Is e.l.f. Lash ‘N Roll Curling Mascara vegan and cruelty-free?

Yes! e.l.f. Lash 'N Roll Curling Mascara is 100% vegan and double-certified cruelty-free by Leaping Bunny & PETA.

Does Lash ‘N Roll Curling Mascara actually curl lashes or do I still need a lash curler?

Lash ‘N Roll Curling Mascara is designed to give lashes maximum curl and lift. The curved brush helps create an eye-opening effect, with no lash curler necessary.

What’s the difference between curling, lengthening, and volumizing mascara?

Curling mascaras like focus on lifting and curling lashes. Lengthening mascaras enhance the look of lash length, while volumizing mascaras build fullness.

Will Lash ‘N Roll Curling Mascara hold my curl all day? Is it smudge-proof or flake-proof?

Lash ‘N Roll Curling Mascara features a long-lasting, smudge- and flake-resistant formula designed to keep lashes looking lifted.

Which formulas work best for straight, short, sparse, or downward-pointing lashes?

e.l.f. Lash ‘N Roll Curling Mascara is a great option for straight or downward-pointing lashes, helping to lift and curl for a more open look. It also helps define and separate shorter or sparser lashes.

Which brush shape is best for curl (curved, hourglass, conical, micro-bristle)?

Lash ‘N Roll Curling Mascara features a unique double-sided, curved silicone brush designed to hug the lash line and lift, separate, and curl each lash. Short bristles load product, while longer bristles help separate and define.

How do I apply Lash ‘N Roll Curling Mascara for maximum lift without clumps?

Start at the base of lashes and wiggle the brush upward to lift and separate. Use the curved side to hug the lash line, then comb through with the longer bristles for even definition. Apply additional coats while lashes are still soft to build lift without clumping.

Can Lash ‘N Roll Curling Mascara be layered with primer or combined with tubing mascara?

Yes, apply Lash ‘N Roll Curling Mascara first to lift and curl, then layer a tubing formula like e.l.f. Lash Xtndr Mascara on top to add length and define your look.

What’s the best way to take off e.l.f. Lash ‘N Roll Curling Mascara without breaking lashes?

Use a makeup cleansing balm like our Holy Hydration! Makeup Melting Cleansing Balm to gently break down the mascara formula, then rinse or wipe away. This helps remove mascara effectively while being gentle on lashes.

Before and After Lash 'N Roll Curling Mascara

Find The Mascara That Matches Your Lashes

Lash 'N Roll® Mascara

A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

One-time Purchase

100% Vegan

Cruelty-free

Fair Trade

Why you'll love it:

Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free

See in Action

Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

SKU: 83072

FAQ

Lash 'N Roll® Mascara

A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

One-time Purchase

100% Vegan

Cruelty-free

Fair Trade

Why you'll love it:

Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free

See in Action

SKU: 83072

FAQ

Lash 'N Roll® Mascara

A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

One-time Purchase

100% Vegan

Cruelty-free

Fair Trade

Why you'll love it:

Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free

See in Action

SKU: 83072

Lash 'N Roll® Mascara

Why you'll love it:

See in Action

Details

Ingredients

How to Use

FAQ

Is e.l.f. Lash ‘N Roll Curling Mascara vegan and cruelty-free?

Does Lash ‘N Roll Curling Mascara actually curl lashes or do I still need a lash curler?

What’s the difference between curling, lengthening, and volumizing mascara?

Will Lash ‘N Roll Curling Mascara hold my curl all day? Is it smudge-proof or flake-proof?

Which formulas work best for straight, short, sparse, or downward-pointing lashes?

Which brush shape is best for curl (curved, hourglass, conical, micro-bristle)?

How do I apply Lash ‘N Roll Curling Mascara for maximum lift without clumps?

Can Lash ‘N Roll Curling Mascara be layered with primer or combined with tubing mascara?

What’s the best way to take off e.l.f. Lash ‘N Roll Curling Mascara without breaking lashes?

Lash 'N Roll® Mascara

Why you'll love it:

See in Action

Details

Ingredients

How to Use

FAQ

Is e.l.f. Lash ‘N Roll Curling Mascara vegan and cruelty-free?

Does Lash ‘N Roll Curling Mascara actually curl lashes or do I still need a lash curler?

What’s the difference between curling, lengthening, and volumizing mascara?

Will Lash ‘N Roll Curling Mascara hold my curl all day? Is it smudge-proof or flake-proof?

Which formulas work best for straight, short, sparse, or downward-pointing lashes?

Which brush shape is best for curl (curved, hourglass, conical, micro-bristle)?

How do I apply Lash ‘N Roll Curling Mascara for maximum lift without clumps?

Can Lash ‘N Roll Curling Mascara be layered with primer or combined with tubing mascara?

What’s the best way to take off e.l.f. Lash ‘N Roll Curling Mascara without breaking lashes?

Lash 'N Roll® Mascara

Why you'll love it:

See in Action

Details

Ingredients

How to Use

FAQ

Is e.l.f. Lash ‘N Roll Curling Mascara vegan and cruelty-free?

Does Lash ‘N Roll Curling Mascara actually curl lashes or do I still need a lash curler?

What’s the difference between curling, lengthening, and volumizing mascara?

Will Lash ‘N Roll Curling Mascara hold my curl all day? Is it smudge-proof or flake-proof?

Which formulas work best for straight, short, sparse, or downward-pointing lashes?

Which brush shape is best for curl (curved, hourglass, conical, micro-bristle)?

How do I apply Lash ‘N Roll Curling Mascara for maximum lift without clumps?

Can Lash ‘N Roll Curling Mascara be layered with primer or combined with tubing mascara?

What’s the best way to take off e.l.f. Lash ‘N Roll Curling Mascara without breaking lashes?