Luminous Putty Primer

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Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910

How To Use

  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Ingredients

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Putty Primers are the #1 mass primer in America.*

Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

  • Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
  • The ultimate grip on makeup.

Which Putty Primer is perfect for you?

  • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
  • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
  • Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#85910
  • Apply a thin, even amount to moisturized skin prior to makeup application.
  • Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Net. wt. 0.74 oz. (21g)

Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, Triethoxycaprylylsilane MAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Cruelty free and vegan

new!

luminous putty primer

Infused with hyaluronic acid and collagen, the skin-brightening formula helps blur the appearance of pores while delivering a plumping effect.

Luminous Putty Primer is rated 4.2 out of 5 by 62.
Rated 5 out of 5 by from LOVE THIS!!! This primer provides a nice, smooth base and gives a gorgeous natural glow! It does not feel as thick on the face as the regular putty primer, but I like that because the regular putty primer is almost a little too thick. It also is not drying at all (I have super dry skin).
Date published: 2021-02-21
Rated 5 out of 5 by from Love this on my aging skin I love how easy this goes on, the feel of it and the glow I get. I use a brush to apply. I never really used primer until the last yr or so. I finally got with the fact of needing a good base for a nice finish. I will buy this again. Cruelty Free products don't have to be expensive and they work.
Date published: 2021-02-17
Rated 5 out of 5 by from A little shimmer goes a far... Love this primer as it gives me a natural shimmer under my foundation. Light weight and easy to apply. Do let it set for about 30 seconds before applying foundations or blush. Planning on wearing just this primer with a little blush this summer for a natural glow.
Date published: 2021-02-16
Rated 5 out of 5 by from I’m in love This primer will give you the most beautiful dewy face. I use it in conjunction with a few drops of cc camo mixed with elf’s coconut moisturizer. You will love this. I also love that it is silicone free. Some days I just use this and moisturizer. Add a little mascara and lip gloss and a beautiful look also. Don’t spend $$$$$ on other brands buy this and you will be hooked. Thank you elf
Date published: 2021-02-07
Rated 4 out of 5 by from Great primer Great for a natural makeup look with a luminous finishing.
Date published: 2021-01-23
Rated 4 out of 5 by from good has a small amount of glitter in it so if you dont like that i suggest not to buy it, but i have normal skin and its great for me. very easy to get the product out, and i dont need much.
Date published: 2021-01-20
Rated 5 out of 5 by from Great for a lumi undertone! I love the regular poreless for everyday and this one for special occasions. Again, this Putty primer does a great job with the look of pores! and the Lumi does a great job with the "dewy" look!
Date published: 2021-01-20
Rated 5 out of 5 by from LOVE THIS!! I really like this primer. I have dry skin and this primer did not make it dryer (like some do). sometimes I use two primers, (bc of my dry skin) I use elf's hydrating primer and then this primer ontop, I've also used this product alone without the other primer. it fills my fine lines, it doesnt dry out my skin. it does have a goldy tone, but it goes nicely with my skintone. I use this under foundation and by itself to give me a nice glow on those natural days. it doesnt smell. over all i love this primer, and its going in my hoyl grail pile!
Date published: 2021-01-14
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what is the best primer, and foundation for wrinkles?

Asked by: Noreen O
We do suggest our Luminous Putty Primer for mature skin. Our Hydrating Primer Serum would also be a great addition to your routine.
Answered by: the elf team
Date published: 2021-01-26

Since it's a radiant primer does it contain shimmer of any kind?

Asked by: Koxley
I would say it has a little shimmer in it, but just a tiny bit, not quite as shimmery as an eye shadow. It has just enough to catch the light.
Answered by: HollyBee
Date published: 2020-10-08

Does the Luminous Putty Primer fill pores as well as the Original Poreless Putty Primer? (Since there isn't 'poreless' in the name I wondered) Thank You LOVE ELF PRODUCTS!

Asked by: Sassyfras101
The Luminous Primer adds radiance and glow along with helping to grip your makeup to last all day. You may also combine them to target different areas of your face.
Answered by: the elf team
Date published: 2020-12-14

There’s collagen in this product..NOT VEGAN! Just thought I should warn any other vegans out there. It’s funny they market themselves as 100% vegan brand. That’s totally false advertisement.

Asked by: nborg
Please note that our vegan collagen is produced by fermentation using yeast. We indeed are a 100% vegan brand.
Answered by: the elf team
Date published: 2020-12-14

Can you also use it as eye shadow base too or is it better the eye putty primer as base??

Asked by: ChristyTe
You may use this as a shadow base, however we do recommend the Putty Eye Primer specifically for eyes.
Answered by: the elf team
Date published: 2020-07-06

Is this primer oil free?

Asked by: seanm2
This does not contain oil.
Answered by: the elf team
Date published: 2020-05-12

If I have dry skin can I use the Primer?

Asked by: susan77
Yes, we love this for dry skin.
Answered by: the elf team
Date published: 2020-03-19

Can you wear it by itself? Or do you have to wear it with makeup? 

Asked by: Daynah k
You may choose to wear the primer alone without additional products, if you prefer.
Answered by: the elf team
Date published: 2020-05-03
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