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big. bold. new!

New waterproof formula, same
Big Mood Mascara—soak it all in. $8

Clean. Vegan.
Cruelty-Free. $8

There's no faking something this good.

Yada is also wearing
Camo CC Cream, Putty Blush,
Liquid Glitter Eyeshadow,
Earth & Ocean Eyeshadow Palette &
Liquid Metallic Eyeshadow.

▾

Best Volume
You've Ever Had.

Slide for bolder, badder lashes.

Lasts so long it's
mind-blowing.

▾

Farhiya is also wearing Camo CC Cream,
Putty Blush, Earth & Ocean
Eyeshadow Palette & Opposites Attract Eye Palette.

Curves in all
the right places.

Hourglass brush for intense lift & length.

I really like this mascara! It's not runny, doesn't clump up too much and it stays on all day.

-lianai4

I really like how long this mascara lasts. It gives my eyelashes volume, plus the waterproof is effective.

-tomisolaa

Love the texture and feel of this mascara. It's not clumpy and defines my almost invisible lashes.

-Anonymous

SHOP NOW

what
the e.l.f.

is the
difference?

Big Mood Mascara

Hourglass brush brings big volume & lift.
💧 New waterproof formula.

Lash It Loud Mascara

Flexlible brush grips from root
to tip for extra definition.

Lash Beats Mascara

Narrow brush + added
microfiber = natural lash length.

E.L.F.ING PROUD

100% of proceeds from our limited-edition,
Pride-ready Big Mood Mascara go to the
It Gets Better Project.