Ferida wears 64 Rich NeutralFerida wears 64 Rich Neutral
Callie wears 20 Light Cool
new!
Concealer under the skinfluence

Lightweight, creamy, just-right coverage. Hydrating & crease-resistant. At $5 (!!!).

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New Arrivals

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All MakeupBest Sellers
🎁 GiftsFace
LipsEyes
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All SkincareBest Sellers
🎁 GiftsCleansers
MoisturizersSerums
e.l.f Soft Glam Satin Concealer
Dipti wears 34 Medium CoolDipti wears 34 Medium Cool
e.l.f lipstick
e.l.f Powder
e.l.f Soft Glam Satin Concealer
dropping NEW arrivals on main. 
e.l.f lipstick

Hard launch with the latest:
a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie. 

e.l.fBookeli wears Cherry On Top
e.l.f PowderHalimotu wears Bronzed Baddie
e.l.fBookeli wears Cherry On Top
e.l.f PowderHalimotu wears Bronzed Baddie

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Clear Brow & Lash MascaraClear Brow & Lash Mascara
Camo ConcealersCamo Concealers
$10 or less? E.L.F. Yes!

An e.l.f. ton of your faves

have always been saves.

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e.l.f Your 2025 Beauty Squad Replay hit rewind

You brought the looks, the vibes, and the receipts. 
Now it’s time to relive it all.

ROLL THE REPLAY