Master a new look. Pick up new tricks.
Here's your backstage pass
to the best of beauty.

guides & finders

2022 Holiday Gift Guide for Makeup & Skincare Lovers

Spread holiday cheer with this 2022 beauty gift guide. We have the best beauty gifts at great prices for everyone on your gift list.

Award-Winning And Gone Viral Beauty Gift Guide

Discover which e.l.f. products made the cut for this best-of-the-best viral beauty gift guide.

Primer Finder

Tone adjusting, oil control & everything in-between. Find your #1 primer.

Skincare Finder

We want to help you discover what works for you and your skin! Answer a few questions, and we'll recommend product with your top concerns in mind.

Brush Finder

Need to find that perfect tool? Answer a few questions, and we'll recommend the best brush or sponge.

Tutorials

Ultimate Skincare Routine for Dry Skin

Struggling with dry skin? Your current skincare routine could be the perp and all wrong for your skin type!

How to Choose the Best Makeup Primer for Your Skin Type

The key to a flawless makeup look that lasts all day comes down to face makeup primer: the must-do prep step before your makeup application.

Four Ways To Use Halo Glow Liquid Filter

In this tutorial, watch Anna show you the FOUR different ways you can use Halo Glow Liquid Filter to boost your glow! The looks are endless!

Some of e.l.f.'s Best Makeup Brushes

Explore our award-winning vegan and cruelty-free makeup brushes with Anna and Miles.

The Best of Holy Hydration! Skincare Collection

Watch Anna and Miles highlight the benefits of each product in the Holy Hydration! Skincare collection as well as how to use them.

Create Graphic Eyeliner Look

Learn how to let your eyes do all of the talking with an easy graphic eyeliner with a pop of color.

e.l.f. Makeup Holy Grails

From pigmented eyeshadows to multifunctional tools, complete your look with makeup holy grails you'll love.

Create Your Own Makeup Gift Set for the Holidays

This holiday, create your own beauty gift set with some of your favorite makeup and skincare products in all price ranges in 5 easy steps.

lookbooks

Halo Glow Liquid Filter

A multi-use glow booster that gives skin a soft-focus social filter effect IRL. Available in 8 flexible shades that work across all skin tones.

C-Bright Putty Primer

Boosted with 2% vitamin C that delivers a more radiant, brightened, and even skin tone over time, our holy grail primer just got a major glow up.

Blemish Breakthrough Collection

Dermatologist-developed skincare infused with salicylic acid to treat current acne while preventing future breakouts.

Game Up Collection

Activate next-level looks with this limited-edition, 8-piece collection inspired by our favorite games.

Big Mood Waterproof Mascara

Volume-boosting, lash-lifting, and lasts so long it’s mind-blowing—our fan-favorite mascara is now waterproof.

Power Grip Primer

Long-lasting makeup stick meets refreshing hyaluronic acid. The priming power is yours with this sticky gel formula that preps skin and grips makeup.

Pure Skin Collection

For the sensitive types: gentle, clean, dermatologist-developed formulas that deliver results.

E.L.F. x DUNKIN

Long-lasting makeup stick meets refreshing hyaluronic acid. The priming power is yours with this sticky gel formula that preps skin and grips makeup.

Camo Powder Foundation

The newest addition to our Camo fam, this full-coverage formula is long-wearing yet light as air.

Cookies ‘N Dreams Collection

You screamed for cream and we delivered with another delicious, limited-edition collection full of swirling hues, creamy formulas, and sweet scents.

Electric Mood Collection

Music meets makeup. Inspired by self-expression, this collection was created with international music artists Tove Lo, Tiana Major9 and Pitizion.

Lash It Loud Mascara

Clean, volume-boosting formula with intense pigment. Molded brush hugs every single lash to amplify and define.

Camo CC Cream

Color correcting formula infused with collagen, peptides, niacinamide and broad-spectrum SPF 30 for a natural finish.

Mint Melt Collection

Cooling sensations and sweet mint flavors combine for a new makeup & skincare collection that’ll make you melt.

Holy Hydration! Collection

Create your best regimen yet with clean formulas + effective ingredients that lock in moisture and brighten skin with hyaluronic acid.

Holiday Lookbook

Indulge in our holiday-inspired looks and tutorials. Our Holiday Look Book includes something for everyone.

The e.l.f. Indulgence is Real

Bright lights and sweet treats–check out our Holiday Gift Guide to inspire your looks this holiday season.

CBD Collection

Packed with the good stuff, our Full-Spectrum CBD Collection awakens the senses and helps calm the skin–leaving it moisturized and soothed.

Meet the Icons

Get ready to meet the icons! These e.l.f. favorites have earned nearly 10,000 reviews with their holy grail formulas at an oh-so-affordable price.

Retro Paradise

Infused with the essence of the tropics, this limited-edition collection is inspired by sun soaked beaches, paradise hues and beautiful Bahamian vistas.

e.l.f. x Jkissa

Unapologetically unique. Never cruel. Discover the limited-edition collection made for all e.l.f. kind.

Let's Get Lip

Find your perfect lip—try every shade guilt-free & create your own lip cocktail.

Putty Hard. Glitter Harder.

Give shimmer a go and create endless amped-up eye looks with our Liquid Glitter Eyeshadows.

Perfect Pigment in Every Bite

Pigment-packed formulas in a bite-sized eyeshadow palette.

Power Couples

Putty Primer + Camo Concealer = A holy grail cocktail for your perfect finish.

Proof is in the Putty

Prep skin for flawless makeup application with our newest Matte and Luminous Putty Primers.

Skin 2.0

With seriously skin-loving ingredients you want, minus the parabens, sulfates and phthalates you don't.

Eyes. Lips. Face.

Featuring up-and-coming artist, Holla Fyesixwun, and grammy award winning songwriter, Ill Wayno, we created a fresh, fun sound about inclusion and e.l.f.-expression, celebrating every eye, lip and face out there.

Jelly Pop

The juicy Jelly Pop collection is back! Luminous, watermelon-infused products melt into the skin, leaving you looking and feeling your fabulous best.

Work Your Angles

It takes thoughtfully designed tools to work your angles, and e.l.f. has some of the best tools available!

Beautyscape

The tide - and stakes! - were high at 2019's Beautyscape in the Bahamas, and we captured a front-row seat to the competition just for you.

The Beauty Bunch

We all know that makeup speaks volumes, and this video series is designed to give beauty a voice.

Quick tips

Full Spectrum CBD Collection

Check out the collection and learn how to use each product along with some tips and tricks

Lip Essentials

Must have lip products for getting nourished, moisturized and silky lips.

Putty Primers

How to apply the O.G. poreless putty primer and our two newest formulas - matte and luminous.

Primer-Infused Shimmer Blush

How to apply one of our holy grail products - the primer-infused shimmer blush!

Camo Concealer

Tips for using our 16HR and hydrating camo concealer, highlighting which is ideal for different skin types and concerns.

Self Care Sunday Routine: Skincare

Cleaning, toning, and moisturizing are Anna-confirmed essentials, as are daily serums.

Starter Makeup Kit: Eyes

The essentials needed for all your favorite eye looks. Anna shares her ultimate holy grail products, and how to use each for a flawless finish.

Liquid Glitter Eyeshadows

Our Liquid Glitter Eyeshadow shades, and how to craft the perfect, captivating eye look using each of the 8 multi-dimension glitter and pearl-packed hues!

Hemp Education

Our hemp-derived Cannabis Sativa collection, with an amino-rich oil that conditions and nourishes for a pretty, hydrated complexion. Gluten free, alcohol free, and fragrance free. vegan and cruelty-free, as always!

Starter Makeup Kit: Face

Key essentials for completing your base makeup, with products suitable for all skin types. Check out anna's tips, tricks and recommendations here!

Putty Primer Tips

Must-watch demonstration featuring our wildly popular Poreless Putty Primer. Compare application results with and without this makeup-gripping holy grail product!

Winged Liner How-to

How to master perfect winged eyeliner in a few simple steps! Anna creates this eye-catching look (pun intended!) using e.l.f.'s Line & Define Eye Tape, H2o Proof Eyeliner Pen, and must-have makeup remover pen.

Strobing with Highlight

Anna bynum, shares her strobing technique, perfect for highlighting your fabulous features with a gorgeously radiant, lit-from-within glow!

Jelly Blush & Eye Gloss

Anna bynum, shares her favorite products from our fun and fresh Jelly Pop collection! Learn more about her watermelon-infused faves, including a multi-purpose blush.