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  • Opposites Attract Eyeshadow Palette,
    NEW
    Opposites Attract Eyeshadow Palette
    Free shipping and gift with $25+ order!
    $14.00
  • 16HR Camo Concealer,
    NEW
    Fair Rose - fair with pink undertones
    16HR Camo Concealer
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    16HR Camo Concealer,
    Fair Rose - fair with pink undertones
  • Instant Lift Brow Pencil, Auburn
    NEW
    Auburn
    • Auburn
    • Blonde
    • Taupe
    • Auburn
    • Neutral Brown
    • Deep Brown
    • Black
    Instant Lift Brow Pencil
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Instant Lift Brow Pencil, Auburn
    Auburn
    • Auburn
    • Blonde
    • Taupe
    • Auburn
    • Neutral Brown
    • Deep Brown
    • Black
  • Ultra Precise Brow Pencil, Auburn
    NEW
    Auburn
    Ultra Precise Brow Pencil
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    Ultra Precise Brow Pencil,
    Auburn
  • Flawless Eyeshadow, Golden Goddess
    Golden Goddess
    Flawless Eyeshadow
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Flawless Eyeshadow, Golden Goddess
    Golden Goddess
  • Wow Brow Gel,
    NEW
    Brunette
    • Brunette
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
    Wow Brow Gel
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Wow Brow Gel,
    Brunette
    • Brunette
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
  • The New Classics Eyeshadow Palette,
    NEW
    The New Classics Eyeshadow Palette
    Free shipping and gift with $25+ order!
    $14.00
  • Clear Brow & Lash Mascara,
    Clear Brow & Lash Mascara
    Free shipping and gift with $25+ order!
    $2.00
  • Shadow Lock Eyelid Primer, Sheer
    Sheer
    • Sheer
    • Sheer
    • Pearl
    Shadow Lock Eyelid Primer
    Free shipping and gift with $25+ order!
    $2.00
    Select Shade Select Shades
    Shadow Lock Eyelid Primer, Sheer
    Sheer
    • Sheer
    • Sheer
    • Pearl
  • Flawless Concealer,
    NEW
    Fair Rose - fair with pink undertones
    Flawless Concealer
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    Flawless Concealer,
    Fair Rose - fair with pink undertones
  • Rose Gold Eyeshadow Palette - Sunset,
    Rose Gold Eyeshadow Palette - Sunset
    Free shipping and gift with $25+ order!
    $10.00
  • Lock On Liner and Brow Cream, Medium Brown
    Medium Brown
    • Medium Brown
    • Taupe Blonde
    • Light Brown
    • Medium Brown
    • Espresso
    Lock On Liner and Brow Cream
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Lock On Liner and Brow Cream, Medium Brown
    Medium Brown
    • Medium Brown
    • Taupe Blonde
    • Light Brown
    • Medium Brown
    • Espresso

Eye makeup essentials include eyeliners, eyeshadows, mascara, and eye color palettes. E.l.f Cosmetics has eye makeup that is always vegan and cruelty-free. Find must-haves that are both affordable and professional like the Opposites Attract Palette for $14. Pair it with the $2 Shadow Lock Eyelid Primer to increase the staying power and vibrancy of those gorgeous, bold colors. Shop for your next go-to eye palette featuring matte or shimmer shades.

Create multidimensional, bold, or subtle looks with the Rose Gold Eyeshadow Palette in Sunset featuring 10 ultra-pigmented, warm shadows. Don’t forget to define those brows and make a statement with the eyebrow pencils, creams, and gels.

Explore our collection of false lashes and extensions starting at $2, whether you’re going for a flirtatious look or maximum drama. Discover the best eye makeup products from e.l.f. Cosmetics that will help everyone from beginners to beauty gurus achieve a trendy look.