Everything Ships Free
+ Free Gift on Orders $15+
Shop Now

skin 2.0

your regimen—upgraded.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

Find Your Skin Care

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

Hydrate with hyaluronic acid
Nourish with hemp seed oil
Mattify with kaolin clay
Supercharge with AHA's from fruit acid

Shop by Category

Eyes
Lips
Face
Skin Care
Brushes
Tools
Lip Plumping Gloss

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. $6

Shop Now

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. $6

Shop Now

New Arrivals

NEW
Halo Glow Setting Powder
$8.00
Shop Now
NEW
Jelly Pop Juicy Gloss
$5.00
Shop Now
NEW
Blurring Primer Serum
$10.00
Shop Now
NEW
Poreless Putty Primer
$8.00
Shop Now

Find It

eyes.lips.face. Music Video

We made a
music video

You all hyped it up so much in our #eyeslipface TikTok challenge,
we turned it into a music video, because…why the e.l.f. not?

Watch Now
Become a member of the e.l.f. beauty squad where a
whole world of ways to get more e.l.f. into your life awaits.
Discover the e.l.f. Beauty Squad

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18