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you asked,
we glistened!

Keep on glowing with extended
shade ranges for even more
skin tones and undertones.

you asked,
we glistened!

Keep on glowing with extended shade ranges
for even more skin tones and undertones.

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It's spooky szn.

it's spooky szn.

Every essential to create your
Halloween face (and take it off).

Allure Best of Beauty


2023 Winners

These holy e.l.f.ing grails are editor favorites for a reason.

welcome to the beauty verse

Get instant access right here and wow. Where everyone can own their beauty, without compromise.

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