Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.
Why you'll love it:
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
soft black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
brown - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-curl Mascara:
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
1 month ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
22 of 23 people found this helpful
Most helpful critical review
1 month ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
12 of 12 people found this helpful
Reviews
1
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Incentivized Review
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1 day ago
Dolly Darling
Elf Incredi-curl Mascara
I liked it! I received the e.l.f. incredi-curl mascara in pitch black for free in exchange for my honest review, and I was pleasantly surprised by how much I liked it! I'm usually very picky when it comes to mascaras, but this one impressed me. The curved wand really helps lift the lashes without needing a lash curler. I also appreciated that the formula is not clumpy at all, which makes application smooth and easy. It's buildable, so you can keep it light for a natural, everyday look or add extra layers of product for more volume and curl. Another big plus for me is that it didn’t cause any irritation. I also didn’t notice any flaking or smudging throughout the day, which is something I often struggle with in other mascaras since I wear contact lenses. At such an affordable price point, this mascara delivers impressive results! I don’t see much of a difference between this product and more expensive brands. I’d absolutely recommend this to friends, and I can definitely see myself repurchasing it in the future! It’s nice to find a “drug store brand” that continuously makes products I want to use
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1 day ago
Cynndicate
Amazing!
I received this item for free from Topbox Marketing to give a chance in exchange for a review and I am really happy that I did! It makes my eyes pop and it is very easy to use daily.
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1 day ago
Best mascara I’ve tried in a while
I received this product and I’m absolutely subliminally in love with it, the eyelashes are sooo pretty with it! It’s definitely a new favourite! I received this product for free from Topbox Marketing for testing and review purposes.
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1 day ago
Pia20
Curl and best volume
I got this product free from topbox marketing team for review purposes and this is so good . I used everyday . It give volume and curl to lashes . It is long lasting . It is smudge free and wand is perfect
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1 day ago
MBF79
It definitely curls!
This is definitely a great product for its price point! It definitely curls and lengthens my lashes! The only thing I felt is that it was super heavy on my lashes, which is something i tend to avoid in mascara. But it does as promised!! It would be great in a variety of colours for fun! received this product for free from Topbox Marketing for testing and review purposes."
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2
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1 day ago
Swati
Best affordable mascara
Super affordable and so flattering! The mascara doesn’t budge at all. Makes my lashes long and super dramatic
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1
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1 day ago
Irelynng
Great mascara!
I wasn’t expecting to love this mascara as much as I do, but it honestly blew me away. The formula is super lightweight and doesn’t feel heavy on my lashes at all. It gave me amazing volume without clumping, and the lift actually held all day without flaking or smudging – even through a humid day.
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1 day ago
Tripti P
Lifts, Curls & Defines — A Budget-Friendly Win!
I was genuinely impressed by the e.l.f. Incredi-Curl Mascara in Soft Black! It gives a beautiful lift and curl to my lashes without clumping or flaking. The formula is lightweight, and the curved wand really helps separate and define each lash. It holds up well throughout the day and feels super comfortable - definitely a great find for the price! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Babygirl 2007
9 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
1 month ago
Is this a tubing mascara?