Beauty Shield SPF 50 Skin Shielding Primer

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#57077
Sale Price$12.00

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Beauty Shield SPF 50 Skin Shielding Primer
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Beauty Shield SPF 50 Skin Shielding Primer is rated 3.8 out of 5 by 30.
Rated 5 out of 5 by from Works great as a BB cream I was looking for a new BB cream or tinted sunscreen and I was very happy to see ELF had a zinc-based primer with spf 50. I don't wear liquid foundation but this works very well alone or under powder. I am about a mac NW 20 and this is almost too dark but it matches my skin tone when blended down the neck. It has a natural matte finish with sheer coverage. It's not drying and it doesn't burn my eyes even when I put it on my eyelids. My criticisms are 1) adding fragrance- although it does smell good and 2) it is not a universal tint, just a medim-light one.
Date published: 2018-02-15
Rated 2 out of 5 by from Too orange I bought this because it has zinc. Zinc is the only ingredient for sunscreen that fully protects against UVA rays. It can also heal the skin. This primer feels great on the skin and dries quickly, BUT it is SO ORANGE on my pale skin. It is not self-adjusting whatsoever. I had to return it.
Date published: 2018-01-11
Rated 5 out of 5 by from I wont live without it! Incredible stuff! I'm 50 and have tried a thousand products and this is perfect for me. This has the perfect amount of tint for my fair skin. I wear this alone with a setting powder over it, and nothing else ever. My skin looks so much better than when I wore expensive foundation. The 50 spf is awesome. I hike and ski a lot. I just can't rave about this product enough. I'm here ordering my fifth tube. The tube is also great, you get every last drop out of it. Just when you think it's empty, it just keeps going.
Date published: 2018-01-11
Rated 5 out of 5 by from love love love I would choose this primer over too faced any day. They took so long to restock last time i ordered 10 (:
Date published: 2018-01-08
Rated 1 out of 5 by from Not for Medium/Dark skin toned women I didn't like this at all. It comes off very ashy on my skin and my skin tone is the color of Kerry Washington. It looks ashy! It changes the color of my foundation and makes me look very light. I think they need to have a deeper primer or different tones because this is not universal. Its a good product just not for my skin tone.
Date published: 2018-01-03
Rated 4 out of 5 by from made my complexion almost look photoshopped! I have been scouring the internet for a sunscreen primer that includes zinc oxide in it (zinc oxide is the best ingredient for sunscreen and protects the most). When I found this I bought solely on the fact that it was all I could find, but I dont regret it one bit! I wear this daily along with concealer (no foundation), and my friends all said my skin looks absolutely flawless! I also only had to use 1 oil absorbing sheet a day opposed to my usual 3. I would recommend using this along with the Elf Vitamin C Serum if you have combo skin like me or dry skin, because it might disrupt dry skin flakes some. My only con is that being a red head, I am EXTREMELY pale, and the tint is very dark, however once you rub it out and blend a little into your neck, you should have no problem! I asked multiple friends, and they all said they noticed no change in my skin tone.
Date published: 2017-10-23
Rated 3 out of 5 by from Use alone & Caution on returns I was looking forward to using this product. Reviews indicated that the color was not strong enough to change the color of the makeup but it did. In addition, the primer was not smooth on the skin and the application of the make-up was blotched especially on and around the nose. It should be used alone or by someone with a very porcelain complexion. Also, be sure you are willing to waste your money on the purchase and the shipping of the product because product cannot be returned nor exchange if the product does not work for you. The customer needs to dig into the FAQ's to find out about this information.
Date published: 2017-09-29
Rated 5 out of 5 by from I love this. It makes my skin look really flawless and healthy, whilst protecting it. Goes on smoothly, blends well and feels very light. Feels like a primer and BB in one, because of the tint. Will purchase again, once this is finished. Easy to use pump that means you only use what you need.
Date published: 2017-09-25
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I am 53 years old, African American, my skin color, is the same as Will Smith wife, Jada Pickett smith. I have very oily skin. Is this primer good for me? Plus I have dark circle under my eye.

Asked by: BrownBooty
If you use it with foundation it might be okay, but there's a beige-y tint to it, so I think it'll leave a cast on your face. I have a light-medium skintone and it evens out my face perfectly, just to give you an idea!
Answered by: KellyAnn
Date published: 2018-01-10

The picture on the side throws me a bit...does it have a tint or is it transparent?

Asked by: ellam
Has a tint. But sheers out when you blend it in. It's a light beige I would say.
Answered by: Tink77
Date published: 2017-12-15

Is this primer only available online? I can't seem to find in at any stores in my area. Any info would be appreciated. Thanks!

Asked by: dogmum
It's an online exclusive like most of the Beauty Shield line, from what I can tell. So for now, it won't be in any stores.
Answered by: SpokenShep
Date published: 2017-07-26

What is the fragrance in this product?

Asked by: nyansky
Smells citrus to me.
Answered by: Tink77
Date published: 2017-12-26

Is this primer tinted or does it come off clear on the skin?

Asked by: kathrose
It has some color. I am very light and it sheered out on me. I did put my foundation over it and it was fine. It is a light beige color but mostly goes away. Just evens out skin.
Answered by: Tink77
Date published: 2017-08-01

Since this is a primer, is it pretty dry on the skin? Also since it has zinc oxide, does it have a whitish cast?

Asked by: L Wauk
Yes and yes. I actually own this and I'm about a Mac NC 35-40. This leaves a horrible white cast and is way too dry for my dry skin. 
Answered by: MaryLa
Date published: 2018-02-13

WHEN IS THIS LINE GOING ON SALE? 

Asked by: mlomama13
You can buy it now! Now sure how you were able to see this 3 days ago, I couldn't even see it yesterday in the site
Answered by: JC15
Date published: 2017-06-17

When is this ever going to be available again? I've been waiting at least two months to be notified of the product being back in stock and nothing, sorry Elf but I'm going to have to go with another product since I'm out almost out of my other primer.

Asked by: TrixyPixels
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