What it is: A volumizing and lifting mascara with a unique hourglass-shaped brush head to give you big, bold-as-e.l.f. lashes.

Why you'll love it:

• Lengthens and lifts your lashes
• Hourglass-shaped brush separates and defines lashes
• Smudge-resistant and flake-resistant long-lasting formula
• 97% of users saw bigger and bolder lashes*
• 100% saw instant volume*
• 94% saw lifted lashes*
• 100% saw a lengthening effect*
• Available in Black, Pitch Black, Deep Brown, Deep Green, Bold Blue, and Waterproof

Take on the world with #BigMoodEnergy and dramatic lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head's hourglass shape, with loads of intertwined bristles, separates and defines lashes. The long-wearing, formula gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that's legit eye-popping.

Available in full-size, travel-size, and waterproof. 

Learn More: How To Choose the Right Mascara For You

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All skincare is also free from sulfates. All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

*In a consumer perception study after 8 hours

Sku: 300194

NET0.3FL OZ (9mL)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to apply Volumizing Mascara:

1. Starting at the root of the lashes in a zig zag motion, work the volumizing mascara in an upwards motion.
2. Apply additional coats to build to desired effect.
3. Remove with Holy Hydration! Makeup Melting Cleansing Balm.