
















Power Grip Primer
A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.
100% Vegan
Cruelty-free
Fair TradeWhy you'll love it:
Power Grip Primer is the #1 Primer in America.*
- Sticky gel primer grips makeup for long-lasting wear
- Hydrates skin for a dewy finish
- Translucent formula works on all skin tones
- Non-comedogenic
Key Ingredients:
- Hyaluronic Acid
See in Action
Great for: oily, dry and combination skin
Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.
How to Use
Use your fingertips to pat primer into your skin.
The warmth of your fingers helps the face primer melt
into your skin for even application.
Build Your Face Routine
Before & After

659 Reviews
Dewy finish
Sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish.