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Luminous Putty Primer

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Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.2 out of 5 by 55.
Rated 5 out of 5 by from LOVE THIS!! I really like this primer. I have dry skin and this primer did not make it dryer (like some do). sometimes I use two primers, (bc of my dry skin) I use elf's hydrating primer and then this primer ontop, I've also used this product alone without the other primer. it fills my fine lines, it doesnt dry out my skin. it does have a goldy tone, but it goes nicely with my skintone. I use this under foundation and by itself to give me a nice glow on those natural days. it doesnt smell. over all i love this primer, and its going in my hoyl grail pile!
Date published: 2021-01-14
Rated 1 out of 5 by from Shimmer city Do not buy this one. Go with the original or the matte one they are much better. There is just way to much glitter not flattering at all especially if you have any sort of texture
Date published: 2021-01-07
Rated 5 out of 5 by from Perfect for glow and buildable foundation I'm on my second container! I used this every time I put on makeup. It is perfect to look radiant and build a flawless finish. It feels great, doesn't have a powerful scent (and I'm sensitive to scents), and makes any foundation - powder, liquid or cream - look 10 times better. I hope they never stop making this. It's priceless!
Date published: 2020-12-26
Rated 5 out of 5 by from Perfect amount of glow Yes it has some glitter specks but I don’t think you see it when you put on foundation. I love the luminosity!
Date published: 2020-12-24
Rated 3 out of 5 by from I like it but I hate how much glitter is in it The texture is great but I hate the amount of glitter it has
Date published: 2020-12-18
Rated 5 out of 5 by from In love! I bought the poreless putty primer first and fell in love. I like a little luminous to my face so I tried this! Keeps skin feeling hydrated, hides imperfections and makes makeup glide on smooth!
Date published: 2020-12-04
Rated 3 out of 5 by from I want to love it but... This stuff does give a a little shimmer under my foundation, and it really does act like a primer. What ever I put on top of this sticks, but that does make it hard to blend colors. Also, this stuff gives me white heads the next morning even though I wash it off every night. Days I don't wear this primer, I have no white heads. This probably would be good for someone with dry skin.
Date published: 2020-11-29
Rated 5 out of 5 by from Yes m'am! Provides an everyday luminosity that I love. Sheers out and there is minimal effect to skin tone. Yes, there is glitter in it. But you can't see it unless you get within like 6 inches of a mirror, and doesn't appear obvious even under sheer foundation, and doesn't make it hard to take off at the end of the day. Glitter is part of the glow so I'm not mad
Date published: 2020-11-25
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Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-12-14

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2020-12-14

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-05-03

What is the best way to apply the putty primer, with your fingers or a brush?

Asked by: MarLo
We recommend application with your fingers. The warmth of your fingers helps to apply.
Answered by: the elf team
Date published: 2020-10-08
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