Is Incredi-curl mascara vegan and cruelty free?

Yes, e.l.f.'s Incredi-curl curling mascara is vegan and cruelty free as is all of our products.

Does Incredi-curl Mascara need special makeup remover?

You can remove Incredi-curl easily with remove with any makeup remover. We recommend e.l.f. Makeup Melting Cleansing Balm

Do I still need an eyelash curler if I am using curling mascara or can I wear it alone?

You can wear curling mascara alone or if you want an even more dramatic curl, you can also use an eyelash curler. Be sure to use the eyelash curler BEFORE applying Incredi-Curl.

Is it best to curl eyelashes before or after applying mascara?

While curling your lashes is not necessary with Incredi-curl, if you want a more dramatic curl we recommend curling before applying mascara.

Does Incredi-curl mascara hold a curl that lasts?

Yes, Incredi-Curl Mascara delivers extreme curl and mega volume that lasts!

Will Incredi-curl Mascara curl lashes?

In a study lashes saw 102% improvement in curl and 88% of consumers saw bigger & bolder lashes.

How to choose between curling vs volumizing/lengthening mascara? Do I need a separate one?

You can get the best of both worlds with Incredi-Curl Mascara as it provides volume and extreme curl that lasts.

Incredi-Curl Black Volumizing and Curling Mascara Swatch

Before and After Applying Incredi-Curl Mascara

Incredi-curl Mascara

Q: What are the key benefits of Incredi-curl Mascara?

Incredi-Curl Mascara is a volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.

A soft black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.

One-time Purchase

Pick 1 eyeshadow at checkout from a selection of our favorites FREE with orders $50+.

Why you'll love it:

Buildable formula delivers extreme curl and mega volume that lasts
Curved bristled brush grabs each lash to volumize, lift and set your curl
Smudge-, flake- and clump-resistant formula

Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.

SKU: 85170