What's New

Filter By
  • Mix to Match Foundation Shade Adjuster, Bronze
    NEW

    Variations

    global.selected Color Bronze
    • global.selected Color Bronze
    • Lighten
    • Bronze
    • Deepen
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$4.00
    Select Shade Select Shades

    Variations

    global.selected Color Bronze
    • global.selected Color Bronze
    • Lighten
    • Bronze
    • Deepen
  • Mix to Match Foundation Undertone Adjuster, Golden
    NEW

    Variations

    global.selected Color Golden
    • global.selected Color Golden
    • Golden
    • Warmth
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$4.00
    Select Shade Select Shades

    Variations

    global.selected Color Golden
    • global.selected Color Golden
    • Golden
    • Warmth
  • Smudge Proof Mascara,
    NEW
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$6.00
    Select Shade Select Shades
  • Plump it Up Mascara,
    NEW
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$5.00
    Select Shade Select Shades
  • Keep Your Curl Mascara,
    NEW
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$5.00
    Select Shade Select Shades
  • Stardust Glitter, Cosmic Silver
    NEW

    Variations

    global.selected Color Cosmic Silver
    • global.selected Color Cosmic Silver
    • Cosmic Silver
    • Gold Galaxy
    • Milkyway
    • Teal Eclipse
    • Bronze Comet
    • Lunar Lilac
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$4.00
    Select Shade Select Shades

    Variations

    global.selected Color Cosmic Silver
    • global.selected Color Cosmic Silver
    • Cosmic Silver
    • Gold Galaxy
    • Milkyway
    • Teal Eclipse
    • Bronze Comet
    • Lunar Lilac
  • Brighten Up Peel Pads,
    NEW
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$10.00
    Select Shade Select Shades
  • Bounce Back Jelly Cleanser,
    NEW
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$6.00
    Select Shade Select Shades
  • Illuminating Mist & Set, Large
    NEW

    Variations

    global.selected Size Large
    • global.selected Size Large
    • Small
    • Large
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$6.00
    Select Shade Select Shades

    Variations

    global.selected Size Large
    • global.selected Size Large
    • Small
    • Large
  • Matte Magic Mist & Set, Large
    NEW

    Variations

    global.selected Size Large
    • global.selected Size Large
    • Small
    • Large
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$6.00
    Select Shade Select Shades

    Variations

    global.selected Size Large
    • global.selected Size Large
    • Small
    • Large
  • Shape & Stay Brow Set,
    VALUE SET
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$6.00
    Select Shade Select Shades
  • Shine Be Gone Set,
    VALUE SET
    Free Professional Brush Set + Free Shipping w/ $25+ order!
    -
    Sale Price$7.00
    Select Shade Select Shades

For the latest trends and stylish make up products try e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Christian Siriano Eyeshadow Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest products that will help you #playbeautifully.