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  • Opposites Attract Eyeshadow Palette,
    NEW
    -
    Opposites Attract Eyeshadow Palette
    Get $10 OFF! Shop 18-Piece Palettes Value Set Now!
    Free shipping and gift with $25+ order!
    $14.00
  • 18 Hit Wonders Eyeshadow Palette,
    NEW
    -
    18 Hit Wonders Eyeshadow Palette
    Get $10 OFF! Shop 18-Piece Palettes Value Set Now!
    Free shipping and gift with $25+ order!
    $14.00
  • All Day Stay Eyeshadow Primer,
    NEW
    -
    All Day Stay Eyeshadow Primer
    Free shipping and gift with $25+ order!
    $4.00
  • Instant Lift Brow Pencil, Auburn
    New Shades
    -
    Auburn
    • Auburn
    • Blonde
    • Taupe
    • Auburn
    • Neutral Brown
    • Deep Brown
    • Black
    Instant Lift Brow Pencil
    Free shipping and gift with $25+ order!
    Buy 3, Get 20% off!
    $2.00
    Select Shade Select Shades
    Instant Lift Brow Pencil, Auburn
    Auburn
    • Auburn
    • Blonde
    • Taupe
    • Auburn
    • Neutral Brown
    • Deep Brown
    • Black
  • Rose Gold Eyeshadow Palette - Sunset,
    -
    Rose Gold Eyeshadow Palette - Sunset
    Free shipping and gift with $25+ order!
    $10.00
  • Mad for Matte Eyeshadow Palette - Summer Breeze,
    -
    Mad for Matte Eyeshadow Palette - Summer Breeze
    Free shipping and gift with $25+ order!
    Get $6 Off! Shop Mad for Matte Value Set Now!
    $10.00
  • The New Classics Eyeshadow Palette,
    NEW
    -
    The New Classics Eyeshadow Palette
    Get $10 OFF! Shop 18-Piece Palettes Value Set Now!
    Free shipping and gift with $25+ order!
    $14.00
  • Wow Brow Gel, Taupe
    NEW
    -
    Taupe
    • Taupe
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
    Wow Brow Gel
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Wow Brow Gel, Taupe
    Taupe
    • Taupe
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
  • Clear Brow & Lash Mascara,
    -
    Clear Brow & Lash Mascara
    Free shipping and gift with $25+ order!
    $2.00
  • Rose Gold Eyeshadow Palette - Nude Rose Gold,
    -
    Rose Gold Eyeshadow Palette - Nude Rose Gold
    Free shipping and gift with $25+ order!
    $10.00
  • Sheer Blurring Under Eye Primer,
    NEW
    -
    Sheer Blurring Under Eye Primer
    Free shipping and gift with $25+ order!
    $5.00
  • Ultra Precise Brow Pencil, Auburn
    New Shades
    -
    Auburn
    Ultra Precise Brow Pencil
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    Ultra Precise Brow Pencil,
    Auburn

Eye makeup essentials include eyeliners, eyeshadows, mascara, and eye color palettes. E.l.f Cosmetics has eye makeup that is always vegan and cruelty-free. Find must-haves that are both affordable and professional like the Opposites Attract Palette for $14. Pair it with the $2 Shadow Lock Eyelid Primer to increase the staying power and vibrancy of those gorgeous, bold colors. Shop for your next go-to eye palette featuring matte or shimmer shades.

Create multidimensional, bold, or subtle looks with the Rose Gold Eyeshadow Palette in Sunset featuring 10 ultra-pigmented, warm shadows. Don’t forget to define those brows and make a statement with the eyebrow pencils, creams, and gels.

Explore our collection of false lashes and extensions starting at $2, whether you’re going for a flirtatious look or maximum drama. Discover the best eye makeup products from e.l.f. Cosmetics that will help everyone from beginners to beauty gurus achieve a trendy look.