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sugar
highs
&
lows

Designed for any budget—
it's a beautiful way to gift and receive.

gifts under $5 gifts under $10
Alt text

sugar highs
& lows

Designed for any budget—
it's a beautiful way to gift and receive.

gifts under $5 gifts under $10

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Liquid Glitter Promo Image

NEW E.L.F. EXCLUSIVE

all that glitters

Experience our
Liquid Glitter Eyeshadow—
featuring a long-wearing gel formula.

Shop Now

NEW E.L.F. EXCLUSIVE

all that glitters

Experience our
Liquid Glitter Eyeshadow-
featuring a long-wearing gel formula.

Shop Now

May your season be (a lot!) brighter with
new makeup inspo.

explore the looks

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18