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Wow Brow Gel

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What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178

How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Wow Brow Gel is rated 4.5 out of 5 by 290.
Rated 5 out of 5 by from Love this stuff! This is the 3rd bottle I’ve used and I’m obsessed! I used to use the clear brow gel but decided to try this and immediately fell in love! It has tiny fibers that help fill in my sparse eyebrows. It is easy to apply and lasts all day on me! Only problem, the color I use sells out fast!
Date published: 2021-07-13
Rated 3 out of 5 by from Okay Not my favorite. I don't have a lot of experience with brow gel, but this was a little hard to work with, compared to a regular spoolie.
Date published: 2021-07-13
Rated 5 out of 5 by from love it I bought almost three of these so far. I love how quickly I can do my brows with this. It also keeps my brow hairs in place for the whole day. This product was very smaller than expected, but it makes sense since the applicator spooley is tiny as well, so it pretty much works for any eyebrow size.
Date published: 2021-07-06
Rated 5 out of 5 by from Wow! I think I have tried most everything on the market for my grey eyebrows, and didn’t find anything that worked. Well, thanks to e.l.f. I now have the perfect product in this eyebrow gel. This has worked like none of the expensive products ever did. It gives my brows great color (I used Taupe), and it takes me less than a minute. Thank you e.l.f.for giving me another great product. I will order more on payday.
Date published: 2021-07-04
Rated 5 out of 5 by from Holy Crap. I've previously bought ELF products from Ulta before- their lip glosses tasted a bit weird, sure, but I was very interested about their other products. Particularly since they don't test on animals, seem to be a lot more ethical than most expensive products you see off of Sephora, and their points system was nice. I made an account- instantly earned points and a free shipping coupon. I'm genderfluid- but biologically female, so I was trying to find a way to make myself appear more androgynous... Without contour, because I'm an absolute idiot and I don't know what I'm doing with a brush. It really doesn't take rocket science to figure this stuff out, and it is really good. I use it to make my rectangular asian eyebrows appear thicker so that I can appear more masculine, and it does the trick. Doesn't feel heavy for me, a sparse makeup user at all. ELF had me sold tbh. Thank god I didn't buy off of glossier. I will def be purchasing again.
Date published: 2021-07-03
Rated 2 out of 5 by from Dry, lacking in pigment I ordered this in the hopes of finding a dupe for my more expensive products- I love elf but this wasn't for me. It was too dry to get any real pigment from it and I didn't feel it had any power to enhance the colour or texture of my brows. It'll go in my handbag for touch-ups but that's about it.
Date published: 2021-07-01
Rated 5 out of 5 by from Fuller brows in seconds i enjoy this product a lot it gives me the look of fuller brows in a second. It does transfer a bit so be careful.
Date published: 2021-06-30
Rated 5 out of 5 by from Like the size and pigment I got this to try it out and was very impressed with the application and the size of the brush is nice to help do my eye brows when i do my makeup I recommend this to anyone and it is affordable and amazing
Date published: 2021-06-29
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I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2021-06-08

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2020-10-07

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2021-06-08

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2021-06-08

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: FLgal
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2021-06-08

What is the difference between the brunette and neutral brown shades? I'm having trouble differentiating the swatch pictures. I usually use the e.l.f. Eyebrow Kit in medium and I have dark brown/auburn hair.

Asked by: hell_spawn_kitty
Brunette is a warmer shade, so if you have auburn shading in your hair we would suggest that for you.
Answered by: the elf team
Date published: 2020-06-02

What shade is recommended for redheads/auburn hair?

Asked by: Anonymous
We suggest Taupe or Brunette for you, depending upon how light your brow shade is.
Answered by: the elf team
Date published: 2020-05-24

What shade would you recommend for black eyebrows

Asked by: elfloverr
We would suggest the black shade for black eyebrows.
Answered by: the elf team
Date published: 2020-05-08
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