Power Grip Primer is #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

• Gel primer formula grips makeup 
• Gives skin a long-lasting, naturally dewy finish
• Enriched with hydrating ingredients like Hyaluronic Acid
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Key Ingredients:

• Hyaluronic Acid

Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 4 units per order.

Sku: 82846

NET 0.811 FLOZ / 24 mL

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to apply Power Grip Face Primer:

• Apply gripping primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
• Allow 30 seconds to set before applying makeup.

Read more about Which Face Primer is Best for Your Skin Type

Power Grip Primer FAQs:

Is power grip primer supposed to be sticky?
Yes, Power Grip Primer is supposed to be slightly sticky for a minute or two when you first pat it on your face, but the tacky feel disappears after you apply your foundation!

Why would you want sticky primer?
Sticky primer grips onto your makeup so your look won’t budge.

Why would you want sticky primer?
Makeup primer’s texture should be sticky so that foundation, concealer or powder will stay on your skin longer.

How long should I let grip primer dry before applying foundation?
Let grip primer dry completely for a full minute or two before applying foundation. This helps to prevent piling or patchiness.