e.l.f. Discovery

Ultimate Guide to e.l.f.’s Must-Have Lip Products

Welcome to the ultimate guide to e.l.f. lip products—your one-stop shop for everything lips!

Navigating the world of lip products can feel like a journey—but with the right guide, you’ll find your perfect match every time. Whether you’re after a bold pop of color, a natural finish, a nourishing boost, or a slick (but not sticky) lip oil… there's a lip product for every vibe. The key to achieving that perfect pout is understanding the different types of lip products and when to use them, which is where our guide comes in.

Perfect for longtime fans of the e.l.f. lip family, or for those just starting to build their lip collection, this guide covers all of the viral and trending lip products you’ve seen from us- the fan-favorites, the best sellers, and an exploration into finding the favorite lip products for you. From lip exfoliators, to lasting lip liners, hydrating holy grails, to must-have lip oils and glossy staples, this guide goes in on all things lip. Apply a swipe of your favorite lip balm, and let’s get reading!

Lip Exfoliators

The first step of any impressive lip collection is a lip exfoliator, and ours is a favorite for your smoothest pout ever. Lip Exfoliator is a makeup and bedside table must-have for anyone looking to keep their lips soft, smooth, and perfectly prepped for any lip product. This gentle, sugar-based exfoliator works wonders by buffing away dry, flaky skin, revealing a fresh and supple pout underneath. Its nourishing formula is infused with vitamin E, shea butter, and jojoba oil, providing essential hydration and soothing benefits, while the natural exfoliants work to improve texture.

Unlike traditional lip scrubs, the lipstick-style tube makes swiping it on a breeze—no messy fingers here! Just blend into lips and let the exfoliator do its magic. With regular use, it helps your lips feel smoother and look healthier, making it an ideal first step before applying your favorite lipstick, balm, or gloss. And the bonus: it comes in seven yummy scents.

Hydrating Lip Balm

If ultra hydrated, smooth soft lips are your thing, these hydrating, lip-loving essentials are not to be missed. First up is Squeeze Me Lip Balm, our moisturizing sheer lip balm in a simple squeeze tube. A best seller for a reason, this ultra-nourishing formula is enriched with ingredients like shea butter and jojoba oil, and it provides instant relief for dry lips while leaving a subtle hint of color. At only $4, it delivers on a really glossy, highly moisturizing payoff without breaking the bank. For those who are already obsessed with Squeeze Me (we see you!), the Squeeze Me More Lip Balm Duo is for you.

To wake up with supple, super soft and moisturized lips by morning, go for the Holy Hydration! Lip Mask. This hydrating leave-on lip mask is infused with hyaluronic acid, squalane, and castor seed oil to treat and soothe dryness. The silky, non-sticky formula melts onto lips with a sweet berry flavor and scent. If you like a subtle pop of color with your hydration, then Hydrating Core Lip Shine is a must-have for your makeup bag. This melting lip balm features a heart shaped core that’s packed with moisturizing vitamin E while adding a sheer tint of color to your pout.

Long-Lasting Lip Liners

Is it just us or have lip liners been have a *really big* moment the last couple of years? Lip liners are a great way to start any lip look because they help define and enhance the natural shape of your lips, giving you a more polished look. We love throwing on a lip liner to give a sort of dramatic finish to any look, plus it’s easy to achieve a very subtle, naturally enhanced lip with a liner, or a full out glam moment with liner. One of our go-to liners in our makeup bag is Love Triangle Lip Filler Liner). It does double duty by both lining and filling in your lips with its unique triangle-shaped tip, making it easier to achieve precise application.

Another reason why we love these liners? They’re $4 and $2, respectively. For a bolder look, we reach for Cream Glide Lip Liner. This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define and sculpt your lips with a smooth-as-e.l.f. application. The ultra-pigmented formula delivers rich color and a semi-matte finish to your lips that wears beautifully alone or under lipstick.

Lip Plumper

No lip look is complete without a lip plumping booster! Which is where Pout Clout Lip Plumping Pen and our classic Lip Plumping Gloss enter the scene. A true lip triple threat, Pout Clout is an all-in-one lip plumper, gloss and balm that drenches lips in a sheer wash of color and shine while plumping the appearance of lips with an invigorating tingle. The juicy, non-sticky formula is infused with blueberry, watermelon and pomegranate extracts to refresh and nourish, and it comes in eight chic shades.

Looking for a classic, high-shine gloss that also packs lip-plumping power? Lip Plumping Gloss is your match! Available in 12 versatile shades, this moisturizing and plumping lip gloss enhances lips for a fuller, pillowy pout. Just swipe on for a sheer wash of color, high-octane shine and a tingly cooling sensation that wears beautifully alone or on top of a favorite lipstick.

Lip Oils and Lip Glosses

We can’t mention glossy staples without talking about our Glow Reviver Lip Oil that recently went viral on Tik Tok. This non-sticky, hydrating lip oil drenches your pout in a blend of squalane, avocado, apricot, jojoba, and pomegranate oil for a nourishing and revitalizing wash of ultra-glossy color.

If you’re out and about or in the sun often, our innovative Sun Boss Gloss formulated with SPF 25 is a staple for protecting and nourishing your pout. Available in five soft shades, this tinted lip gloss is infused with moisturizing Vitamin E, hyaluronic acid, and broad spectrum zinc oxide SPF 25 sun protection, and delivers buildable color with a high-shine finish. If a no-fuss, pop-it-in-your-purse, classic gloss is what you’re after, Lip Lacquer is your bff. Our high-pigment, high-shine vitamin infused lip gloss leaves your pout feeling pillowy soft and hydrated without the sticky, tacky feel.

Lipsticks & Lip Stains

Here we are, the stars of the lip show: lipsticks and lip stains! If exfoliators, liners, and glosses are the supporting acts, lipsticks and lip stains are the main show. With rich pigments, different textures and finishes, and varying color pay-offs, finding the right lipstick or stain for your look can be a project. Here’s our rundown on all the lipstick and stain essentials in the e.l.f. lip family.

A longtime best seller, O FACE Satin Lipstick offers rich, velvety color with a smooth satin finish and delivers high-pigment payoff in just one swipe. It boasts a creamy, long-lasting formula that’s infused with hydrating ingredients like marula oil, ensuring your lips stay soft and comfortable (aka no streaking and cracking!) all day. With a range of 20 bold and neutral shades, it’s perfect for adding a luxurious pop of color to any look.

For a lipstick look that’s not too glossy and not too matte, Sheer Slick Lipstick in Black Cherry is a must-try. This fan-favorite has a silky, nourishing formula that gives lips a subtle hint of color and gorgeous sheen. And for our lip stain obsessives out there, Glossy Lip Stain is it. Our unique gloss-to-stain finish melts into lips effortlessly and locks rich color into place but still has a sheer pop of color and subtle gloss effect. This long-lasting, buildable formula won’t transfer and leaves lips looking and feeling fresh.

Lip Gloss Set

Our lip bundles are a game-changer for anyone looking to upgrade their lip routine. Bundles offer an easy and cost-effective way to get all your lip essentials in one go. Instead of buying products individually, you get a curated set of essentials meant to compliment one another perfectly—saving you money (and setting you up with everything you need for a full lip look!).

Whether you're new to lip products or just want to refresh your collection, everything in our bundles play well together, giving you a flawless look from start to finish. The Glow Up Lip Bundle is our easy, 3-piece lip kit for achieving a defined and glossy pout and features our Lip Oil, Pout Clout Lip Plumping Pen, and Cream Glide Lip Liner. Another favorite bundle for highly nourished lips? The Lip Oil Obsessed Bundle, which features five (!) shades of our high-shine, nutrient-rich packed lip oils.

Related Articles:

• The Best Way to Apply Lip Liner for Fuller-Looking Lips

• SPF Lip Gloss: Don’t Gloss Over Your Lips Without SPF

• Lip Oil vs. Lip Gloss: What’s the Difference?