying to recreate, don’t forget a skin-perfecting face primer to prep your skin and grip your stunning, right-on-trend makeup look for all-day wear.