Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.
Why you'll love it:
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
soft black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
brown - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-curl Mascara:
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 months ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
28 of 29 people found this helpful
Most helpful critical review
2 months ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
13 of 13 people found this helpful
Pros
High Quality, Easy to Apply, Lightweight, Great Value
Best Uses
Special Occasion, On-the-go, Daily Use
Location
Virginia
Reviews
2
Votes
0
Fashion Style
Glamorous
Age
18 to 24
Makeup Expertise
Beginner
Eye Color
Brown
Skin Tone
Deep Tan
Skin Type
Sensitive
1 day ago
Sab24
Amazing Curl & Lift - So Grateful for This Sample!
I received the e.l.f. Incredi-curl Mascara as a free sample, and I’m honestly so glad I got to try it! From the very first use, I was impressed by how curled and lifted my lashes looked; no lash curler needed. The curved brush hugs the lash line perfectly and gives a nice, wide-eyed effect without clumping or smudging. What I love most is that it gives a natural-looking curl with just enough definition, perfect for daily wear or building up for more volume. It also held up well throughout the day without flaking or irritating my eyes. Thank you e.l.f. for this sample, it’s become a new favorite in my routine, and I’ll definitely repurchase. Affordable, effective, and cruelty-free, what more could I ask for?
Helpful?
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Munch
Great Mascara
I am so happy to try this mascara and it’s truely very impressive. Stays longer than intended and doesn’t smudge easily in this hot weather. Highly recommend trying them and you won’t be disappointed. This product was received in exchange for my honest review by Topbox
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
happydappy123
Light-weight, non-irritating formula!
Wow! My first time trying an ELF eye product and I'm quite impressed. I have short Asian lashes and this mascara helped me lift them up and keep them that way. It also does an incredible job lengthening and thickening each individual eyelash so they're actually visible :) My only complaint is that it's not waterproof but since it isn't, it's easy to remove! Normally, only waterproof mascaras work on my lashes so this is a great new find. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Anareviewsall01
My new favorite mascara
I received this product for free from Topbox Marketing for testing and review purposes. The e.l.f. Incredi-Curl Mascara honestly impressed me more than I expected. The wand is uniquely curved, which helps lift and curl my lashes without needing a lash curler. It grabs onto even the shorter lashes and gives them a nice upward lift. I noticed a difference right away—the curl actually holds throughout the day, which is rare for a drugstore mascara. The formula isn’t clumpy at all, and it gives a natural but noticeable look. You can build it up for more volume if you want, but it still doesn’t feel heavy or crunchy on the lashes. It’s super comfortable and doesn’t flake or smudge, even after hours of wear. I also love how easy it is to remove. No scrubbing or tugging, which is great for my sensitive eyes. For the price point, this mascara does way more than I expected. If you’re looking for something affordable that curls and lifts without hassle, this one’s totally worth trying.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
melanie97
Pretty good
I have tried the mascara and overall it was pretty good. I just found there was too much product that comes out and it was tricky as I didn’t want it to clump. It definitely needs 2-3 coats for full effect and it looked great. Removed easily as well with makeup wipes. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Tli778
Amazing mascara!
Very long lasting, and great at extending length. I have Asian lashes so they are super straight and it’s extremely hard to maintain the curl, but this mascara kept them lifted at least. I used two layers which worked well and did not feel cake-y. Overall a very nice mascara! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
1 day ago
Son20
Great Mascara
I have been using the e.l.f Mascara for a few days now and I am obsessed with the amazing volume. I love how it curls and adds so much volume to my eyelashes. I will most definitely continue using this Mascara. I received this product for free from Topbox Marketing to testing and review purposes.
Originally shared on
Reviews
1
Votes
0
1 day ago
XoxoSophia
I wasn’t expecting it to be this pretty!
I had gotten this as a free sample not expecting whole lot, but this is going to be replacing my Dior mascara! It doesn’t clump and doesn’t take a lot of layers , it’s so worth the 8$
Helpful?
Vegaslashgurl
14 days ago
How does this hold up against sweat? I live in Las Vegas and it’s over 105 every day. I hate the dark circles under my eyes and on my eyelids some mascaras leave when I am sweating uncontrollably.
Babygirl 2007
26 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
2 months ago
Is this a tubing mascara?