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Wow Brow Gel

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Wow Tinted Eyebrow Gel
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What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178

How To Use

  • Apply eyebrow gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178
  • Apply eyebrow gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Brow Gel for Full Voluminous Brows
Wow Brow Gel is rated 4.5 out of 5 by 314.
Rated 5 out of 5 by from Stays in place! I’m so in love! I’ve also used there clear gels but this product in particular stays in place and also leaves a light tint.
Date published: 2021-10-13
Rated 2 out of 5 by from Not great It’s ok, didn’t really do much and the color seems like it will come off easily and it’s more a warm brown than I like
Date published: 2021-10-13
Rated 5 out of 5 by from Just what I wanted I purchased this in Taupe and it's exactly what I was hoping for. Great for everyday use, it's quite a moussy texture so it doesn't get on your skin, just your hairs. You can be as careless with it as you please when you're in a hurry. It gives some hold, but don't expect laminated brows. The colour is nice and too, cool-toned brown without being too dark. Love it!
Date published: 2021-10-12
Rated 5 out of 5 by from Best tinted brow mascara It distributes the perfect amount of product and stays in place pretty well with the hair not feeling too tight
Date published: 2021-10-07
Rated 5 out of 5 by from My go-to everyday brow product! I use this every single day. Sometimes I use it by itself just to help fill in sparse spots, sometimes I use it with a brow pencil or brow powder to get more defined brows. I really enjoy that it has fibers and a very small spoolie so that you can be pretty precise on where you apply this. I will continue to buy this product again and again, you can not beat the price of this product either!
Date published: 2021-10-07
Rated 5 out of 5 by from AMAZING So much better than gimmie brow by benefit- and only $4! I’m blown away. Will absolutely buy again.
Date published: 2021-09-27
Rated 5 out of 5 by from Love this product I’ve bought this repeatedly love the overall effect not too heavy and stays on all day.
Date published: 2021-09-25
Rated 5 out of 5 by from Works well and convenient I'm on my second Wow Brow and I am so happy I gave it a try. When I first used it, I wasn't impressed and I let it sit there. I normally use a brow pencil, and still do, but I needed something that didn't require as much of my time when getting ready for work. I tried it again and it works so so well. I must not have been applying it right the first time. Now, I only use the brow pencil when I'm going out or have more time to "put my face on". Also, my eyebrows aren't as full as they used to be when I was younger. It's nice seeing my eyebrows full again, even if it's just make up.
Date published: 2021-09-21
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Do you still sell the black color? When will it be in stock?

Asked by: KT23232323
We do not have the Black shade available. Please check our other brow products with Black shades available (Bite Sized Brow, Ultra Precise Brow Pencil).
Answered by: the elf team
Date published: 2021-10-07

I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2021-06-08

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2021-01-26

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2021-06-08

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2021-06-14

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: FLgal
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2021-06-08

What is the difference between the brunette and neutral brown shades? I'm having trouble differentiating the swatch pictures. I usually use the e.l.f. Eyebrow Kit in medium and I have dark brown/auburn hair.

Asked by: hell_spawn_kitty
Brunette is a warmer shade, so if you have auburn shading in your hair we would suggest that for you.
Answered by: the elf team
Date published: 2021-01-26

What shade is recommended for redheads/auburn hair?

Asked by: Anonymous
We suggest Taupe or Brunette for you, depending upon how light your brow shade is.
Answered by: the elf team
Date published: 2021-01-26
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