Seasonal
Countdown to the Best Beauty Advent Calendar in 2026
Are makeup and skincare beauty advent calendars worth it? Find out why! The countdown is on to the best beauty advent calendar in 2026.
the e.l.f. word
Discover the latest makeup, skincare, and haircare trends with our beauty blog, the e.l.f. Word. From effective routines and must-have products to key ingredients and expert guides. We are covering all the moves to elevate your full beauty game.
Routines
5 Minute Makeup Routine
In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!
Tutorials
How to Master a Smokey Eye in 8 Simple Steps
Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.
Tutorials
Makeup Must-Haves for Beginners: Our Essential Starter Guide
Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.
Deep Dive
How to Use an Eyelash Curler: Step-by-Step for Lifted Lashes
Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage.
Shade
How to Find Your Perfect Eyebrow Shade
Discover how to find your ideal brow shade. Learn about undertones, hair color matching, and application techniques for natural-looking brows to enhance your look.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Routines
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Deep Dive
The Difference Between Brown and Black Mascara
Discover the difference between brown and black mascara and which shade may best complement your features and overall desired makeup look.
Tutorials
How to Use Eyeshadow Primer
Discover the benefits of eyeshadow primer. Learn application techniques and tips for long-lasting, vibrant eye makeup enhancing your eye look.
Tutorials
How to Get a Laminated Brow Look with Clear Eyebrow Laminating Gel
Learn how to achieve the trending laminated eyebrow look with these tips and tricks using brow gel.
Tutorials
How to Fill In Your Eyebrows for Beginners
Discover the art of full, natural-looking eyebrows with our beginner's guide on how to fill in your eyebrows and achieve the perfect brow look for you.
Shade
Best Eyeliner Colors for Your Eye Color: A Complete Guide
Discover the best eyeliner colors for your eye color. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.
Deep Dive
Your Guide to the Best Makeup Products for Mature and Aging Skin
Ready to refresh your makeup routine? Explore products, techniques, and tips designed specifically for aging skin concerns.
Tutorials
5 Steps to TikTok's Viral Clean Girl Makeup Look
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.