Luminous Putty Primer

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Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane

MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane

MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.3 out of 5 by 32.
Rated 5 out of 5 by from smooth skin, makes makeup last this stuff keeps your foundation on even when you’re taking masks on and off throughout the day. it totally fills in BIG pores (like the ones i have on my nose and inner cheeks). great value for the price. i find this version a tad less drying than the original formula.
Date published: 2020-06-30
Rated 1 out of 5 by from Why Glitter Had to get rid of it, soooo much glitter it was so overpowering
Date published: 2020-06-20
Rated 5 out of 5 by from Even better for me than Silk Canvas! Love luminous makeup and this is terrific under foundation! Using it a lot since I purchased it!
Date published: 2020-06-16
Rated 3 out of 5 by from Shimmery I was slightly disappointed with the amount of shimmer in this as I didn’t realize there would be visible particles. It looks like I dusted shimmer all over my face. That being said, it’s finely milled and underneath complexion products I think it looks fine. The texture is also nice. I have super dry skin and this feels fine but I also wouldn’t say it’s SUPER hydrating. I probably should have gone with the satin finish one to achieve a more natural, non-shimmery glow.
Date published: 2020-06-09
Rated 5 out of 5 by from The best primer I've ever had! This E.L.F. Luminous primer is the best primer I've ever had. There are little glitters in, which give you a beautiful glow in summer. I really like the glow it gives me. I have a dry/combination skin, but this primer is very hydrating and smooth. I use it with only some concealer, no foundation, and I really like it and its glitters.
Date published: 2020-06-03
Rated 5 out of 5 by from Foundation Doesn't Shift I've been using this product consistently and it never let me down. And my foundation looks glowy and doesn't shift. (Note: I don't wear matte foundation)
Date published: 2020-05-11
Rated 5 out of 5 by from Perfect primer I bought this a few weeks ago and it’s the best primer I have ever used, it makes your foundation look flawless and the glow isn’t overpowering.
Date published: 2020-05-06
Rated 5 out of 5 by from Best Luminous Primer if you love a good glow you need to try this! it gives a beautiful soft-focus glow thats neither too natural or too intense. i am obsessed with how this looks under foundation. definitely a new favourite
Date published: 2020-04-26
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Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
This is luminous and glowing, not shimmery.
Answered by: the elf team
Date published: 2020-04-22

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-02-19

What is the best way to apply the putty primer, with your fingers or a brush?

Asked by: MarLo
We recommend application with your fingers. The warmth of your fingers helps to apply.
Answered by: the elf team
Date published: 2020-02-17

Is this product comedogenic? Will it cause breakouts? I’m scared to try it only because I don’t want anything clogging my pores. 

Asked by: stephlcss
We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our products are entirely non-comedogenic.
Answered by: the elf team
Date published: 2020-02-10
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