Wow Brow Gel

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What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178

How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Wow Brow Gel is rated 4.5 out of 5 by 253.
Rated 5 out of 5 by from Great Dupe for Higher End! This is a great dupe for similar products like the Glossier Boy Brow! Great tiny wand and good color payoff, without being too much. Holds brows in place while offering a little more color.
Date published: 2021-04-17
Rated 5 out of 5 by from Perfect for everyday brows! My brows are fairly dark and big, so I find using a pencil or pomade makes them too strong for my face. While I am fine using brow powder (or brown eyeshadow haha) in my brows to pair with more dramatic eye looks, it can still be quite stark for natural makeup. My brows can looks a little grayish so using the shade “natural brown” is perfect for me. It adds enough warmth to look good but doesn’t look too red or orange. It adds a nice tint to the hair and the fibers make me look like I have fuller brows without looking unnatural. They keep my brows in place but I wouldn’t consider it a strong hold like hairspray. Overall, I think this is a great product. I appreciate the price and plan on repurchasing once I finish the one I have.
Date published: 2021-04-16
Rated 1 out of 5 by from Bad There is barely any product in the tube no pigment instead of brushing on it smears everything even along looks like there is nothing this is the very first time I been disappointed in elf products
Date published: 2021-04-13
Rated 4 out of 5 by from Very subtle and pretty, but doesn't last much I've always wantyed to get eyebrow lamination, but was afraid of it not turning good. So I decided to try this and it loked beautiful! I love how it doesn't have much color and eyebrows look natural, but very well put together. The only detail is, it only lasts a couple of hours at most. However, it's a great products over all and would buy again.
Date published: 2021-04-12
Rated 4 out of 5 by from love it! this is great for a natural look and enhances my brows just the way I like them!
Date published: 2021-04-05
Rated 1 out of 5 by from Underwhelming Bought this after reading the reviews and picked up some at Ulta. There's nothing special about it. It isn't a dupe or comparison to higher end brands. It just isn't good. It's a shame I paid full price for it. Will be returning.
Date published: 2021-04-04
Rated 5 out of 5 by from natural, but buildable brows!! goof-proof wand i bought this gel with the fear that it would give me disney villain brows like the Benefit brow gel does, because I have rarely used and am not skilled with brow gels. this brow gel was literally amazing though, there are little fibers in it to give you a natural look and enhance the hairs you already have. i absolutely love it and for the price, you cant go wrong!
Date published: 2021-04-02
Rated 5 out of 5 by from Great staple! A one and done product! I don't have the fullest brows but I don't need to go in with a pencil when I use the tinted version!
Date published: 2021-03-26
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I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2020-11-24

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2020-10-07

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2020-09-21

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2020-07-22

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: league
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2020-06-18

What is the difference between the brunette and neutral brown shades? I'm having trouble differentiating the swatch pictures. I usually use the e.l.f. Eyebrow Kit in medium and I have dark brown/auburn hair.

Asked by: hell_spawn_kitty
Brunette is a warmer shade, so if you have auburn shading in your hair we would suggest that for you.
Answered by: the elf team
Date published: 2020-06-02

What shade is recommended for redheads/auburn hair?

Asked by: Anonymous
We suggest Taupe or Brunette for you, depending upon how light your brow shade is.
Answered by: the elf team
Date published: 2020-05-24

What shade would you recommend for black eyebrows

Asked by: elfloverr
We would suggest the black shade for black eyebrows.
Answered by: the elf team
Date published: 2020-05-08
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