Luminous Putty Primer

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Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.3 out of 5 by 44.
Rated 4 out of 5 by from I like it! I bought this product not too long ago and I am really enjoying it! It has a soft texture and it shimmers! I typically have a combination of dry/oily skin but this does not make my face feel oily at all!
Date published: 2020-09-24
Rated 4 out of 5 by from Great! But not awesome! This putty primer is great and is very thick and creamy and won’t dry you out but it is very luminous as in there is lots of shimmer
Date published: 2020-09-04
Rated 5 out of 5 by from Love this primer This primer not only works, but give my skin a dewy glow that I love. My makeup stays where it needs to.
Date published: 2020-08-26
Rated 5 out of 5 by from It's just CHEATING I'm only a month into learning makeup, and only a week into using this putty primer....it's a whole new world! my makeup sticks and stays! My colors pop! My skin looks great!
Date published: 2020-08-18
Rated 4 out of 5 by from i love this product, it feels really good going on the skin and a little bit of it goes a long way, my one thing about it is that it’s tinted a little bit and looks funny on top of a sunburn, but otherwise i really like it.
Date published: 2020-08-09
Rated 5 out of 5 by from Best putty primer ever! I have combination skin, and somedays I use the matte putty primer and somedays I will use the powerless putty primer depending on my skin. This stuff I can use everyday regardless of what mood my skin is in!!!
Date published: 2020-08-06
Rated 5 out of 5 by from Perfect for dry skin Just as good as the original but even better for dry skin or a more luminous look
Date published: 2020-08-05
Rated 4 out of 5 by from Pores have gone! After using the original putty primer, I thought I'd try this one. At first, the glitter looks very intense, if you are after just using this by itself then go for the original one but with makeup on top of the primer, it gives a very nice luminous, glow from within look. I apply this by rubbing it in my hands first to warm it up then spread it across the face. For me I let it sit on the face for 30 seconds, rub it in, and then apply makeup after another 30 seconds. Also stays all day and locks make-up in, I'm only giving it 4 stars however just as I think you need more than a pea-size amount, especially if you have pores across the face and not just T-zone area. Still gonna buy over and over again though.
Date published: 2020-08-05
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Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-09-24

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2020-08-31

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
This is luminous and glowing, not shimmery.
Answered by: the elf team
Date published: 2020-06-08

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-05-03

What is the best way to apply the putty primer, with your fingers or a brush?

Asked by: MarLo
We recommend application with your fingers. The warmth of your fingers helps to apply.
Answered by: the elf team
Date published: 2020-02-17
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