A beauty company is defined by its best-selling makeup must-haves. The best e.l.f. products are our Holy Grail collections. Each family is full of makeup must-haves that have either won awards, gone viral, or become instant best-sellers. The Camo makeup collection is a family of Holy Grails ranging from concealers to foundation, to color correctors that help you have a photo-ready complexion while keeping your skin healthy. The family prides itself on inclusive shades in a wide variety of undertones and textures that blend beautifully into the complexion, setting the stage for whatever makeup look you want.
Starting with the launch of the OG Poreless Putty Face Primer, the Putty makeup collection is known and loved for its super creamy putty-to-powder texture that blends seamlessly into skin. From primers that give you a smooth complexion to bronzers and blushes that give a gorgeous glow on the skin, once you’ve gone putty, you never go back.
For internet-breaking gleam, the Halo Glow Makeup Family is a collection of the best makeup products available with one thing in common- getting the ultimate glow. From the viral Halo Glow Liquid Filter to the newly launched Halo Glow Beauty Wands, this Holy Grail collection will give you everything you need to get that lit-from-within dewy glow.
