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Wow Brow Gel

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Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!

#200178

How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

Net. Wt. 0.12 oz. (3.5g)

Taupe: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Neutral Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Mica, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13 Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Deep Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!

#200178
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Net. Wt. 0.12 oz. (3.5g)

Taupe: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina MAY CONTAIN: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Neutral Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Mica, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13 Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Deep Brown: Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20 MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

Cruelty free and vegan
Wow Brow Gel is rated 4.4 out of 5 by 86.
Rated 5 out of 5 by from best brow gel! I bought this about a month ago and use it everyday. very comparable to higher-end brow gel's. I will only buy this one from now on. It keeps my brows in place with a slight tint without making them look clumpy.
Date published: 2020-04-01
Rated 5 out of 5 by from Love it by itself and overtop a filled brow to blend it all together nicely. I also like to use it to tame frizzy hairs when i have an updo or my hair is back. I use it up so quickly though. Wish there could be more product and/or slight bigger
Date published: 2020-03-27
Rated 5 out of 5 by from wow I bought the color brunette. It made my eyebrows look naturally thick. I can’t go out without it.
Date published: 2020-03-24
Rated 4 out of 5 by from Changed my eye brow game I love this because i usually dont have the time to do my eyebrows how i would like everyday and one eyebrow is red and very little hairs so i struggle with pictures but this fills them both out beautifully and its a great color, it doesn’t smudge and drys down well. Just wish it could come with more product or a bigger tube because the container is really small.
Date published: 2020-03-22
Rated 5 out of 5 by from Honestly works Love this stuff for days when I really don’t feel like doing my eyebrows! It gives your brows a nice, natural, bushy look. Highly recommend
Date published: 2020-03-19
Rated 5 out of 5 by from Great Brow Gel This brow gel works perfectly for me. With just a few strokes by my eyebrows look full but still natural. Great product!
Date published: 2020-03-14
Rated 5 out of 5 by from Better than glossier Gets the job done way better than my glossier boy brow and has a better color selection
Date published: 2020-03-14
Rated 1 out of 5 by from SO small and awful colour This is extremely small! The colours are not accurate. I ordered “brunette” as I am brunette, and it’s more of an orange dirty blonde. Not impressed.
Date published: 2020-03-06
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Is this more like eyebrow gel to keep your brow hairs in place or more like like brow gel to fill in your brows?

Asked by: Nia37
This does both - it deposits hair-like fibers to add fullness to your brows and also keeps them in place.
Answered by: the elf team
Date published: 2020-02-24

Are you going to make a blonde shade? I can never find true blonde shades as a natural blonde and  The taupe shade is way too dark for me

Asked by: Bking
We will forward your suggestion to our innovation team. Please note that we do have Blonde available in our Instant Lift Brow Pencil, and Ultra Precise Brow Pencil
Answered by: the elf team
Date published: 2019-10-07

Is this similar to the Milani easy brow tinted fiber gel? I've been in need of a new brow product of this kind since they discontinued it.

Asked by: brit107
We apologize, we do not prefer to compare our products to other brands, however we think this is an awesome product and suggest you give it a try.
Answered by: elfcareteam
Date published: 2019-09-10

I hope this product for eye brow is good for me?  I only have half eyebrow hair.

Asked by: Karen40c01
This product is great to use either alone or over a pencil if you want more definition.
Answered by: elfcareteam
Date published: 2019-09-10

Would this product work for overplucked brows...filling in empty areas?

Asked by: Janetine
We would suggest using a pencil to fill in first and then apply Wow Brow.
Answered by: the elf team
Date published: 2019-08-19

How long does the gel last? Is it waterproof?

Asked by: KMC92
The Wow Brow Gel is not waterproof, however it is long lasting.
Answered by: the elf team
Date published: 2019-06-05

What is the best colour for greying eyebrows, but not too dark.

Asked by: Maryb
We suggest that you check the swatches and use the product that best matches your original eye brow shade.
Answered by: the elf team
Date published: 2019-02-16
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