skin 2.0

your regimen—upgraded.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

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Lip Plumping Gloss

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. $6

Shop Now

plump it up!

Create smooth, fuller-looking lips with
one of our best-selling
Lip Plumping Glosses. $6

Shop Now
eyes.lips.face. Music Video

We made a
music video

You all hyped it up so much in our #eyeslipface TikTok challenge,
we turned it into a music video, because…why the e.l.f. not?

Watch Now

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18