Would you shop in your panties?  Would you shop in your panties if you got a free outfit?  Desigual (a fashion chain from Barcelona) promoted their first American “undie party” at their Manhattan store on September 23rd.  The first 100 people that showed up in their underwear was able to pick 2 free items (1 top, 1 bottom).  The line started at 7am (although some showed as early as 11pm the night before) and they had to strip by 9am.  The lucky first 100 were able to shop from 10-11am for their new outfit.  The other line goers got a 50% off voucher.  Would you have stripped down to your underwear and wait in line for the public to see for a new outfit?

{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}