Incredi-curl Mascara
$11
Pitch black volumizing and curling mascara for bold, long-lasting looks













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FREE FULL SIZE GIFT WITH ORDERS OF $35+
What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Pitch Black Mascara:
- Before applying pitch black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
Is Incredi-curl mascara vegan and cruelty free?
Yes, e.l.f.'s Incredi-curl curling mascara is vegan and cruelty free as is all of our products.
Does Incredi-curl Mascara need special makeup remover?
You can remove Incredi-curl easily with remove with any makeup remover. We recommend e.l.f. Makeup Melting Cleansing Balm
Do I still need an eyelash curler if I am using curling mascara or can I wear it alone?
You can wear curling mascara alone or if you want an even more dramatic curl, you can also use an eyelash curler. Be sure to use the eyelash curler BEFORE applying Incredi-Curl.
Is it best to curl eyelashes before or after applying mascara?
While curling your lashes is not necessary with Incredi-curl, if you want a more dramatic curl we recommend curling before applying mascara.
Does Incredi-curl mascara hold a curl that lasts?
Yes, Incredi-Curl Mascara delivers extreme curl and mega volume that lasts!
What are the key benefits of Incredi-curl Mascara?
Incredi-Curl Mascara is a volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Will Incredi-curl Mascara curl lashes?
In a study lashes saw 102% improvement in curl and 88% of consumersssaw bigger & bolder lashes.
How to choose between curling vs volumizing/lengthening mascara? Do I need a separate one?
You can get the best of both worlds with Incredi-Curl Mascara as it provides volume and extreme curl that lasts.
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.





