e.l.f. Discovery

How To Achieve A Groovy 70's Makeup Look

The 70s “flower power” hippie movement was a groovy era for makeup, with bold and vibrant looks that celebrated self-expression. From the iconic eyeshadow colors to sun-kissed bronzer and glossy lips, the 70s makeup vibe is all about embracing your inner diva.

In this article, we'll take you on a retro journey, exploring the key elements to nail that 70s-inspired makeup look. Get ready to channel your inner disco queen and let your beauty shine!

Step 1: Apply Face Primer

Starting with a blurring primer is a game-changer for achieving a flawless, poreless-looking complexion. This primer helps to create a blurring effect that smooths the appearance of pores and fine lines. The lightweight, silky formula glides on effortlessly, creating a seamless canvas for makeup application.

This face primer is a true multitasker - not only does it help to blur imperfections, but it also helps to control shine and extend the wear of your makeup. Whether you're going for a natural, no-makeup makeup look or a full-coverage glam, the e.l.f. Liquid Poreless Putty Primer is the perfect primer to prep your skin and create a flawless, poreless-looking complexion.

Step 2: Apply Eyeshadow

For eye makeup, the hippies of the 70s took “flower power” literally and used colors they would find in nature to accent their eyes. Think gorgeous matte earth tones symbolizing the ground where flowers grow. Lush greens like the leaves, bright blue eyeshadow like the sky, and shimmery eyeshadow in the golden yellows of the sun.

Have fun and be creative when using eyeshadow shades for this makeup look! For a colorful and easy way to achieve a ‘70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.

For all the retro shades you could possibly need to recreate this look and more, try the duochrome liquid eyeshadow in “Extra-terrestrial,” as well as our cream eyeshadows and shadow sticks that come in plenty of groovy colors.

Step 3: Apply Lip Gloss

Lips of the groovy ‘70s were all about using natural shades and lots of gloss. Glossy lip balms and natural color glosses were all the rage in the time of flower power. People kept lip glosses everywhere and used them constantly to keep their lips looking hydrated all day long.

Try our Sun Boss Gloss SPF 25 for the perfect amount of hydration and shine on the lips. This moisturizing tinted lip gloss has broad spectrum SPF 25 to not only keep your lips looking juicy, but also protected for the sun! We recommend applying at least every 2 hours for sun protection.

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