Find Your Just-Right
Shade Before You Buy
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ONο»Ώ













A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yoβ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our Refund Policy here
Learn More: How to Achieve that Viral Cloud Skin Look
Use a foundation brush, beauty sponge, or your fingers.
Start in the center of your face and work your way outwards,
blending gently and well into the hairline, jawline,
and edges of your face.
ο»Ώ
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ONο»Ώ
Try Soft Glam now - Shade Match guaranteed
or refund within 30 days.
TRY IT ONο»Ώ













A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
Great for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yoβ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our Refund Policy here
Learn More: How to Achieve that Viral Cloud Skin Look
Use a foundation brush, beauty sponge, or your fingers.
Start in the center of your face and work your way outwards,
blending gently and well into the hairline, jawline,
and edges of your face.
ο»Ώ
Try Soft Glam with Shade Match guaranteed.
Love yo' e.l.f. to get your money back.
TRY IT ONο»Ώ
Try Soft Glam now - Shade Match guaranteed
or refund within 30 days.
TRY IT ONο»Ώ
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
100% Vegan
Cruelty-free
Fair TradeGreat for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yoβ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our Refund Policy here
Learn More: How to Achieve that Viral Cloud Skin Look

0 Reviews
Medium/Buildable
Satin
Non-comedogenic (wonβt clog pores)
36 shades
e.l.f.'s Soft Glam Satin Foundation is a buildable, medium-coverage foundation designed to give your skin a long-lasting, satin finish. Its lightweight liquid formula blends seamlessly to visibly even out skin tone, and create a soft-glam look that feels as good as it looks. Itβs your go-to for achieving a flawless yet natural-looking complexion that last without feeling heavy.
e.l.f.'s Soft Glam Satin Foundation is formulated to be suitable for normal, combination, oily, and dry skin.. For those with very oily skin, we recommend setting it with our Stay All Night Micro-Setting Mist for extended wear. For very dry skin, prepping with our Power Grip Primer will ensure a hydrated canvas.
Absolutely. Soft Glam Satin Foundation is non-comedogenic, meaning it is specially formulated not to clog pores.
We believe in beauty for every e.l.f.ing eye, lip, and face. The Soft Glam Satin Foundation is available in an inclusive range of 36 shades, thoughtfully developed to match a wide spectrum of skin tones and undertones (cool, neutral, and warm).
Yes! We are proud to confirm that the Soft Glam Satin Foundation is, like all e.l.f. products, 100% cruelty-free and vegan. We never test on animals and never use animal-derived ingredients.
The Soft Glam Satin Foundation does not contain SPF. We believe in a sun-safe beauty routine and recommend applying a dedicated sunscreen, like our Suntouchable! Whoa Glow SPF 30, as the last step of your skincare routine before applying foundation. This ensures you get full, effective sun protection.
Yes, it does. Our commitment to inclusivity is at the heart of our product development. The Soft Glam Satin Foundation was created with a diverse range of complexions in mind, offering 36 shades that cater to different skin tones and undertones to help everyone find their perfect match.
Halo Glow Liquid Filter is a complexion booster that gives your skin a radiant, dewy finish! The Soft Glam Satin Foundation is a liquid foundation that delivers a medium buildable coverage with a satin finish in a wide array of shade ranges for every skin tone.
For a lighter coverage that is for a more natural look, we suggest using a blending sponge. For more of a fuller coverage, we suggest using a blending brush that you can use to build upon.
Camo CC Cream is a full coverage color-correcting foundation with broad-spectrum SPF 30, whereas the Soft Glam Satin Foundation is a long-lasting foundation that delivers medium coverage that you can build upon.
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
100% Vegan
Cruelty-free
Fair TradeGreat for: Dry, oily and combination skin
Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.
Shade Match Guarantee: Love yoβ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our Refund Policy here
Learn More: How to Achieve that Viral Cloud Skin Look

0 Reviews
Medium/Buildable
Satin
Non-comedogenic (wonβt clog pores)
36 shades
e.l.f.'s Soft Glam Satin Foundation is a buildable, medium-coverage foundation designed to give your skin a long-lasting, satin finish. Its lightweight liquid formula blends seamlessly to visibly even out skin tone, and create a soft-glam look that feels as good as it looks. Itβs your go-to for achieving a flawless yet natural-looking complexion that last without feeling heavy.
e.l.f.'s Soft Glam Satin Foundation is formulated to be suitable for normal, combination, oily, and dry skin.. For those with very oily skin, we recommend setting it with our Stay All Night Micro-Setting Mist for extended wear. For very dry skin, prepping with our Power Grip Primer will ensure a hydrated canvas.
Absolutely. Soft Glam Satin Foundation is non-comedogenic, meaning it is specially formulated not to clog pores.
We believe in beauty for every e.l.f.ing eye, lip, and face. The Soft Glam Satin Foundation is available in an inclusive range of 36 shades, thoughtfully developed to match a wide spectrum of skin tones and undertones (cool, neutral, and warm).
Yes! We are proud to confirm that the Soft Glam Satin Foundation is, like all e.l.f. products, 100% cruelty-free and vegan. We never test on animals and never use animal-derived ingredients.
The Soft Glam Satin Foundation does not contain SPF. We believe in a sun-safe beauty routine and recommend applying a dedicated sunscreen, like our Suntouchable! Whoa Glow SPF 30, as the last step of your skincare routine before applying foundation. This ensures you get full, effective sun protection.
Yes, it does. Our commitment to inclusivity is at the heart of our product development. The Soft Glam Satin Foundation was created with a diverse range of complexions in mind, offering 36 shades that cater to different skin tones and undertones to help everyone find their perfect match.
Halo Glow Liquid Filter is a complexion booster that gives your skin a radiant, dewy finish! The Soft Glam Satin Foundation is a liquid foundation that delivers a medium buildable coverage with a satin finish in a wide array of shade ranges for every skin tone.
For a lighter coverage that is for a more natural look, we suggest using a blending sponge. For more of a fuller coverage, we suggest using a blending brush that you can use to build upon.
Camo CC Cream is a full coverage color-correcting foundation with broad-spectrum SPF 30, whereas the Soft Glam Satin Foundation is a long-lasting foundation that delivers medium coverage that you can build upon.