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  • Earth & Ocean Eyeshadow Palette,
    NEW
    Earth & Ocean Eyeshadow Palette
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    $14.00
  • Poreless Putty Primer,
    NEW
    Poreless Putty Primer
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    $8.00
  • Need It Nude Eyeshadow Palette,
    Need It Nude Eyeshadow Palette
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    $10.00
  • 16HR Camo Concealer, Tan Walnut - tan with cool-neutral undertones
    NEW
    Tan Walnut - tan with cool-neutral undertones
    16HR Camo Concealer
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    $6.00
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    16HR Camo Concealer, Tan Walnut - tan with cool-neutral undertones
    Tan Walnut - tan with cool-neutral undertones
  • Baked Eyeshadow Palette, NYC
    NYC
    Baked Eyeshadow Palette
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    $10.00
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    Baked Eyeshadow Palette, NYC
    NYC
  • Velvet Touch Eyeshadow Palette- Island Breeze,
    Velvet Touch Eyeshadow Palette- Island Breeze
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    $12.00
  • Wow Brow Gel, Taupe
    NEW
    Taupe
    Wow Brow Gel
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    $4.00
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    Wow Brow Gel, Taupe
    Taupe
  • Instant Lift Brow Pencil, Auburn
    New Shades
    Auburn
    Instant Lift Brow Pencil
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    Buy 3, Get 20% off!
    $2.00
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    Instant Lift Brow Pencil, Auburn
    Auburn
  • Naturally Groomed Brow Set,
    Naturally Groomed Brow Set
    $4.00
  • Ultra Precise Brow Pencil, Auburn
    New Shades
    Auburn
    Ultra Precise Brow Pencil
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    $5.00
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    Ultra Precise Brow Pencil,
    Auburn
  • Clear Brow & Lash Mascara,
    Clear Brow & Lash Mascara
    Choose 1 Free Gift & Free Shipping with orders $25+!
    $2.00
  • Brow Best Sellers Set,
    Brow Best Sellers Set
    $11.00

Eye makeup essentials include eyeliners, eyeshadows, mascara, and eye color palettes. E.l.f Cosmetics has eye makeup that is always vegan and cruelty-free. Find must-haves that are both affordable and professional like the Opposites Attract Palette for $14. Pair it with the $2 Shadow Lock Eyelid Primer to increase the staying power and vibrancy of those gorgeous, bold colors. Shop for your next go-to eye palette featuring matte or shimmer shades.

Create multidimensional, bold, or subtle looks with the Rose Gold Eyeshadow Palette in Sunset featuring 10 ultra-pigmented, warm shadows. Don’t forget to define those brows and make a statement with the eyebrow pencils, creams, and gels.

Explore our collection of false lashes and extensions starting at $2, whether you’re going for a flirtatious look or maximum drama. Discover the best eye makeup products from e.l.f. Cosmetics that will help everyone from beginners to beauty gurus achieve a trendy look.