Wow Brow Gel

Details

Sale Price $5.00
Afterpay Afterpay

You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees apply.

Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout.

Click here for complete terms.

Loans to California residents made or arranged pursuant to a California Finance Lenders license.

is available on orders $35+ Details
Buildable, tinted brow gel for full-looking brows

Add to cart options

Promotions

Special Offer

CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

Details

Product Actions

In Stock

Additional Information

Details

What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#83575

How To Use

Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.

Ingredients

What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#83575

Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.

Cruelty free and vegan
Brow Gel for Full Voluminous Brows
Wow Brow Gel is rated 4.6 out of 5 by 410.
Rated 5 out of 5 by from Great product but didn't quite work for me Wonderful product if you have sparse eyebrows, it wasn't what I needed tho. I have very bold colored eyebrows with a few bald spots and this made my eyebrows look even more bold. I can appreciate it's quality for someone else but it wasn't for me.
Date published: 2022-06-26
Rated 5 out of 5 by from Love it I started getting white hair in my eyebrows and this makes everything blend in. The color is perfect and matches the pencil so that my eyebrows are uniform. I won't being going without this product.
Date published: 2022-06-23
Rated 4 out of 5 by from My Go-To My favorite brow gel right now. More affordable than bow brow, better wand than miss a’s go brow. I use it every day. Only took a star off because I wish they have an auburn/warm dark brown shade!
Date published: 2022-06-09
Rated 5 out of 5 by from Fave tinted brow gel I love this product so much. I always have back ups on hand. Great product for the price.
Date published: 2022-06-06
Rated 5 out of 5 by from Wow Brow my new holy grail So glad I tried this brow gel. Not only is the formula great but the applicator and color choices are perfect! Never know what color to get for brow products but the Neutral Brown that ELF offers applies in all situations. I can go between medium to dark brown for other brands dependent on daytime or nighttime lighting and neither seem to be quite right. The Neutral saves the day! Thanks ELF!!
Date published: 2022-06-04
Rated 4 out of 5 by from Good product for a beginner I used to find it difficult to do my brows but this product is quite easy to use and looks very natural.i dont like very obviously put eyebrow products and this fits perfectly
Date published: 2022-05-25
Rated 5 out of 5 by from Easy Peasy! I am an older lady and my brows are sparse and graying. This stuff is great. Swipe it on….I wait a few seconds, take a dry spoolie and put things where they should be. The taupe color is perfect for me and I can add any pencil fill ins I need. TOO EASY! Love it.
Date published: 2022-05-23
Rated 5 out of 5 by from Perfect color for graying eyebrows! Tried the taupe colored gel first, but was too light. I am 70 and have graying eyebrows, with my white hair. So only need to color the white eyebrows, not draw a line, etc. This clor is perfect, so happy I tried another color.
Date published: 2022-05-18
  • y_2022, m_6, d_28, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.32
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_410
  • loc_en_US, sid_200178, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 6ms
  • reviews, product

Please bring back black

Asked by: Realz Product Reviews
We apologize that the black shade has been discontinued. We will note your interest for future product development. Please check out our Bite Sized Brow that is available in Black.
Answered by: the elf team
Date published: 2022-04-07

can this be used on your eyelashes to darken them?

Asked by: jolam
This is not specifically for use on lashes.
Answered by: the elf team
Date published: 2022-03-02

What happened to the black? Is it coming back? Other colors to light for me.

Asked by: Realz Product Reviews
The black shade has been discontinued. Please take a look at the other eyebrow products we have available in black such as our new Bite Sized Brow.
Answered by: the elf team
Date published: 2021-12-26

My brows are truly blonde. Uploading a pic is not an option. Will taupe brow gel actually be light enough? Or will it be like all other “taupe” cosmetics I’ve tried that gets color in the ballpark of light brown but is still way off base (too dark)? Thx

Asked by: Sally2
The Taupe shade is quite light but for individual assistance, we would suggest that you live chat with a beauty advisor on the product page.
Answered by: the elf team
Date published: 2021-10-28

Do you still sell the black color? When will it be in stock?

Asked by: KT23232323
We do not have the Black shade available. Please check our other brow products with Black shades available (Bite Sized Brow, Ultra Precise Brow Pencil).
Answered by: the elf team
Date published: 2021-10-07

I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2021-06-08

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2021-01-26

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2021-06-08
  • y_2022, m_6, d_28, h_21CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.32
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_21
  • loc_en_US, sid_200178, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics
  • bvseo_sdk, dw_cartridge, 16.1.1, p_sdk_3.2.0
  • CLOUD, getContent, 5ms
  • questions, product