What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

Why you'll love it:

• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free

Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

Sku: 83072

NET WEIGHT 0.32 oz. (9.2g)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to Apply Curling Mascara:

• Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
• Use the longer bristles to comb through lashes to separate and lift.
• Layer a second or third coat for maximum curl before the first coat has dried.

Read more about How To Choose the Right Mascara For You

Curling Mascara FAQs:

What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.

What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.