What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
#300213
How To Use
How to Apply Lash 'N Roll Curling Mascara:
Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
Use the longer bristles to comb through lashes to separate and lift.
Layer a second or third coat for maximum curl before the first coat has dried.
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
#300213
How to Apply Lash 'N Roll Curling Mascara:
Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
Use the longer bristles to comb through lashes to separate and lift.
Layer a second or third coat for maximum curl before the first coat has dried.
Lash 'N Roll Mascara is rated
4.6 out of
5 by
154.
Rated 4 out of
5 by
Cher W from
It DOES hold a curl!I have long but very straight and kinda sparse lashes...I'm in my mid 40s and my lash quality has declined over time ;) outside of editorial purposes I think falsies are tacky, so I've never worn them save for a few times in my twenties. I'm also always sure to remove eye makeup gently, so my lashes are 'healthy' (you know what I mean)--but I still have trouble getting my lashes to hold a curl no matter the lash curler or mascara brand or formula I use. Whatever is in e.l.f. Lash n Roll, it really does help my lashes hold a curl hours longer than any mascara I've tried in my life, no joke, and I've tried them all. That being said, this is your average mascara otherwise...formula isn't too wet or too dry; it gives average length and volume. I'd like it better if it gave a fluffier lash look like Milani's highly rated, but at least it doesnt flake like that mascara does--ugh. Overall a decent mascara at a great price. The lightest brown shade is the prettiest, in my opinion.
Date published: 2023-01-30
Rated 5 out of
5 by
Eramz59 from
Great dupe!This product is a great dupe for the higher end roller one. I love that even with one coat you can see a big difference. It's not clumpy or flaky either
Date published: 2023-01-26
Rated 5 out of
5 by
jess87d from
Roller Who?Total dupe for the roller one thats high end. THIS is the best mascara from elf! Please keep it forever!
Date published: 2023-01-26
Rated 5 out of
5 by
Mya M from
Amazing resultsThis mascara can be used for a simple natural look or you can apply some heavier coats and get a slightly more dramatic look. It gives the best curl and you don't even have to use a curler. Also for me, it didn't smudge at all.
Date published: 2023-01-16
Rated 5 out of
5 by
sunniebunnie from
Favorite elf mascara everI love this mascara. No flaking or smudging, coats every lash for a nice everyday defined looked. More than a natural look but not an overdone look, it's perfect for everyday.
Date published: 2023-01-14
Rated 4 out of
5 by
KimberS from
It's good but does smudgeI bought it at launch & it didn't leave a good first impression. It made my lashes clump together that looked spiky and, after using the longer side to try to separate, ended up a spidery mess. After that, I left it alone for about a week. I tried again & the application was much better. It gave me a nice fan effect separating, lengthening my lashes, some volume, & a really nice curl that lasted 10-12 hours. However, my eye area is very oily & have watery/weepy eyes so this does end up smudging within the 4-5 hour wear mark especially the outer corners where my lashes touch my skin when I blink. After 8 hours, I notice tiny flakes & more smudging. Final thoughts, it's a good mascara, long lasting, looks beautiful (after the formula cures), & a great price but I need something smudge proof & not just smudge resistant. Hopefully ELF will come out with a truly water/smudge proof version. I will not repurchase but will keep the wand after I've used this mascara up.
Date published: 2023-01-14
Rated 4 out of
5 by
Hemispheres from
Curls Like it saysI enjoy this mascara over all, I’ve worn it a few times now. It basically curls like it says but doesn’t add tons of volume. I usually wear three coats. It doesn’t flake off throughout the day which I love.
Date published: 2023-01-13
Rated 5 out of
5 by
Jess from
My new favorite!This mascara is perfect! It doesn't clump and makes your lashes look fuller and longer. The curved brush is super nice and makes application easy. It's also very affordable, I'm so happy that I gave it a chance!
