the e.l.f. word

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

guides & finders

Meet the Affordable Glow Reviver Collection

Discover the e.l.f. Cosmetics Glow Reviver Collection featuring affordable lip oils and lip glosses for instant shine.

guides & finders cont.

guides & finders cont.

tutorials

quick tips & trends