we stand with every eye, lip, face, paw and fin

e.l.f. Beauty stands for every eye, lip and face. The brand is a champion of the underserved, disrupting norms, shaping culture and connecting communities, especially in gender equality. The brand was created to democratize access to the best of beauty, and it is carrying that forward in its push for equity in business and in sports.

e.l.f. Beauty is a long-time supporter of women’s sports. e.l.f. has co-created with other bold disruptors Billie Jean King, Katherine Legge and the NWSL, among others, a strong ongoing program to empower.legendary.females and help create a better pathway of inclusivity for the next generation of girls and athletes.

e.l.f. Beauty is a brand that supports women at every step in their journey as a champion of positivity, inclusivity and accessibility. It is committed to democratizing access for all communities that are underrepresented and underserved.