Wow Brow Gel

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What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#83575

How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#83575
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Wow Brow Gel is rated 4.5 out of 5 by 275.
Rated 3 out of 5 by from It’s ok It seems like a good product but didn’t work for me.
Date published: 2021-06-07
Rated 5 out of 5 by from Blown away This thing is nothing short of incredible. Its design is sleek and tiny enough to slip into any size purse. Not that you'd need to touch up. Your brows look so natural but in such a refined way and it can be built up. The change is subtle but undeniable. As long as ELF keeps making these, I'm going to keep using them. You seriously don't have to look further.
Date published: 2021-06-07
Rated 5 out of 5 by from College Student Friendly I bought this during a sale thinking it wouldn't be a big loss if it came out chalky. Now I regret not buying more. I'd bought it in black and it makes your brows look fuller but not heavy or fake like you drew them with a sharpie or poorly layered eyebrow pomade. The container itself is thinner than I expected but that's okay because very little goes a long way. It's lightweight and doesn't smudge much after exercise but it also doesn't ruin your brows either. For me, brows are a big deal and during my mornings, I can't always get them to look right. Nowadays, that's not a problem. I swipe the stoolie brush lightly and a few strokes later, perfection in less that a minute.
Date published: 2021-06-06
Rated 5 out of 5 by from The best brow gel! Black is not too dark for me The black brow shade was on sale and I took a chance because I thought it might be too dark for me but it was great (but you might need to use a lighter hand and maybe use a clean spoolie to clean up if you put too much). I use the amount that gets on the spoolie for both brows, no need to dip back into the tube. It'll be plenty of product. I have thick dark brows, dark brown hair, and am about NC30. I might experiment with trying out one shade lighter, but this one works great anyways. In fact, this is the most affordable, fluffy tinted brow gel I know. It's effortless to create natural looking brows with this. I first brush the product against the grain of my brow hairs to get the product on the hairs, then I brush the hairs up, and then brush them into the shape I like. It coats the strands perfectly and I get super fluffy brows.
Date published: 2021-06-03
Rated 5 out of 5 by from easy to apply i bought this and it stays on perfectly, easy to use, and good size
Date published: 2021-05-31
Rated 5 out of 5 by from The product I desperately needed! I lost my eyebrows to chemo. They grew back thinner with gaps. This gel fills them in perfectly and looks completely natural, just like my old brows. I do use a plain spoolie afterwards to get them exactly right, but it's not 100% necessary. I've used much more expensive products, BTW, but this is by far the most natural looking.
Date published: 2021-05-28
Rated 5 out of 5 by from Natural like no makeup Love this! I'm not big on doing my eyebrows big and full, but do like to accent them a bit. This does just that! The brunette was really close to my original eyebrow color and made it look fuller but also natural. Will get again and maybe try a darker color too!
Date published: 2021-05-26
Rated 5 out of 5 by from I color in my brows everyday. I started using Rimmel London clear brow gel to keep them from smearing. I switched to this one because this is only one I've seen in black. Been a faithful user ever since. Sucks a bit it's only this site but I buy it when free shipping on any order is available.
Date published: 2021-05-21
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I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2021-06-08

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2020-10-07

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2021-06-08

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2021-06-08

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: league
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2021-06-08

What is the difference between the brunette and neutral brown shades? I'm having trouble differentiating the swatch pictures. I usually use the e.l.f. Eyebrow Kit in medium and I have dark brown/auburn hair.

Asked by: hell_spawn_kitty
Brunette is a warmer shade, so if you have auburn shading in your hair we would suggest that for you.
Answered by: the elf team
Date published: 2020-06-02

What shade is recommended for redheads/auburn hair?

Asked by: Anonymous
We suggest Taupe or Brunette for you, depending upon how light your brow shade is.
Answered by: the elf team
Date published: 2020-05-24

What shade would you recommend for black eyebrows

Asked by: elfloverr
We would suggest the black shade for black eyebrows.
Answered by: the elf team
Date published: 2020-05-08
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