New Makeup and Skincare

All NewBronzing DropsPower Grip Dewy Setting SprayPout Clout Lip Plumping PenCamo Liquid BlushGlow Reviver Lip OilCream Glide Lip LinerBlemish Breakthrough Body MistHoly Hydration! Gel Yeah MoisturizerLash XTNDR MascaraPrimer-Infused Matte BronzerPrimer-Infused Matte Blush

LOYALTY ACCESS

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Bronzing Drops

$12

9 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

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78 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

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282 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

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105 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

11 Reviews

NEW

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1914 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

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+0

548 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

+4

+0

563 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

+5

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1288 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

110 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

1 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

41 Reviews

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

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Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

WHAT'S NEW IN MAKEUP AND SKINCARE

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that.

We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise.

There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, a foundation in your perfect shade, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has got your back.

We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one. e.l.f. will be there every step of the way!