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  • Opposites Attract Eyeshadow Palette,
    NEW
    Opposites Attract Eyeshadow Palette
    Free shipping and gift with $25+ order!
    $14.00
  • Instant Lift Brow Pencil, Neutral Brown
    Neutral Brown
    • Neutral Brown
    • Taupe
    • Neutral Brown
    • Deep Brown
    Instant Lift Brow Pencil
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Instant Lift Brow Pencil, Neutral Brown
    Neutral Brown
    • Neutral Brown
    • Taupe
    • Neutral Brown
    • Deep Brown
  • Flawless Eyeshadow, Natural Matte
    Natural Matte
    Flawless Eyeshadow
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Flawless Eyeshadow, Natural Matte
    Natural Matte
  • Rose Gold Eyeshadow Palette - Sunset,
    Rose Gold Eyeshadow Palette - Sunset
    Free shipping and gift with $25+ order!
    $10.00
  • Clear Brow & Lash Mascara,
    Clear Brow & Lash Mascara
    Free shipping and gift with $25+ order!
    $2.00
  • Shadow Lock Eyelid Primer, Sheer
    Sheer
    • Sheer
    • Sheer
    • Pearl
    • Tan
    Shadow Lock Eyelid Primer
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Shadow Lock Eyelid Primer, Sheer
    Sheer
    • Sheer
    • Sheer
    • Pearl
    • Tan
  • Beautifully Bare Lightweight Concealer Stick, Fair/Light
    Fair/Light
    • Fair/Light
    • Fair/Light
    • Light/Medium
    • Medium/Dark
    • Dark/Deep
    • Deep
    Beautifully Bare Lightweight Concealer Stick
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Beautifully Bare Lightweight Concealer Stick, Fair/Light
    Fair/Light
    • Fair/Light
    • Fair/Light
    • Light/Medium
    • Medium/Dark
    • Dark/Deep
    • Deep
  • 50 Color Eye & Face Palette,
    NEW
    50 Color Eye & Face Palette
    Free shipping and gift with $25+ order!
    $15.00
  • Rose Gold Eyeshadow Palette - Nude Rose Gold,
    Rose Gold Eyeshadow Palette - Nude Rose Gold
    Free shipping and gift with $25+ order!
    $10.00
  • Lock On Liner and Brow Cream, Light Brown
    Light Brown
    • Light Brown
    • Taupe Blonde
    • Light Brown
    • Medium Brown
    • Espresso
    Lock On Liner and Brow Cream
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Lock On Liner and Brow Cream, Light Brown
    Light Brown
    • Light Brown
    • Taupe Blonde
    • Light Brown
    • Medium Brown
    • Espresso
  • Intense Ink Eyeliner, Blackest Black
    Blackest Black
    • Blackest Black
    • Blackest Black
    • Charcoal
    • Brown
    Intense Ink Eyeliner
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Intense Ink Eyeliner, Blackest Black
    Blackest Black
    • Blackest Black
    • Blackest Black
    • Charcoal
    • Brown
  • Aqua Beauty Molten Liquid Eyeshadow, Rose Gold
    Rose Gold
    • Rose Gold
    • Brushed Copper
    • Rose Gold
    • Molten Bronze
    • Liquid Gold
    • Cool Steel
    • Mocha Metal
    Aqua Beauty Molten Liquid Eyeshadow
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Aqua Beauty Molten Liquid Eyeshadow, Rose Gold
    Rose Gold
    • Rose Gold
    • Brushed Copper
    • Rose Gold
    • Molten Bronze
    • Liquid Gold
    • Cool Steel
    • Mocha Metal

Eye makeup essentials include eyeliners, eyeshadows, mascara, and eye color palettes. E.l.f Cosmetics has eye makeup that is always vegan and cruelty-free. Find must-haves that are both affordable and professional like the Opposites Attract Palette for $14. Pair it with the $2 Shadow Lock Eyelid Primer to increase the staying power and vibrancy of those gorgeous, bold colors. Shop for your next go-to eye palette featuring matte or shimmer shades.

Create multidimensional, bold, or subtle looks with the Rose Gold Eyeshadow Palette in Sunset featuring 10 ultra-pigmented, warm shadows. Don’t forget to define those brows and make a statement with the eyebrow pencils, creams, and gels.

Explore our collection of false lashes and extensions starting at $2, whether you’re going for a flirtatious look or maximum drama. Discover the best eye makeup products from e.l.f. Cosmetics that will help everyone from beginners to beauty gurus achieve a trendy look.