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skin 2.0

your regimen—upgraded.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

The skin-loving, 100% vegan ingredients you want,
minus all the toxins you don't—all at good-for-you prices.

e.l.f. points = $

Now your reward points turn into $ off.
Can we hear an “e.l.f. yeah”?

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Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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Poreless Putty Primer is the #1 Primer in America*
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Face Cosmetics category, 52 wks ended 4/18/2020