While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Learn how.

Find out which color corrector shade you need to help cover up and even out your skin tone. We break it all down for you step by step.

Discover which e.l.f. products made the cut for this best-of-the-best viral beauty gift guide.

Tone adjusting, oil control & everything in-between. Find your #1 primer.

We want to help you discover what works for you and your skin! Answer a few questions, and we'll recommend product with your top concerns in mind.

Need to find that perfect tool? Answer a few questions, and we'll recommend the best brush or sponge.

Don’t know what to get as the perfect holiday stocking stuffer? Here’s over 15 stocking stuffer ideas for your makeup loving friend for $10 and under!

Spread holiday cheer with this 2022 beauty gift guide. We have the best beauty gifts at great prices for everyone on your gift list.

Learn what the difference is between bronzer and contour and how to use each effectively. Bronzer typically adds warmth while contour sculpts and defines.

Achieve that glowy /dewy look in 4 easy steps using products with skin-loving ingredients.

Achieve the trending laminated eyebrow look in 8 easy steps! It’s easier than you think that you can do at home!

This year’s New Year’s Eve is all about glitter and a red lip. Our makeup artists at e.l.f. give you the run down and the steps to help you ring in 2023!

In a rush? Here’s a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!

Let e.l.f. give you tips and tricks to achieving the perfect holiday makeup look! Read for a step-by-step guide from prepping the skin all the way to perfectly setting your makeup.

Struggling with dry skin? Your current skincare routine could be the perp and all wrong for your skin type!

The key to a flawless makeup look that lasts all day comes down to face makeup primer: the must-do prep step before your makeup application.

In this tutorial, watch Anna show you the FOUR different ways you can use Halo Glow Liquid Filter to boost your glow! The looks are endless!

Explore our award-winning vegan and cruelty-free makeup brushes with Anna and Miles.

Watch Anna and Miles highlight the benefits of each product in the Holy Hydration! Skincare collection as well as how to use them.

Learn how to let your eyes do all of the talking with an easy graphic eyeliner with a pop of color.

From pigmented eyeshadows to multifunctional tools, complete your look with makeup holy grails you'll love.

This holiday, create your own beauty gift set with some of your favorite makeup and skincare products in all price ranges in 5 easy steps.

Everyone is asking what are gym lips? One the latest viral trends. Read all about it and

how you can hop on board!

Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.

Check out the collection and learn how to use each product along with some tips and tricks

Must have lip products for getting nourished, moisturized and silky lips.

How to apply the O.G. poreless putty primer and our two newest formulas - matte and luminous.

How to apply one of our holy grail products - the primer-infused shimmer blush!

Tips for using our 16HR and hydrating camo concealer, highlighting which is ideal for different skin types and concerns.

Cleaning, toning, and moisturizing are Anna-confirmed essentials, as are daily serums.

The essentials needed for all your favorite eye looks. Anna shares her ultimate holy grail products, and how to use each for a flawless finish.

Our Liquid Glitter Eyeshadow shades, and how to craft the perfect, captivating eye look using each of the 8 multi-dimension glitter and pearl-packed hues!

Our hemp-derived Cannabis Sativa collection, with an amino-rich oil that conditions and nourishes for a pretty, hydrated complexion. Gluten free, alcohol free, and fragrance free. vegan and cruelty-free, as always!

Key essentials for completing your base makeup, with products suitable for all skin types. Check out anna's tips, tricks and recommendations here!

Must-watch demonstration featuring our wildly popular Poreless Putty Primer. Compare application results with and without this makeup-gripping holy grail product!

How to master perfect winged eyeliner in a few simple steps! Anna creates this eye-catching look (pun intended!) using e.l.f.'s Line & Define Eye Tape, H2o Proof Eyeliner Pen, and must-have makeup remover pen.

Anna bynum, shares her strobing technique, perfect for highlighting your fabulous features with a gorgeously radiant, lit-from-within glow!

Anna bynum, shares her favorite products from our fun and fresh Jelly Pop collection! Learn more about her watermelon-infused faves, including a multi-purpose blush.

A multi-use glow booster that gives skin a soft-focus social filter effect IRL. Available in 8 flexible shades that work across all skin tones.

Boosted with 2% vitamin C that delivers a more radiant, brightened, and even skin tone over time, our holy grail primer just got a major glow up.

Dermatologist-developed skincare infused with salicylic acid to treat current acne while preventing future breakouts.

Activate next-level looks with this limited-edition, 8-piece collection inspired by our favorite games.

Volume-boosting, lash-lifting, and lasts so long it’s mind-blowing—our fan-favorite mascara is now waterproof.

Long-lasting makeup stick meets refreshing hyaluronic acid. The priming power is yours with this sticky gel formula that preps skin and grips makeup.

For the sensitive types: gentle, clean, dermatologist-developed formulas that deliver results.

Long-lasting makeup stick meets refreshing hyaluronic acid. The priming power is yours with this sticky gel formula that preps skin and grips makeup.

The newest addition to our Camo fam, this full-coverage formula is long-wearing yet light as air.

You screamed for cream and we delivered with another delicious, limited-edition collection full of swirling hues, creamy formulas, and sweet scents.

Music meets makeup. Inspired by self-expression, this collection was created with international music artists Tove Lo, Tiana Major9 and Pitizion.

Clean, volume-boosting formula with intense pigment. Molded brush hugs every single lash to amplify and define.

Color correcting formula infused with collagen, peptides, niacinamide and broad-spectrum SPF 30 for a natural finish.

Cooling sensations and sweet mint flavors combine for a new makeup & skincare collection that’ll make you melt.

Create your best regimen yet with clean formulas + effective ingredients that lock in moisture and brighten skin with hyaluronic acid.

Indulge in our holiday-inspired looks and tutorials. Our Holiday Look Book includes something for everyone.

Bright lights and sweet treats–check out our Holiday Gift Guide to inspire your looks this holiday season.

Packed with the good stuff, our Full-Spectrum CBD Collection awakens the senses and helps calm the skin–leaving it moisturized and soothed.

Get ready to meet the icons! These e.l.f. favorites have earned nearly 10,000 reviews with their holy grail formulas at an oh-so-affordable price.

Infused with the essence of the tropics, this limited-edition collection is inspired by sun soaked beaches, paradise hues and beautiful Bahamian vistas.

Unapologetically unique. Never cruel. Discover the limited-edition collection made for all e.l.f. kind.

Find your perfect lip—try every shade guilt-free & create your own lip cocktail.

Give shimmer a go and create endless amped-up eye looks with our Liquid Glitter Eyeshadows.

Pigment-packed formulas in a bite-sized eyeshadow palette.

Putty Primer + Camo Concealer = A holy grail cocktail for your perfect finish.

Prep skin for flawless makeup application with our newest Matte and Luminous Putty Primers.

With seriously skin-loving ingredients you want, minus the parabens, sulfates and phthalates you don't.

Featuring up-and-coming artist, Holla Fyesixwun, and grammy award winning songwriter, Ill Wayno, we created a fresh, fun sound about inclusion and e.l.f.-expression, celebrating every eye, lip and face out there.

The juicy Jelly Pop collection is back! Luminous, watermelon-infused products melt into the skin, leaving you looking and feeling your fabulous best.

It takes thoughtfully designed tools to work your angles, and e.l.f. has some of the best tools available!

The tide - and stakes! - were high at 2019's Beautyscape in the Bahamas, and we captured a front-row seat to the competition just for you.

We all know that makeup speaks volumes, and this video series is designed to give beauty a voice.