e.l.f. Discovery

From Points to Perks: Everything You Need to Know About the e.l.f. Cosmetics Beauty Squad Rewards Program and Mobile App

The e.l.f. Cosmetics mobile app is a one-stop shop that makes clean beauty more accessible to every eye, lip and face. It combines the powers of top-notch technology, shopping capabilities to score game-changing products, expert intel into the hottest trends, plus entertaining features that will keep every beauty lover engaged and coming back.

Ready to enter the beauty-verse and become your best e.l.f.? Download our app in the app store (it’s iOS/Android compatible)—then read on for our complete guide to exploring, playing with and getting the most out of this one-of-a-kind beauty hub.

What is Beauty Squad?

Join the e.l.f. Beauty Squad! Our better-than-ever rewards and loyalty program lets you earn points for every dollar you spend on your favorite makeup and skincare products from e.l.f.

You can also score more points by completing tasks in the e.l.f. app or website—from writing reviews, to connecting with us on social media, completing your beauty profile, uploading receipts, playing games and so much more. The best part? You can redeem your loyalty rewards in exchange for products, offers, retailer gift cards and cash back.

Beauty Squad Tiers

Our Beauty Squad program features three tiers: Fan, Pro, and Icon. Members earn points to advance through the tiers and as your status increases you unlock enhanced benefits including free shipping, birthday month bonus points, exclusive product previews, and surprise offers.

You can earn points and increase your tier level by playing games, ordering restocks of your holy grail products, engaging on socials, referring friends, and more! Let’s break down each tier:

Fan (0-999 points):

Birthday Gift, early access, bonus points event, access to loyalty-exclusive collections, bundles, capsules & sales

Pro (1000-1999 points):

All fan tier perks, personalized product recommendations, tier welcome gift, free shipping when you spend a minimum of $10, early access to new tutorials, bonus points during your birthday month

Icon (2000+ points):

All pro tier perks, access to behind the scenes: product development opportunities, try new products before launch for free, tier welcome gift, free shipping (no minimum), personal beauty advisor and consultation, free entry to exclusive e.l.f. Sweepstakes, surprise offers and opportunities (events, discounts, & more!)

What Will I Find in the e.l.f. Cosmetics Mobile App?

Our mobile app is the ultimate beauty HQ for every makeup guru. Head to the homepage to find a curated list of makeup and skincare must-haves, picked out just for you!

Want to try something new? It’s also a great place to discover our hottest product launches. You can also easily shop products by category (eyes, lips, face, and tools). If you’re looking for a fun way to get started in our mobile app, meet your makeup match with our “swipe to like” feature—just swipe right (love it!) or swipe left (not for me!) on a variety of makeup products and tools to build a wish list of your faves.

Other cool-as-e.l.f. features in our app include:

A personalized dashboard that keeps track of your Beauty Squad loyalty points and status level
An easy-to-use receipt scanner that ensures you rack up those points with in-store purchases, too
A virtual try-on tool that lets you “try out” makeup products and shades before you buy them!
A shade finder to help you discover your perfect foundation match—take our quick and easy quiz, or match from the shade you currently wear in a different product and/or brand
Games that help you earn points the fun way! The more you play and higher you rank, the more points you’ll earn—bringing you more rewards!
Earn exclusive rewards that are in-app exclusives- for just downloading the app and signing into your Beauty Squad account, you can earn 100 points!

Also, be sure to opt in to notifications so you're the first to be notified about the latest and greatest beauty thrills.

How to Earn Beauty Squad Points

It’s important to snag every single point! All you have to do is shop, engage, and level up. Here are a few different ways you can accumulate points:

Making Purchases

Direct Purchases: Earn 10 points for every $1 spent
Retailer Purchases: Shop e.l.f. products at any retailer and earn points by scanning and uploading your receipt through the e.l.f. app

Engagement

App Download: Receive 100 Beauty Squad points and a $4 reward instantly when you download the e.l.f. mobile app
Playing Games: Earn points by playing games in the e.l.f. app

Social & Community Actions

Friend Referrals: Earn points by referring friends to join the Beauty Squad program
Community Engagement: Participate in activities

e.l.f.'s Arcade—How to Play Games to Earn Points

We are now offering games as a new way to earn Beauty Squad points:

Earn 5 points each time you play a game (max 1 per week)
Streak – play 5 days in a row and earn 15 points (limit 1 per week)
e.l.f Blast leaderboard when you hit #1 position – 20 points (limit 1x per week)
e.l.f Blast leaderboard when you hit #2-5 position – 10 points (limit 1x per week)

Tips on How to Play e.l.f. Blast

The e.l.f. Blast game offers Beauty Squad members a fun and easy way to earn points and unlock exclusive rewards. Players can match colorful makeup products into groups with power-ups inspired by e.l.f.'s iconic makeup products!

To begin playing, download the official e.l.f. Cosmetics app from the App Store or Google Play Store and create or log into your Beauty Squad account. Once logged in, navigate to the games section where you'll find e.l.f. Blast featured among the available arcade games. The gameplay is similar to popular match-three games, where you'll swipe cosmetic-themed icons to create matches of three or more identical items.

As you progress through increasingly challenging levels, you'll encounter special power-ups and boosters that can help clear the board more efficiently. Each completed level earns you Beauty Squad points, which accumulate in your account and can be redeemed for discounts, free products, or exclusive offers. The more you match, the more levels you complete, leading to more rewards! Members can even compete with friends and climb leaderboards, which earn Beauty Squad points that translate to real product discounts.

Tips on How to Play Escape from Power Grip Mountain

Survive as long as you can while you escape from Power Grip Mountain!

To play, first download the e.l.f. app from the App Store or Google Play if you haven't already. Once installed, create an account or log in to your existing Beauty Squad account. Navigate to the games section within the app, which features various games including the Power Grip Mountain challenge.

The objective is to guide your character through a mountain-themed obstacle course, collecting e.l.f. products and avoiding obstacles along the way. As you progress through different levels, you'll encounter Power Grip Primer-themed elements and challenges that increase in difficulty. Successfully completing levels and achieving high scores earns you Beauty Squad points that can be redeemed for discounts and products.

Receipt Scanning

Stocking up on your e.l.f. beauty faves in-store at other retailers? Great news: our mobile app's receipt scanner makes it easy for Beauty Squad members to still redeem those points with in-store purchases and score major rewards!

How it Works:

Join the Squad: Join and sign in to earn rewards anywhere you shop e.l.f.
Snap a Photo of Your Receipt: Bought Online? You Can Use a Screenshot of Your Receipt
Upload to Earn Points: You can use our app or sign in to your Beauty Squad account at elf.com to upload

Virtual Try On

Treat yourself to a virtual makeover! Our beauty and makeup app’s try-on tool lets you
virtually “test out” some of our best-selling makeup products in various shades before you
buy them. It’s never been easier to discover your new favorite blush, find your best contour
shade or pucker up to our lineup of lip products—all before you add to cart!

To customize your try-on experience, select an e.l.f.ing category (eyes, lips or face); next,
choose if you want to create your makeup look live, on a model or with a photo of yourself.
Then, let the fun begin! Tap the product you’d like to add to your look, and scroll through
the shade offerings to find your best match.

Other virtual try-on features: Use the slider on the left-hand side of the screen to control
the opacity, and hit the [ l ] icon on the right to see a before and after in real time. Love
your look? Tap the [^] icon to save the image or send it to your BFF.

Finally, you can add your favorite products to your bag and securely check out so you can
rock them IRL.