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Row of Brushes

Who we are

At e.l.f., we believe in luxury for all – bringing high-quality, cruelty-free beauty products to everyone, everywhere. Born in 2004 as an e-comm business (, we have grown to be a multi-channel brand with national distribution at Target, Walmart, CVS, Ulta, and our very very own e.l.f. stores! We use our brand as a platform to engage diverse enthusiasts with innovative products for an extraordinary value, and are proud to be one of the fastest growing cosmetics companies in the United States.

Pink powder brush

Our strategy

Everyone at e.l.f. plays a unique and strategic role. Here are the four planks of our business strategy:

  • 1.

    Build an amazing brand

  • 2.

    Lead lifecycle innovation in accessible beauty.

  • 3.

    Continually evolve brand awareness and extend our reach

  • 4.

    Drive world-class operations

Powder swatches

Working here

Efficiency and collaboration are the heart and soul of our work ethic, and we're all about inclusiveness – aka, learning together. Our focus on innovation drives everything we do, whether it be developing new cosmetics, skincare, or beauty devices.


Delight our consumer

Our consumer inspires and informs us. They are the reason we're here, and at the heart of everything we do.

Right thing

Do the right thing

We lead with honesty, integrity, and respect. Doing the right thing has defined how we have operated since the start.


Work together to win

We treat each other with dignity and kindness. We support and leverage each other's strengths to help the team succeed.


Execute with excellence

Consumers know us by what they see, touch and experience. We know execution matters and we're passionate about every beautiful detail.

Career girls


Every job comes with perks, and at e.l.f., we have some amazing benefits! In addition to medical and dental coverage, other benefits include:

Paid time off (at least three weeks per year)

Immediate eligibility for our Leave of Absence Policy, with special care given to pregnancy leave or child-bonding leave

A 401(k) plan with immediate employer match component

Pre-tax commuter and parking programs

Oakland and New York offices:
snacks, snacks snacks


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