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MORE LASH.
LESS CASH.

Who said you have to choose between OTT curl,
bold AF volume
or mesmer-eyes-ing prices? Our mascara lineup has it all.

Shop Mascara

  for maximum curl.

Lash 'N Roll Mascara

Lash N' Roll mascara model images
Lash N' Roll mascara product image
 for maximum curl. Wear Alone

Lash 'N Roll
Mascara

Lash N' Roll mascara product image

➰ Delivers eye-opening curl and unbeatable lift

πŸ‘― Double-sided, curved silicone brush curls, separates and lifts

πŸ’– Long-lasting, smudge-& flake-resistant forumula

🎨 Available in 3 shades

Lash N' Roll - before and after image
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 for everyday
 volume.

Lash It Loud Mascara

Lash It Loud mascara model images
Lash It Loud mascara product image

Lash It Loud
Mascara

Lash It Loud mascara product image
 for everyday
 volume. Lash It Loud Model Image

πŸ”Š Creates defined volume for fuller-looking lashes

��️ Domed-tip brush catches even hard-to-reach places

🎨 Intensely rich, pigment-packed formula

β˜” Available in 2 shades + waterproof version

Lash It Loud - before and after image
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 for bold 
 AF volume.

Big Mood Mascara

Big Mood mascara model images
Big Mood mascara product image
 for bold AF volume. Big Mood Mascara model images

Big Mood
Mascara

Big Mood mascara product image

πŸ”Š Volumizes and lifts for a dramatic look

⏳ Dense, hourglass-shaped brush separates and defines each lash

πŸ’– Long-lasting, smudge-resistant formula

🎨 Available in 5 shades + waterproof version

Big Mood Mascara - before and after image
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 for natural
 definition. 

Lash Beats Mascara

Lash Beats mascara model images
Lash Beats mascara product image

Lash Beats
Mascara

Lash Beats mascara product image
 for natural
 definition. Lash Beats Model Image

πŸ‘€ Enhances natural lashes for a subtly defined look

🀌 Narrow, tapered brush allows for precise application

😍 Buildable, fiber-infused formula helps lashes look longer

🎨 Available in 2 shades

Lash Beats - before and after image
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lash the e.l.f. out.

Pair these essentials with your favorite
mascara for eye-popping results.

Enhancing Lash &
Brow Serum

Get healthier-looking
lashes and brows.

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Eyelash &
Brow Wand

Shape brows and
define lashes.

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