Luminous Putty Primer

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Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.3 out of 5 by 66.
Rated 5 out of 5 by from Amazing luminous glowing skin I absolutely love this putty primer!! It gives my face a radiant glow and feels lightweight. It does not take much product to cover the entire face! It looks great as just a moisturizer without makeup over it. It held my makeup on place all night and left my skin feeling amazingly hydrated. My pores and fine lines disappeared and I'm so happy I found this product! This is my holy trail primer and a must have! This stuff is e.l.f.ing amazing!!
Date published: 2021-05-01
Rated 5 out of 5 by from Lovely! I bought this and I love it. Fine so lovely on the skin. Makes my skin feel so soft and glowy! I also use it to highlight and brightem eye area.
Date published: 2021-04-28
Rated 5 out of 5 by from Feels really nice! I've been using this primer for a couple of months now. I really like the texture and the golden color of the product. I feel good knowing that there are beneficial ingredients in the primer.
Date published: 2021-03-18
Rated 4 out of 5 by from Not as good as poreless It does not conceal as well as the poreless but it does have a nice glow to it. it goes on well and I use them together with this above my eyes and as a highlighter
Date published: 2021-03-11
Rated 5 out of 5 by from LOVE THIS!!! This primer provides a nice, smooth base and gives a gorgeous natural glow! It does not feel as thick on the face as the regular putty primer, but I like that because the regular putty primer is almost a little too thick. It also is not drying at all (I have super dry skin).
Date published: 2021-02-21
Rated 5 out of 5 by from Love this on my aging skin I love how easy this goes on, the feel of it and the glow I get. I use a brush to apply. I never really used primer until the last yr or so. I finally got with the fact of needing a good base for a nice finish. I will buy this again. Cruelty Free products don't have to be expensive and they work.
Date published: 2021-02-17
Rated 5 out of 5 by from A little shimmer goes a far... Love this primer as it gives me a natural shimmer under my foundation. Light weight and easy to apply. Do let it set for about 30 seconds before applying foundations or blush. Planning on wearing just this primer with a little blush this summer for a natural glow.
Date published: 2021-02-16
Rated 5 out of 5 by from I’m in love This primer will give you the most beautiful dewy face. I use it in conjunction with a few drops of cc camo mixed with elf’s coconut moisturizer. You will love this. I also love that it is silicone free. Some days I just use this and moisturizer. Add a little mascara and lip gloss and a beautiful look also. Don’t spend $$$$$ on other brands buy this and you will be hooked. Thank you elf
Date published: 2021-02-07
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what is the best primer, and foundation for wrinkles?

Asked by: Noreen O
I have dry mature skin so I need the luminous putty primer 
Answered by: Blondie52
Date published: 2021-03-24

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-12-14

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2020-12-14

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-05-03
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