Luminous Putty Primer

Details

Sale Price $10.00
Afterpay Afterpay

You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees apply.

Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout.

Click here for complete terms.

Loans to California residents made or arranged pursuant to a California Finance Lenders license.

is available on orders $35+ Details
Holy
Grail

Images

Luminous Putty Face Primer
Holy
Grail
Makeup primer that leaves skin with a radiant glow

Add to cart options

Promotions

Special Offer

CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

Details

Product Actions

In Stock

Additional Information

Details

Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Face Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Face Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.4 out of 5 by 107.
Rated 4 out of 5 by from Amazing primer! Bought this a while back because I saw it at a checkout counter and oh my gosh it's spectacular. It brings a lovely sheer glow to the face! It makes a great base for liquid and cream products like blush. I'd suggest pairing this with the Saie or Rare Beauty liquid blushes or the Fenty cream blush.
Date published: 2022-05-07
Rated 3 out of 5 by from Luminous look I bought this over 3 months ago its great its your looking for that glow
Date published: 2022-05-03
Rated 5 out of 5 by from amazing i like this primer the best out of all of the putty primers because it seems to apply the smoothest and is the most hydrating. i was unsure about the glitter in it but it definitely grew on me! it smooths out your skin well and provides a layer of hydration so that my foundation doesnt cling to any dry patches.
Date published: 2022-04-27
Rated 5 out of 5 by from So smooth It goes on smooth cover ups pores n lines. It’s not oily at all
Date published: 2022-04-26
Rated 4 out of 5 by from I really like this primer It goes on so smooth, very creamy. It does have a pretty sheen to it. Can be worn alone or under foundation. (I also bought the poreless primer for days where I want more of a matte finish.) Love these primers!
Date published: 2022-04-20
Rated 5 out of 5 by from No more dry looking skin!!! This primer really changed my life I went from looking dry in my selfies to looking like I had a baby face, BUY THIS PRODUCT RIGHT NOW. I thank the makeup gods everyday for recommending this to me but most importantly thank the genius at elf who created this putty primer. love and blessings
Date published: 2022-04-14
Rated 5 out of 5 by from A must have I use this everyday and it sits beautifully on top of my suncream and it creates a beautiful glow under my foundation love love love
Date published: 2022-04-06
Rated 4 out of 5 by from Use this daily! Gives your face a glowy look, great for all skin types. Easy to blend I use it everyday.
Date published: 2022-04-02
  • y_2022, m_5, d_14, h_22
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.27
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_107
  • loc_en_US, sid_85910, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 5ms
  • reviews, product

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
LMAO if you're so picky about vegan products I'd suggest you do your homework *before* spreading nonsense - because now you just look silly.
Answered by: Piglet
Date published: 2022-05-09

Is this primer Non comedogenic?

Asked by: Nruiz
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our products are entirely non-comedogenic.
Answered by: the elf team
Date published: 2022-01-06

Do we use this primer in oil skin

Asked by: AlishbaSyed
We suggest the Luminous Primer for Dry/Combination Skin. Please click on the chart on any of the Putty Primer product pages for more information on which to choose for your skin type. We also recommend using several of the putty primers on different areas of your face if you have combination skin.
Answered by: the elf team
Date published: 2021-10-28

what is the best primer, and foundation for wrinkles?

Asked by: Noreen O
I have dry mature skin so I need the luminous putty primer 
Answered by: Blondie52
Date published: 2021-06-26

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-12-14

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12
  • y_2022, m_5, d_14, h_22CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.27
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_13
  • loc_en_US, sid_85910, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 4ms
  • questions, product