Scoop Up the Glow with Our New Glow Reviver Melting Clear Lip Balm Flavor: Vanilla Soft Serve

Vanilla Soft Serve Flavored Lip Balm Sitting On An Ice Cream Cone

By Emma Izquierdo

The rumors are true—your favorite buttery, melt-into-lips balm is getting a delicious new addition. Meet Glow Reviver Melting Lip Balm in Vanilla Soft Serve: the clear, creamy vanilla flavor you’ve been craving (and blowing up our DMs about!). It’s the same silky, hydrating formula you love—now in a scoop of pure sweetness.

The Inspiration Behind Our Vanilla Soft Serve Lip Balm

You told us you wanted a clear, vanilla soft serve flavor of our Glow Reviver Melting Lip Balm, and we couldn’t resist scooping one up for you.

This vanilla lip balm is a classic swirl of warm, vanilla bean, subtle caramelized sugar, and a hint of creamy sweetness—soft, cozy, and just indulgent enough to feel like dessert in a tube. The balm’s rich, buttery texture melts right into lips, wrapping them in glossy hydration thanks to skin-loving ingredients like 2% shea butter, 5% mango butter, 3% cocoa butter, and 1% hyaluronic acid blend.

Never sticky or drying, its smooth, lip-hugging applicator glides effortlessly, delivering a sheer, glassy finish that’s ultra satisfying and feels plush and comfy on your pout.

What Makes This Vanilla Flavored Lip Balm Special

If you’re an e.l.f. lover (and if you’re reading this you probably are!), then you know that Glow Reviver Melting Lip Balm has quickly become a fan favorite thanks to its nourishing, buttery formula and glossy, buildable finish. From juicy berry tones to soft pinks and nudes, our previous flavors and tints brought both hydration and a pop of color to lips everywhere. But we kept getting one request over and over: “Can you make a clear vanilla one?”

So we got to formulating! Vanilla Soft Serve is the first clear lip balm shade in the lineup, making it perfect for no-makeup days, layering over lip color, or tossing in your bag for on-the-go touch-ups.

The formula melts luxuriously onto lips, delivering deep hydration from shea butter, mango butter, cocoa butter, and hyaluronic acid blend, all while the lip-hugging applicator ensures smooth, even coverage. It’s the same cult-favorite balm—now in a flavor that’s as universally loved as the treat that inspired it 

Clear Lip Balm Pairing Suggestions

Because our Vanilla Soft Serve flavor is clear, it’s really your ultimate beauty chameleon—it works beautifully on its own and plays well with other lip products. If you’re a minimalist makeup type, you can wear it solo for a fresh, no-makeup look that still feels luxe and polished.

For a little extra definition, pair it with our Cream Glide Lip Liner. The creamy, smooth texture outlines your lips flawlessly without tugging, creating a subtle frame for your gloss-like balm to shine.

Want to turn up the plump? Layer Vanilla Soft Serve over your go-to shade of Pout Clout Lip Plumping Pen. The balm adds a glossy, hydrated finish to the plumping gloss’ rich pigment, helping your lips look even fuller and more luscious.

Bonus: this clear lip balm also works as a mid-day refresh—just swipe it on top of any matte lip to instantly revive your look and restore moisture.

Vanilla Flavored Lip Balm Formulated with Hydrating Ingredients

Do your lips a flavor—and a favor. This vanilla lip balm is more than just a delicious scent—it’s packed with skin-loving ingredients that keep your lips feeling soft, smooth, and visibly hydrated.

At the heart of the formula is our 10% butter blend. We’re talking 2% shea butter to help nourish and protect, 5% mango butter to visibly condition and soften, and 3% cocoa butter for a rich, velvety texture that helps lock in moisture. Together, they create that addictive buttery feel you’ll want to swipe on again and again.

We also added a 1% hyaluronic acid blend, which helps draw in and retain moisture to keep your pout visibly plump and hydrated. The result? A lip balm that melts into lips for a supple, glossy finish that’s never sticky, always luscious.

Like all of our products, it’s clean, cruelty-free, and vegan, so you can enjoy it guilt-free. 

The Best Way to Apply a Clear Lip Balm

Getting the most out of your Vanilla Soft Serve Glow Reviver Melting Lip Balm is all about the right application. Here’s your step-by-step guide to a perfectly nourished pout:

Prep: Start with clean, dry lips. For the smoothest application, gently exfoliate to remove any flaky skin—either with a lip scrub or a damp washcloth. This ensures your balm can melt seamlessly into your lips.

Apply: Squeeze balm and use the smooth, lip-hugging applicator to glide a thin, even layer across your lips. The unique tip hugs your natural lip shape for precise coverage—no mirror required.

Blend: Press your lips together to evenly distribute the buttery formula. If you need extra hydration, add a second light layer, focusing on any dry spots.

Follow-up: For a polished look, layer it under your favorite creamy lip liner or top it over your favorite lipstick for extra shine. Reapply anytime your lips need a little sweet, hydrating pick-me-up!

Shop Our Other Flavored Tinted Lip Balms

While we’re totally obsessed with our new Vanilla Soft Serve flavor, it’s just one scoop in our delicious lineup. Each flavor delivers the same buttery, hydrating formula you love—infused with a 10% blend of shea, mango, and cocoa butters plus hyaluronic acid for visibly soft, supple lips—all wrapped up in mouthwatering shades and scents.

Meet the rest of the collection:

  • Yummy Gummy–A juicy plum tint with a candy-sweet vibe.

  • Vanilla Toffee–A chic, warm light beige

  • Blackberry Sorbet–A deep black cherry that’s rich and bold.

  • Strawberry Shortcake–A soft, sweet pink that’s fresh-faced and sleek. 

  • Java Chip–A dark brown for coffee lovers who like their balm bold.

  • Wild Cherry–A vibrant red that pops with a fruity taste.

Collect them all to match your mood or your outfit and indulge your lips in a sweet little treat!

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