So, you’re shopping for one of your beauty-loving besties, but none of the pre-made beauty sets feel quite right. We’ve been there! That’s why this holiday season, we’re here to teach you the best methods for creating your own DIY gift set. Curated with fan-favorite products, skin tone shades, viral must-try products, and all beauty-based preferences in mind, a personalized gift set is perfect for everyone on your list!
Throughout this guide we’ll be teaching you what to include: covering everything from eyes, to lips, to face, and even skincare! By creating your own kit, you're not just gifting makeup or skincare products 一 you're giving a personalized experience that shows how well you know and care about your friends and family. Curated gift sets have gone mega viral on social media over the past few years, and we’re here to give you all the inspo for your next “brrr basket”. Plus, with our affordable lineup, you can create a luxurious-feeling kit without breaking the bank. Get creative, have fun, and let’s get into it!
What Beauty Products Should I Include in a Personalized Gift Set?
When creating a personalized beauty gift set, it’s most important to keep who you’re gifting to in mind. Whether you’re creating a set for one person, or making a bunch of kits to gift to your group of friends, keeping the recipient in mind is what makes a personalized set so special.
Before adding anything to your cart, let’s cover some basics. Decide what kind of products you want to include! Is your bestie into skincare? Or maybe she’s more of a makeup guru? Here’s a few different kinds of gift sets to give you some inspo: skincare gift set, viral products kit, minimalist makeup bundle, glam makeup must-haves, or a complete beauty set!
Skincare Essentials to Add to Your Holiday Beauty Kit this Season
e.l.f. SKIN has the perfect lineup of must-have affordable products to include in your DIY gift set! With multiple collections created with different skin types in mind, high quality formulas, and prices that won’t hurt your wallet, we have you covered. Before purchasing any products, keep in mind who you’re gifting to and what kind of skin they have or what kind of skincare products they usually reach for.
Our skincare lineup has different options for all skin types一 dry, combination, oily, and even mature skin! Here’s a few of our e.l.f. SKIN faves that are perfect for gifting this Black Friday and Cyber Monday shopping season:
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Bronzing Drops: Available in 4 flexible shades, bronzing drops help to give your skin that summer glow all year round.
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Bright Icon Vitamin C + E + Ferulic Serum: Our brightening serum is perfect for gifting as it helps to soothe, even out skin tone, reduce the look of dark spots, and provide radiant-looking skin.
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Holy Hydration! Makeup Melting Cleansing Balm: This cleansing balm is a must-have for anyone you’re gifting makeup to! It helps to easily remove makeup, while leaving skin feeling smooth, soft, and hydrated.
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Holy Hydration! Face Cream Fragrance Free: Giving a gift set to someone with sensitive or dry skin? This fragrance-free face cream is an essential! It provides long-lasting hydration, without irritating the skin.
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Holy Hydration! Thirst Burst Drops Brightening Serum: Our brightening & hydration drops are a viral, fan-favorite for a reason! These gel serum drops help to give a juicy, radiant, glowing complexion, and are a skincare must-have during the cold winter months.
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Suntouchable Clear Sunscreen Stick SPF 50: Don’t forget SPF! Protecting the skin from sun damage is important all year round and our sunscreen stick makes application (and reapplying!) a breeze.
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Blemish Breakthrough Stick It to Zits Pimple Patches: Pimple patches are the perfect pick to include in a DIY gift set! Effective and easy to use一 brb adding to our carts!
Makeup Primer Options for a Personalized Holiday Gift Set
No matter who you’re gifting a DIY beauty set to, makeup primer is a must in order to get a makeup look that lasts all day and night! Don’t worry, we have the ultimate lineup of affordable face primers in our collection. Grippy, sticky, hydrating, or mattifying一you name it, we have it! Let’s take a look at some of our favorite face primers that will make the perfect base for both your face & your makeup gift set:
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Power Grip Primer: Our best-selling, fan-favorite gripping primer is an undeniable essential for any makeup lover. It’s perfect to include in a beauty kit created with a makeup guru in mind, since its grippy formula will help their makeup last all day and is priced at an affordable $11!
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Power Grip Primer with 4% Niacinamide: This gripping primer has the sticky and grippy effect of our OG formula, but is infused with 4% Niacinamide which helps to brighten and even out the skin tone under makeup.
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Power Grip Matte Primer: If you’re gifting a beauty set to someone who’s into more of a matte makeup look, we’ve got you covered! This mattifying primer helps grip makeup while also reducing the look of oil and shine throughout the day.
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Liquid Poreless Putty Primer: This poreless primer is our holy grail for smooth, pore-minimizing perfection. It has a lightweight-feel, silky finish, and is infused with hydrating squalene to help keep skin hydrated.
Pro Tip: If you’re not sure which face primer to include in your DIY beauty gift set, we’ve created mini sizes that are perfect for gifting! Check out our Power Grip Primer Mini, Power Grip Primer + 4% Niacinamide Mini, and our Power Grip Matte Primer Mini. These minis are the perfect for a gift set since your giftee will able to try out the product before purchasing the full size!
Complexion Makeup Must-Haves that are Perfect for a Beauty Gift Set
This is where DIY makeup gift sets have a major advantage over pre-packaged ones: complexion products! Pre-made beauty sets rarely include multiple complexion shades in one beauty kit, but when you're curating the gift set yourself, you can handpick the perfect shades for whoever you’re gifting too! Our lineup of complexion products covers it all—whether you’re looking for full-coverage products, a glowy finish, or a more natural look, we’ve got affordable face makeup options that won’t break the bank. Here’s some of our complexion faves that are perfect for gifting for Black Friday and Cyber Monday holiday season:
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Halo Glow Liquid Filter: If you want a makeup base with boosted glow and a luminous finish, Halo Glow Liquid Filter is for you! Perfect to wear alone or mixed with a more full-coverage product, this will give your skin a radiant finish to keep you glowing all day.
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Halo Glow Skin Tint SPF 50: A base product that offers a natural, glowy finish and SPF protection? Yes please! This hydrating skin tint has a lightweight feel and buildable coverage, making it perfect for all different kinds of makeup looks.
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Soft Glam Satin Foundation: If you want to gift a more traditional foundation, reach for our Soft Glam Satin Foundation. It offers medium, buildable coverage and comes in 36 unique shades ensuring there will be a great match for anyone you’re gifting to!
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Hydrating Camo Concealer: The perfect concealer to hide those pesky blemishes and dark circles, while keeping your skin hydrated and helping to avoid dry patches of skin that makeup will cling to.
With these affordable gems, you can mix and match to create and gift the perfect complexion routine.
Contour, Blush, & Highlight to Add to Your Holiday Gift Set
Blush, bronzer, contour, and highlight will help to add dimension, sculpt the face, and bring some more life back into your makeup look. Have some fun adding these to your DIY gift set一 pick blush shades to make your giftee’s skin pop and add the perfect highlighters to give them that long-lasting glow.
Let’s do a deep dive into our lineup of blushes, bronzers, highlighters, and contours!
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Halo Glow Liquid Blush Wand: Available in 6 luminous shades, our blush wand is the perfect addition to any makeup gift set! Equipped with a cushion-tip applicator and a silky smooth formula, the product is easy to swipe on and give the cheeks that perfect, radiant flush.
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Camo Liquid Blush: One word一pigmented! With 12 unique shades to choose from and a buildable, blendable formula, this blush is an essential in any holiday gift basket!
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Halo Glow Liquid Contour Wand: The cushion-tip applicator on our contour wand makes precise application a breeze! Whether you’re sculpting your nose, cheekbones, or jawline, this contour helps to flawlessly shape and add dimension to the face.
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Camo Liquid Bronzer & Contour: This formula is perfect for a gift set since it seriously is a multi-tasker! It comes in the perfect mix of 13 warm and cool toned shades so that it can give that warm, sunskissed glow or help to sculpt and define your giftee’s features.
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Halo Glow Liquid Highlighter Wand: And you can never forget a touch of highlighter! Grab our highlight wand to help bring some light and radiance back to the highpoints of the face.
Eye Makeup Essentials for a DIY Beauty Kit
Eye makeup is another area of a gift set that is easily customizable! Use the eye makeup of your DIY beauty kit to really tailor to the person you’re gifting to一 consider things like, whether they use black or brown mascara, if they usually go for a simple eyeshadow look, or they if they’re more experimental and like have fun with different kinds of eyeliner. When it comes to affordable eye makeup, we’ve got you covered一 most of our eye makeup faves are under $10! Here's a list of some essential eye products to add to your gift set for endless eye looks:
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Bite-Size Eyeshadow: This mini palette comes with 4 blendable shades to create the perfect complete eyeshadow look.
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Fine as Fleck Eyeshadow: Dust on alone or apply over a more pigmented formula for that stunning, sparkly finish.
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Smoky Kohl Eyeliner: A silky smooth, blendable formula, that comes in 12 pigmented shades一 perfect to create any eyeliner look.
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Incredi-curl Mascara: Available in soft black, pitch black, and brown this mascara helps to give that lifted, curled, and volumized lash look.
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Brow Laminating Gel: This clear gel formula is perfect for gifting because it gives that locked-down, laminated brow look.
Lip Makeup Favorites to Add to a Beauty Gift Set
Of course you can’t curate the perfect beauty gift set without some lip essentials! Lip products have taken social media (and the world!) by storm over the past few years, and of course our e.l.f. lineup of lip products has grown to match. With a portfolio full of viral, holy-grail products, you’ll be able to add affordable lip products that your friends and family will love! Whether you're after a bold matte look, a glossy finish, or a hydrating tint, e.l.f. has got your pout covered! Here's a list of some lippies to add to your cart this Black Friday and Cyber Monday holiday season:
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Squeeze Me Lip Balm Duos: These lip balm duos are seriously more for less! These curated bundles include exclusive flavors and are a gifting essential this year.
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Glow Reviver Plumping Lip Oil: One of the newest additions to our Glow Reviver Collection is our plumping lip oil! Perfect for a nourished, glossy, plumped pout.
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Glow Reviver Melting Lip Balm: Our Glow Reviver Melting Lip Balms have gone mega-viral on TikTok for their delicious flavors and pigmented formula. Available in 9 crave-worthy shades, these are lip balms everyone will want in their personalized gift set!
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Glow Reviver Lip Oil: For a nourishing, natural-looking tint and a glossy finish, add Glow Reviver Lip Oil to your cart. Available in 10 shades this product has become a cult-classic and a gifting must-have.
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Glow Reviver Lip Oil Glimmer: If you love our OG Glow Reviver formula but want more shimmer, reach for our Glow Reviver Lip Oil Glimmers for added shine.
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Cream Glide Lip Liner: Packed with pigment, gift our Cream Glide Lip Liner to define and shape the lips perfectly. It’s a fan-favorite because it delivers high-quality results without the price tag.
Setting Powder & Setting Spray To Lock In Your Personalized Gift Set Routine
No beauty gift set (or makeup look) is complete without the finishing touches that lock everything in place! Setting sprays and powders have become absolute must-haves in any makeup routine, ensuring your makeup look stays flawless from morning to night. We offer a range of affordable setting products that have earned fan-favorite status among beauty lovers everywhere. Whether your giftee needs shine control, a dewy finish, or just all-day hold, these products will help their makeup stay put through holiday parties and beyond! Here are some setting essentials to include in your gift set:
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Halo Glow Setting Powder: This fine, loose setting powder is a must-have for ensuring flawless makeup that will last throughout the day. It keeps makeup looking fresh with a dreamy, airbrushed finish.
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Halo Glow Powder Filter: If you’re looking for pressed powder, we’ve got you covered! Equipped with a puff and a mirror, this compact gives your skin that soft-focus, filtered glow that lasts.
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Power Grip Dewy Setting Spray: This bi-phase setting spray applies with a shockingly fine-mist and grips to makeup for a locked-in look.
And now you’re all set一literally! Wrap up your personalized beauty kit and you’re ready for the holidays! For a cute extra touch, wrap up all of the goodies in a makeup bag and top it with a bow. We’re sure that your friends and family will thank you!