Cool as e.l.f. gifts at even cooler prices

Get all the rich color you're craving with a comfortable, long-lasting formula.

now in 20 shades

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the Valentine's Day Guide

e.l.f. your ❤️ out

Our most-loved beauty picks for every
eye, lip, face and heart on your list.

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new! lash 'n roll mascara

curl power.

Get ready for eye-mazing curl and
unbeatable lift with a flick of
double-sided, curved brush. Only $6.

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Where everyone can own their beauty, without compromise.

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