Foundation

Foundation makeup is a tinted liquid or powder that is applied to the entire face. Its main purpose is to even out the skin tone, camouflage skin imperfections and irregularities, and in some cases, treat and protect the skin. Foundation comes in different forms like liquid, powder, and cream, designed for various skin types and desired looks. It is an essential step in many makeup routines as it creates a smooth canvas for your other makeup products to be applied on top.

• Powder Foundation is a type of makeup that comes in a powdered form, typically a pressed powder or a loose powder, and is used to even out the skin tone and create a smooth, matte finish. It is typically applied with a brush or sponge and can provide varying degrees of coverage, from sheer to full coverage, depending on personal preference. Powder foundations are popular for their ease of application and natural-looking finish.

  The main advantage of a powder foundation is its ability to control shine and oiliness on the skin, making it ideal for people with oily or combination skin types. It helps to absorb excess oils, leaving the skin looking matte and fresh.

• Liquid Foundation is a type of cosmetic product that is used to even out the skin tone and provide a smooth base for your other makeup. It is typically a highly pigmented liquid that is typically applied to the face using a brush, sponge, or fingertips.

  Liquid foundation comes in a range of shades to match different skin tones, and it can be used to cover imperfections such as blemishes, redness, or discoloration. It is designed to provide various types of coverage from medium to full, although there are also lightweight formulas available for those who prefer a more natural look. They also come in a wide range of finishes (e.g., matte, dewy, sheer, luminous)

• CC Cream also known as color correcting cream, is makeup skincare hybrid product that combines the benefits of a foundation and a skincare cream.  CC creams provide various skincare benefits such as hydration, sun protection SPF, and color correction. They are formulated to help even out the skin tone, cover imperfections, and reduce the appearance of redness, discoloration, and dark spots. , these formulas can be used in place of foundation and give you a natural, medium-to-full coverage finish.

When applying foundation, it is generally recommended to follow these 5 steps:

1. Always start with clean, moisturized skin

2. Apply a face primer to create a smooth base and help your foundation last longer.

3. Apply foundation after the primer (if used) and start by applying a small amount in the center of your face.

4. Use a brush, sponge, or your fingers to blend the foundation outwards towards the edges of your face, into your hairline, over your chin, and down into your neck.

5. Keep blending until the foundation is seamless and evenly applied.

After applying your foundation, you can continue applying concealer, cheek blush, eye makeup, and lip makeup. Remember to choose a foundation shade that matches your skin tone and undertone for the most natural-looking finish.

We recommend contouring after you apply foundation. This will help create an even base for your skin tone and allow your contour products to blend beautifully into the skin to create seamless dimension. If you feel like you might have gone a bit overboard with your contour, you can gently buff a little bit of foundation over it to soften out toward the edges of your face, into your hairline, over your chin and down into your neck. Keep blending until the foundation is seamless.