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Unapologetically unique. Never cruel.

Never cruel.

Discover the new, limited-edition
collection made for all e.l.f. kind.

e.l.f. points = $

Now your reward points turn into $ off.
Can we hear an “e.l.f. yeah”?

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Where everyone can own their beauty, without compromise.


Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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Poreless Putty Primer is the #1 Primer in America*
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Face Cosmetics category, 52 wks ended 4/18/2020