Putty Primers are the #1 mass primer in America.*

Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

• Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
• Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
• The ultimate grip on makeup.

Which Putty Face Primer is perfect for you?

• Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
• Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
• Matte Putty Primer – Perfect for those who want a shine-free matte complexion.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.

Sku: 85910

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How To Apply Luminous Primer:

• Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
• Allow to set for 30 seconds before applying foundation.

Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.

Read more about which face primer is best for your skin type

Luminous Primer FAQs:

What does Luminous Putty Primer do?
Luminous Putty Primer is infused with hyaluronic acid and vegan collagen, which may help hydrate and plump the skin. Luminous primer helps illuminate your complexion and creates a smooth base for makeup to grip onto your skin.

Should I use luminous primer?
If you want to achieve a soft, radiant glow while gripping your makeup for a smooth, poreless effect, you should absolutely use luminous face primer. Apply a illuminating primer before your foundation after your moisturizer to help achieve that illuminating look.