Clean Beauty and Cruelty Free

clean + kind

Clean, vegan, and
cruelty-free, always.

e.l.f. stands with every eye, lip, face and paw
with a deep commitment to inclusive,
accessible, cruelty-free beauty.

clean + kind

Clean, vegan, and cruelty-free, always.
e.l.f. stands with every eye, lip, face and paw with a deep
commitment to inclusive, accessible, cruelty-free beauty.

Clean Beauty and Kind

we are DOUBLE
certified cruelty-free!

We're Leaping Bunny and PETA certified, meaning we
do not conduct or tolerate any tests on animals, nor do
we use any ingredients that are tested on animals in
any of our skincare or makeup products.

SO WHAT THE E.L.F.
DOES IT ALL MEAN?

PETA

Leaping Bunny Certified

LEAPING BUNNY

verifies the company does not test its products or ingredients on animals

recommitment is required


Leaping Bunny Certified

LEAPING BUNNY

requires documents from suppliers to ensure compliance

does not allow brands to sell their products in retail stores in mainland China
where animal testing may be required in certain circumstances

rconducts independent audits

WHAT THE E.L.F. DOES IT ALL MEAN?

PETA

LEAPING BUNNY

verifies the company does not test its
products or ingredients on animals

recommitment is required

requires documents from suppliers to ensure compliance

 

does not allow brands to sell their products
in retail stores in mainland China
where animal testing may be required in certain circumstances

 

conducts independent audits

 

PETA certified

We're certified as “Global Animal Test-Free”, a label given to companies and brands who have verified that their own facilities and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products.

Vegan

No animal testing or byproducts here! e.l.f. Cosmetics is also certified by PETA as “Global Animal Test-Free and Vegan”, which recognizes companies and brands that not only ban animal tests but also refuse to use any animal-derived ingredients, such as honey, beeswax, or carmine, in its products.

Leaping Bunny certified

Operated by the Coalition for Consumer Information on Cosmetics in the US and Canada. Companies with these certifications must pledge to end animal testing at all stages of product development in addition to recommitting to the program annually and being open to third-party audits.

we partner with organizations
that protect animals.

As a proud cruelty-free company, e.l.f. Beauty has collaborations with like-minded influencers that support
banning testing on animals and contribute to animal welfare charities.

we view our pets as another
member of our family

We offer “Pawternity Leave” for our employees. Under this policy, any e.l.f. Beauty employee who adopts a
shelter animal is allowed paid time off so that they can tend to the new pet in their lives.